Information design 101

• TCUK12

• www.roberthempsall.co.uk/tcuk-form-content.doc(you’llneedthis!)

What we’ll work on

Application Form to Vote by Post Please complete in BLACK INK and BLOCK CAPITALS and return to Electoral Services, Council

Offices, 303 Sperry Way, Xpress, Xpressshire, GL10 3UB. If you need help filling in this form please phone 01453 794999.

Address where you are registered to vote

Leanne S Murtagh Foxhole Farm Alderley Xpress Town Xpressshire XL12 7RR

About you

First name(s) (in full)

Leanne S

Surname

Murtagh

Title (Mr, Mrs, Ms, Miss, Dr, Other)

For how long do you want a postal vote?

Until further notice

For election(s) on

Day Month Year For election(s) until

Day Month Year

For office use only HB-7

*20010000096*

*20010000096*

Your Date of Birth

Day Month Year

Have you had help completing this form?

Name and Address of helper

Address for postal ballot paper(s)

My address where I’m registered to vote or

The following address

Reason for sending ballot paper(s) to an alternative address

Declaration

As far as I know, the details on this form are true and accurate. (You can be fined for making a false statement on this form.)

Signature: Keep within the border and use BLACK INK.

I cannot supply a signature because

Date:

Postal vote for which elections

All elections you are entitled to vote at Local elections Parliamentary elections

• Shortform

• A4onepage

• CreatedinWord

What we’ll look at

• Gettingthecontentright

• Usinglanguage

• Layout

• Typography

• Lines

• Finishingtouches

Classroom rules

• Question?Shoutitout

• Disagree?Shoutitout

Let’s start with the information

www.roberthempsall.co.uk/tcuk-form-content.doc

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

DISCUSS

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

For example

PleasecompleteinBLACKINKandBLOCKCAPITALSandreturntoElectoralServices,CouncilOffice,303SprerryWay,Xpress,XpressshireGL103UB.Ifyouneedhelpfillinginthisformpleasephone01453794999

Can become

PleasecompleteinBLACKINKandBLOCKCAPITALS.Ifyouneedhelpfillinginthisformpleasephone01453794999.

Oncecompleted,returntoElectoralServices,CouncilOffice,303SprerryWay,Xpress,XpressshireGL103UB

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

DISCUSS

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

For example

•Addresswhereyouareregisteredtovote•Aboutyou•Yourdateofbirth•Declaration•Postalvoteforwhichelections•Forhowlongdoyouwantapostalvote?•Addressforpostalballotpaper(s)•Haveyouhadhelpcompletingthisform?

Can become

•Aboutyou•Yourdateofbirth----------------------------------------------------------------------•Addresswhereyouareregisteredtovote•Addressforpostalballotpaper(s)----------------------------------------------------------------------•Postalvoteforwhichelections•Forhowlongdoyouwantapostalvote----------------------------------------------------------------------•Haveyouhadhelpcompletingthisform?•Declaration

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

DISCUSS

Getting the content right

• Whatyouneedtodoatthebeginning

• Whattodowhenyou’vefinishedattheend

• Logicalorderfortheuser

• Groupinginformationwherepossible

For example

Aboutyou

Firstname(s)infullLeanneS

SurnameMurtagh

Title(Mr,Mrs,Ms,Miss,Dr,Other)

Yourdateofbirth

[]/[]/[]

Can become

Aboutyou

Firstname(s)infullLeanneS

SurnameMurtagh

Title(Mr,Mrs,Ms,Miss,Dr,Other)

Yourdateofbirth[]/[]/[]

• Askquestions–andmakesuretheycanbeanswered

• Avoideasyoptions

Using language

For example

Postalvoteforwhichelections

can become

Whichelectionsdoyouneedpostalvotesfor?

• Askquestions–andmakesuretheycanbeanswered

• Avoideasyoptions

Using language

For example

Haveyouhadhelpcompletingthisform?Nameandaddressofhelper[ ]

Can become

Haveyouhadhelpcompletingthisform?[]No[]YesPleasetellusthenameandaddressofthepersonwhohelpedyou[ ]

• Askquestions

• Avoideasyoptions

Using language

For example

Whichelectionsdoyouneedpostalvotesfor?[]Allelectionsyouareentitledtovoteat[]Localelections[]Parliamentaryelections

Can become

Whichelectionsdoyouneedpostalvotesfor?Tickallthatapply[]Localelections[]Parliamentaryelections

A game

• Saywhatyousee

Design genres

• A

Design genres

• B

Design genres

• C

Design genres

• D

And now the design

Layout

• Bestuseofspace

• Asmuchroomaspossibleforanswers

A new file

www.roberthempsall.co.uk/tcuk-form-table.doc

Typography

• Differentiation–fontweight–twoelementsofdifference

• Emphasis

LightRegularMedium

BoldExtra Bold

Typography

• Differentiation–fontweight–twoelementsofdifference

• Emphasis

Different font weight isn’t alwaysdifferent enough

Adding another element of difference

might be needed

Or you could even go for three elements of

just to be certain

Typography

• Differentiation–fontweight–twoelementsofdifference

• Emphasis

TRYIT

Typography

• Differentiation

• Emphasis–don’tbeafraidofusinglargetext

Application form to vote by post • Complete in BLACK INK • Use BLOCK CAPITALS If you need help filling in this form please phone 01453 794999

First name(s) in full Leanne S

Surname Murtagh

Title >

1) About you Please provide missing information marked with a ‘>’

Date of birth > D D / M M / Y Y Y Y

2) Address where you are registered to vote

Foxhole Farm Alderley Xpress Town Xpressshire XL12 7RR Can we send your postal ballot papers to this address?

Yes No – send them to the following address

Why would you like us to send your ballot papers to this address?

3) Which elections do you need postal votes for? Tick all that apply

Local elections

Parliamentary elections

For election(s) on D D / M M / Y Y Y Y

For election(s) until D D / M M / Y Y Y Y

4) How long do you want a postal vote for? Tick and provide dates for all that apply Until further notice

5) Have you had help completing this form?

No Yes – please give the name and address of the person who helped you

Signature – keep within the border and use BLACK INK

Date D D / M M / Y Y Y Y

6) Declaration As far as I know, the details on this form are true and accurate. Please note: You can be fined for making a false statement on this form.)

If you cannot supply a signature, please tell us why

Once completed, return to Electoral Services, Council Office, 303 Sprerry Way, Xpress, Xpressshire GL10 3UB

Lines

• Differentlineshavedifferentaffects(oreffects,Inevercanremember)

• Createaheirarchyoflines

Solid lines break the flow,

so each line looks line a

completely new piece

of information.

Dotted lines are less severe,

and can help to group areas

of information before the

next solid rule signals another

new group of information

Lines

• Differentlineshavedifferentaffects(oreffects,Inevercanremember)

• Createaheirarchyoflines

TRYIT

Finishing touches

• Helpfulaids–numbering–navigationaldevices

• Answerboxdetails

Application form to vote by post • Complete in BLACK INK • Use BLOCK CAPITALS If you need help filling in this form please phone 01453 794999

First name(s) in full Leanne S

Surname Murtagh

Title >

1) About you Please provide missing information marked with a ‘>’

Date of birth > D D / M M / Y Y Y Y

2) Address where you are registered to vote

Foxhole Farm Alderley Xpress Town Xpressshire XL12 7RR Can we send your postal ballot papers to this address?

Yes No – send them to the following address

Why would you like us to send your ballot papers to this address?

3) Which elections do you need postal votes for? Tick all that apply

Local elections

Parliamentary elections

For election(s) on D D / M M / Y Y Y Y

For election(s) until D D / M M / Y Y Y Y

4) How long do you want a postal vote for? Tick and provide dates for all that apply Until further notice

5) Have you had help completing this form?

No Yes – please give the name and address of the person who helped you

Signature – keep within the border and use BLACK INK

Date D D / M M / Y Y Y Y

6) Declaration As far as I know, the details on this form are true and accurate. Please note: You can be fined for making a false statement on this form.)

If you cannot supply a signature, please tell us why

Once completed, return to Electoral Services, Council Office, 303 Sprerry Way, Xpress, Xpressshire GL10 3UB

Finishing touches

• Helpfulaids

• Answerboxdetails–contextualhelp–signatureboxes

Application form to vote by post • Complete in BLACK INK • Use BLOCK CAPITALS If you need help filling in this form please phone 01453 794999

First name(s) in full Leanne S

Surname Murtagh

Title >

1) About you Please provide missing information marked with a ‘>’

Date of birth > D D / M M / Y Y Y Y

2) Address where you are registered to vote

Foxhole Farm Alderley Xpress Town Xpressshire XL12 7RR Can we send your postal ballot papers to this address?

Yes No – send them to the following address

Why would you like us to send your ballot papers to this address?

3) Which elections do you need postal votes for? Tick all that apply

Local elections

Parliamentary elections

For election(s) on D D / M M / Y Y Y Y

For election(s) until D D / M M / Y Y Y Y

4) How long do you want a postal vote for? Tick and provide dates for all that apply Until further notice

5) Have you had help completing this form?

No Yes – please give the name and address of the person who helped you

Signature – keep within the border and use BLACK INK

Date D D / M M / Y Y Y Y

6) Declaration As far as I know, the details on this form are true and accurate. Please note: You can be fined for making a false statement on this form.)

If you cannot supply a signature, please tell us why

Once completed, return to Electoral Services, Council Office, 303 Sprerry Way, Xpress, Xpressshire GL10 3UB

Finished

Questions?

www.roberthempsall.co.uk

@roberthempsall

Application form to vote by post • Complete in BLACK INK • Use BLOCK CAPITALS If you need help filling in this form please phone 01453 794999

First name(s) in full Leanne S

Surname Murtagh

Title >

1) About you Please provide missing information marked with a ‘>’

Date of birth > D D / M M / Y Y Y Y

2) Address where you are registered to vote

Foxhole Farm Alderley Xpress Town Xpressshire XL12 7RR Can we send your postal ballot papers to this address?

Yes No – send them to the following address

Why would you like us to send your ballot papers to this address?

3) Which elections do you need postal votes for? Tick all that apply

Local elections

Parliamentary elections

For election(s) on D D / M M / Y Y Y Y

For election(s) until D D / M M / Y Y Y Y

4) How long do you want a postal vote for? Tick and provide dates for all that apply Until further notice

5) Have you had help completing this form?

No Yes – please give the name and address of the person who helped you

Signature – keep within the border and use BLACK INK

Date D D / M M / Y Y Y Y

6) Declaration As far as I know, the details on this form are true and accurate. Please note: You can be fined for making a false statement on this form.)

If you cannot supply a signature, please tell us why

Once completed, return to Electoral Services, Council Office, 303 Sprerry Way, Xpress, Xpressshire GL10 3UB