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INFORMATION & COMMUNICATION TECHNOLOGY (ICT) IN TOURISM MARKETING

- Aritro Dasgupta

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APPLICATIONS OF ICT AT VARIOUS STAGESStage UsageSelecting & developing tourism site

Geospatial information technologies

Marketing Inbound (market research), outbound (advertising, promotions etc.)

Customer relationship management

Home-destination- homeTurn prospects into customersBook-travel-lodging-tours-miscellaneousTrip management: Pre-during-post

Operations Buying managing services & suppliesManaging value chain

Managing & monitoring tourism site

GIS, GPS

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APPROPRIATE WEB SITES Viewers should be able to find the site

easily Viewers should be able to navigate

through the site conveniently Viewers must be able to extract

information with ease Viewers must attach appropriate

credibility with the site

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MAJOR LIMITATIONS OF INDIAN TOURISM WEBSITES

Lack of long-sightedness Absence of sitemap Language incompatibility Missing information about transport

facilities Lack of provision for customization Missing information about climatic

conditions

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MAJOR LIMITATIONS OF INDIAN TOURISM WEBSITES

Absence of geographical maps Missing offers for thematic tourism Missing information about eye-catching

events

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FUNCTIONS & E-BUSINESS SUPPORTED ACTIVITY

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DESTINATION MANAGEMENT FOR VISITOR ‘QUALITY OF EXPERIENCE’

Visitor needs / satisfaction research Project planning / management Communication network for destination

partnership Problem alert system

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VISITOR INFORMATION & RESERVATIONS Product data search & presentation Reservations Digital audio / video guides Information centre management

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STRATEGY, RESEARCH & DEVELOPMENT Strategic research, including impact

assessment Evaluation Online surveys

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TRAINING & EDUCATION Distance learning Networking between institutions to

share resources Practitioner input

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BUSINESS ADVICE/ SUPPORT e- Newsletters Knowledge bank- research, plans, case

studies, advisory handbooks / videos etc.

Business management tools Online support

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PRODUCT ‘START UPS’ Business planning tools, case studies,

knowledge bank Startup online advisory support,

including financial advice

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EVENTS DEVELOPMENT & MANAGEMENT Market analysis Project planning & management e- Marketing Business management tools Online support

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ATTRACTIONS DEVELOPMENT & MANAGEMENT

Market analysis e- Marketing Business management tools Online support

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THANK YOU