informate report - ipl 2010 - week 1&2 - content accessed on mobile

© Copyright 2010 Informate.

Indian Premier League on Mobile “An Informate Mobile Intelligence Report”

Data for Week 2: 19th- 25th March 2010

Analysis of Week 1&2 of IPL


Informate Mobile Intelligence, consists of 2 products

• Informate Meter – Behavioral data from a metering application which tracks SmartPhone usage

• Informate Quest – On-device survey platform that captures attitudinal data of users

Informate Mobile Intelligence offers

• Mobile consumer intelligence - With the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users

• The most accurate metrics on mobile behavior today, providing actual mobile usage data on a regular basis

• Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies

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Informate Mobile Intelligence : An introduction


Informate Mobile Tracker : Methodology

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SmartPhone users are recruited using purposive sampling as per the quota plan

Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator

On successful registration & installation of the SmartMeter, his/her profile data is collected

The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis

Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patterns

Mobile User

Agrees to be a part of the meter panel

Installs meter application on

device

Online access to view periodic reports

Application transfers usage data to Online

Servers on a daily basis

Informate

Option s Menu

Operator

Oparticipating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continuen behalf of DB5, thank you forHow

Informate works?

Completes Registration

Receives an SMS with a WAP link to the

application

http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190



© Copyright 2010 Informate. 4

Top cricket based sites on Reach – comparison

IPLT20 and Cricinfo site continues to be the top accessed sites for IPL.

Though not much change seen at the top two growth seen for many sites in the second week especially for Cricbuzz- which now takes the third position.

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

Cricinfo Iplt20 Rediff sports Cricketnirvana Ipl Mo2Do Site V Cricket Cricket20 Crictime Cricketnext Cricbuzz Site

Reac

h %

1st week of IPL11-18th March 2010

2nd week of IPL 19-25th March 2010

Pre IPL week


Share of the IPL based websites – based on Pageviews

Amongst cricket sites the overall share of pageviews for Cricinfo continues to grow.

Cricket next and Crickbuzz site also shows growth in the overall page views.

Cricinfo 47%

Cricinfo 50%

IPLT2041%

IPLT2035%

Cricbuzz Site

Rediff Sports

Crick.cc

Cricketnext

Iplt20

Cricinfo

1st week of IPL11-18th March 2010

2nd week of IPL 19-25th March 2010


Top cricket websites across age groups – based on reach

- For the Second week of IPL 19-25th March ‘10, based on reach, the top three sites for Cricket at the overall level are IPLT20, Cricinfo and Cricbuzz site.

- Cricinfo followed by IPLT20 was the top two sites in the age group 36-40 yrs.

Reach (%) :Percent of total universe accounted for by total site visitors during the report month

Age 18-24 Age 25-30 Age 31-35 Age 36-40 Age 40+

IPLT20 IPLT20 IPLT20 Cricinfo Rediff Sports Cricinfo Cricinfo Cricinfo IPLT20 Cricinfo

Cricbuzz Site Cricbuzz Site Cricbuzz Site Cricketnext

Cricketnext V cricket V cricket

V cricket Cricketnext

Rediff Sports Rediff Sports

A steady growth in overall reach of “Sports sites” seen over the IPL weeks.

Pre-IPL week 1st week of IPL 2nd week of IPL0

5

10

15Sports sites

Data for 2nd Week of IPL19-25th March ‘10


Top cricket applications- based on reach

Reach (%): Percent of total universe accounted for by total application users during the report month

Crickzenga and Cricinfo mobicast are the two most popular cricket based applications for the IPL.

Younger age group [less than 18 yrs] show higher reach comparatively for both the top applications.


Below 18 Age 18-24 Age 25-30 Age 31-35 Age 36-40 Age 40+

Crickzenga Crickzenga Cricinfo Mobicast Crickzenga Crickzenga Crickzenga

Cricinfo Mobicast Cricinfo Mobicast Crickzenga Cricinfo Mobicast Cricinfo Mobicast

Cricketcompanion Cricketcompanion Cricketmob Cricketmob Broov Aroma

Broov Aroma


Top cricket games – based on reach

Week 1 of IPL11-18th March ‘10

1. Brian Lara Cricket

2. Krishcricketchallenge

3. Freddie Flintoff

4. Cricket T20

5. Cricket League Of Champions

6. MV cricket

7. Kevin Pietersen Pro Cricket

8. Cricket World Championship

9. Knightriders T20

10. Cricket20 20

Reach (%): Percent of total universe accounted for by total application users during the report month

Week 2 of IPL19-25th March ‘10

1. Cricket T20

2. Brian Lara Cricket

3. Krishcricketchallenge

4. Super Cricket

5. EA Cricket

6. Masterblastersachin

7. Cricket World Championship

8. Cricket3Dm

9. ICC Cricket

10. Cricket Fever


Top cricket games- based on reach

As expected these games were popular with the younger age groups.

Cricket T20 seems to be popular across all age groups.


Below 18 Age 18-24 Age 25-30 Age 31-35 Age 36-40Super Cricket Cricket T20 EA Cricket Krishcricketchallange Cricket T20

Masterblastersachin Brian Lara Cricket Brian Lara Cricket Cricket T20 Freddie Flintoff

Cricket World Championship EA Cricket Cricket T20 Brian Lara Cricket Cricket3Dm Super Cricket ICC Cricket Cricket T20 Freddie Flintoff Krishcricketchallange


Thank Youfor more details contact

[email protected]

more SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us

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mailto:[email protected]

http://www.smartmobi.in/

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informate report - ipl 2010 - week 1&2 - content accessed on mobile

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