infographics_book_final

what are infographics?

infographics

The South Africa I know, the home I understand

what are infographics?

Pali lehohlaStatistician-General

Statistics South Africa, 2014

What the reader reads?

Source: Poynter institute

80%75%

56% 52%

31%25%29%

info

grap

hics

phot

os

head

lines

adve

rtis

ing

brie

fs

outli

nes

text

1

Infographics_book_final.pdf 3 2014/07/03 11:41 AM

Most people tend to have shorter and shorter attention spans, for which (unsurprisingly) looking at a captivating image beats out reading large amounts of text.People are constantly exposed to information overload via our computers, tablets, and smartphones. The key is no longer to get the information out there, but to get attention for it.

Human beings are highly visual and can absorb visual information faster and more easily than other kinds of information.Most people forget a large amount of what they’ve read, but they do remember what they’ve seen.

Infographics are more fun and engaging than plain text.

Infographics, when done right, do not only make it easier to understand complex information, but boost both the creator’s pro�le and website tra�c.

Infographics allow the creator to showcase his or her knowledge about a certain topic.

A good infographic can spread quickly on the Internet, giving other bloggers and writers something to talk about, and the creator backlinks and gets more exposure.

Be sure to include a logo and URL on the image for copyright purposes.

8 Reasons why infographics Work

http://www.forbes.com/sites/allbusiness/2013/08/02/use-infographics-to-boost-your-credibility-and-tra�c

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Let’s review why data visualisation is so e�ective:


There is a crossroad on a priority road ahead - you may have to

stop or yield at the intersection

vs

3



We receive

5x moreinformation

today as we did in 1986.

4



researchers found that

colour visualsto read by increase the willingness

80%5


6

Is the design aesthetically pleasing?

Yes

UtilityIs the story clear, useful, engaging, informative and inspiring?

SoundnessIs the content reliable, complete and presented appropriately?

Maintain a structureDo not use more than 2 fonts/ typography.Include sources and references at footer.

Is the design appropriate, given the subject matter?

Yes

Is the design helpful in communicating a

message?

Yes

What makes a good infographic?


People following directions with text and illustrations

323% than people following directions

without illustrations.

betterdo


7


8

What makes a good infographic?

Is the design aesthetically pleasing?

Yes

UtilityIs the story clear, useful, engaging, informative and inspiring?

SoundnessIs the content reliable, complete and presented appropriately?

Maintain a structureDo not use more than 2 fonts/ typography.Include sources and references at footer.

Is the design appropriate, given the subject matter?

Yes

Is the design helpful in communicating a

message?

Yes


infographicA data-rich visualisation of a story or thesis

De�nition

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.[1][2] They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.[3][4] The process of creating infographics can be referred to as data visualisation, information design, or information architecture.[2]

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A tool to educate and inform


High quality

areinfographics

x30 times more likely to be read than text articles

http://www.educationalimpact.com/resources/VisualTools/pdf/1_research_and_results.pdf

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information transmitted to the brain is visual.

90% of

http://www.psychologicalscience.org/journals/pspi/PSPI_9_3.pdf

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12

Tell a story

An infographic tells a story with illustrations and graphics.

Design infographic in a

way that it tells a story simply by looking at it


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Tell a story

the story is an inherent part of an infographic.

Infographics are notgraphs. charts. lists.

Sure, they can employ graphs, charts, and lists

but


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Simplicity is kingAs always in the world of presentations, simplicity is king. Narrow your focus by choosing just one question to answer with each infographic.

Numerous ideas into one infographic maximises complexity and minimise simplicity, which is precisely the opposite of what you want to do.


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The �ow of an infographic

Do not make viewers hunt

for information

should be intuitive.


use

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Less is moreMinimal text is ideal

Take out the excessive or unnecessary data

large font size

so text is easy to read.


17

ComprehensionVisualisations enable us to digest information more e�eciently and facilitate understanding.

RetentionVisualisations aid in ability to

retain information by drawing upon understood symbols,

scenes and patterns.

In an Infographics…Visual should be relevantVisual should be clearText should be readable


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Improving visual storytelling.Understanding your audience.

Show an Expert understanding

of a Subject

What do you want to convey ?How will readers connect with the graphics ?

How fast will readers pick the facts ?The impact of visual on reader


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De�ne how stu� works. Step by step. De�ne building a sectional and �oor cover. Building plan. Science poster. Mechanical parts of a car.

people love facts, �gures and statistics.

satisfy the reader’s technical curiosty


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Use only two sets of fonts Upper-lower for subheads in bold font

Avoid ornamental font in graphicsBody copy in sans-serif font

Headline shouldn't be bigger than story headUse sans-serif font for smaller graphic headline

No serif font (in reverse) or over colour backgroundFonts should be from main design family

Do not compress the font to �t, no change in kerning

Text should match the visualUse minimum possible wordsNo long running storiesBullet points or short sentences Divide info in sub-sectionsHighlight �gures and factsGive holding intro once

Basic rule is black & white textAvoid colour in headlines , if possibleUse colour bands for sub-headsBody copy: Black only, if possibleNo four colour combination for small point sizeNo text colour over dark colour background

Use of fonts


21








Amount of information


22








Text Colour


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One family of coloursTry to use natural combinationsAvoid big dark empty patchesAvoid four-colour backgroundMinimum colours in small graphics

colour


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Strategic mapsDirectional mapsComparison‘How’ technical or scienti�c reporting

Platforms (Media) Print - Poster, News, Advertisments, Magazines, PamphletsTelevision - Technical reporting, AdvertisingInternet - Data survey reporting

usesPresenting survey dataExplaining how something works


uses

infographics produced by Stats SA

A selection of


Migration

moved to Gauteng

2,2 million people

were born outside South Africa (4%)

1 million people

Did you know?

Largestincrease

Smallestincrease

FreeState

Gauteng

1%34%

Main intra-provincial migration

Only 56% of people in Gauteng were born there

9,5% of people in Gauteng were born outside South Africa


How does my community compare?Comparing Soweto to Gauteng and National numbers

using Census 2011 dataSource: Census 2011

Sow

eto

1 271 628

51% 49%Gau

teng

Sout

h A

fric

a

51 770 560

51% 49%

Access to Electricity

93% 87%

Access to Electricity:Access to Electricity

30 28

Average age

30 29

Average age

30 29

Average age

92%

Access to Cellphones

89%

Access to TV

75%

Access to TV

81%


94%

Access to TV

86%


93%

of the population aged over 20 years

passed matric23% of the population

aged over 20 years passed matric

26% of the population aged over 20 years

passed matric28%

Type of HousingFormal: 78%Informal: 14%



12 272 263

51% 49%


28

How does my community compare?

51% 29,8%

22%

Western Cape

Mitchell’s Plain

Cape Metro

South Africa

UnemploymentPopulation

Access to Electricity Access to Toilets ** Access to Cellphones

Education: Matric *

*people 20 years and older

**Flush or chemical toilets

Source: Census 2011

Mitchell’s Plain 27%

Western Cape 27%

Cape Metro 30%

South Africa 28,4%Western Cape 5 822 734

South Africa51 770 560


South Africa 89%


South Africa 57%


South Africa 85%

Western Cape 88%

Cape Metro 91%

Western Cape 89%

Cape Metro 91%

Western Cape 93%

Cape Metro 94%

26%

49% 51% 49%

24%

Cape Town 3 740 026

Mitchell’s Plain 282 042

Comparing Mitchell’s Plain to the Cape Town Metro, Western Cape and National numbersStats SA has released Census 2011 data at community level. This enables you to compare your community with provincial and national numbers.


Use Infographics To Boost Your Credibility And Tra�cby Melanie Haselmayr, 2003.

http://www.forbes.com/sites/allbusiness/2013/08/02/use-infographics-to-boost-your-credibility-and-tra�c

“Eyes on the News”, by Dr. Mario Garcia and Dr. Pegie Stark http://www.poynter.org

Bounford, Trevor and Alastair Campbell. Digital Diagrams:How to Design and Present Statistical Information E�ectively.

New York: Watson-Guptill, 2000.http://www.poynter.org:

Why Visual Tools for Literacy Now?Research and Results

http://www.educationalimpact.com/resources/VisualTools/pdf/1_research_and_results.pdf

Learning Styles: Concepts and EvidenceHarold Pashler, Mark McDaniel, Doug Rohrer, and Robert Bjork, 2008.

http://www.psychologicalscience.org/journals/pspi/PSPI_9_3.pdf

PPT for The Institute for the Advancement of Journalism: Infographics training workshopJai Kumar Sharma of Asia Media Design ( AMD)

references


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