infographics for business communication in 60 minutes

Infographics For Business Communication in 60 minutes

Debeshi Chakraborty, Founder at Dezinecareers

14th October 2016

INFOGRAPHIC BUSINESS

CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images

FOR BUSINESS COMMUNICATION

WHY NEEDED? THUMBRULES USE HOW TO DO IT?

CR 2016-2017DEZINECAREERS GLOBALPVT LTD

Image Source: Google images

BUSINESS COMMUNICATION

CLEAR MESSAGE ABOUT BUSINESS

Aim

DECISION ACTION

Challenge

DATA WAR


90% OF COMMUNICATION – DIGITAL

DATA EXPLOSION

NO TIME- READ

QUICK DECISION

FACE TO FACE MEETINGS REDUCED

Average human attention span has fallen

from 12 seconds in 2000, or around the

time the mobile revolution began, to 8 seconds.


www.telegraph.co.uk-2016

http://www.telegraph.co.uk-2016/



WE DON’T READ WE SCAN DATA

Which data will you remember? CR 2016-2017DEZINECAREERS GLOBALPVT LTD


How do I win the 8 sec challenge and win business?


Visual communication CR 2016-2017DEZINECAREERS GLOBALPVT LTD


WHY VISUAL COMMUNICATION ?


90% of information transmitted to the brain is visual

83% of human learning happens visually

60% of us are visual learners

40% of people will respond better to visual information than plain text.

Visuals are 60,000 times faster processed than text

Source: HP and 3M, ZABISCO

I like it


I love it apple

VISUALS COMMUNICATE FASTER THAN WORDS


MUSIC STOP DANGER


VISUALS ARE UNIVERSAL-NO LANGUAGE BARRIER


COST CUTTING

IN CHINA

BY 50 %


VISUALS CONVEY CONCEPTS THAT WE REMEMBER

50%


3762145773 4567399876 3762087355 8755623453


3762145773 4567399876


3762087355 8755623453

VISUALS REDUCE DATA UNDERSTANDING TIME

REDUCES DATA UNDERSTANDING TIME

FOCUS SHIFTS DATA TO IDEA

MORE TIME FOR ANALYSIS EFFECTIVE DISCUSSION

FAST IN REACHING DECISION CLEAR ROADMAP TO ACTION


Visual communication

An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text, allowing viewers to quickly grasp the essential insights the data contains. – Techopedia


INFOGRAPHICS

http://www.techopedia.com/definition/27808/information-graphic-infographic

Stands out Quick information Clear information Holds attention Engaging

why INFOGRAPHICS?


Not right for every industry/role/communication in India NO-Finance, government

YES- media,communications, marketing, advertising, PR,IT,Design, IT


When to use INFOGRAPHICS?

Never over do in graphics

Lose clarity

Compromise on information

Cons of INFOGRAPHICS


Hybrid

Maintain clarity

Group information

Middle path INFOGRAPHICS


A.Easy to read


HOW

1. Group information

2. Simplify information

3. Minimize extra text

B.Clean


HOW

1. Less colour

2. Font styles

3. Homogeneous graphics

A.Easy to read



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YOUR TIME CLASSROOMS

MISSING SYLLUBUS

CHALK-WORK NO HOMEWORK

I-EARN

B.Show-don’t tell

HOW

1. Convert information to visual statistics • Services name vs. logo

2. Give character to data


REDBULL


HIGHLIGHT KEY DATA

Middle management

Senior management

Technical Directors


B.Show-don’t tell


HOW

1. Convert information to visual statistics • Services name vs. logo

2. Give character to data

PERSONALISATION OF DATA


Use


•Team - Info graphics •Contents- Info graphics •Services offered- Info graphics •Cities present- Info graphics •Time line- Info graphics •Process - Info graphics •Manager profile- Info graphics

Use Team- Info graphics


Use Conents- Info graphics


Use Services offered- Info graphics


Use Cities present- Info graphics


Use Timeline- Info graphics


Use Process- Info graphics


Use Manager profile-Info graphics


How?


CONVENTIONAL •DATA

INFOGRAPHIC •infogr.am •vizualize.me •Piktochart.com

+

DEZINECAREERS •ORIGINAL CONCEPT •GOOGLE •POWERPOINT

https://infogr.am/


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YOUR TIME CLASSROOMS

MISSING SYLLUBUS

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I-EARN

NEXT STEP


JOIN THE CLASSES ON

VISUAL COMMUNICATION FOR BUSINESS

CAREERS

mail us at [email protected] CR 2016-2017DEZINECAREERS GLOBALPVT LTD


mailto:[email protected]

CAREERS

ARE YOU THE NEXT ?

[email protected]







TURORIAL ON VISUAL COMMUNICATION FOR BUSINESS INFOGRA


BUSINESS CASE)


TYPE CONTENT COMMENTS

SESSION-00

TUTORIAL THUMB RULES VC

FOUNDATION

SESSION-01 STUDIO/TUTORIAL POWERPOINT TOOLS CONCEPPT TO INFOGRAPHICS

FOUNDATION

SESSION-02 TUTORIAL PRINCIPLES VC FOUNDATION

SESSION-03 STUDIO POWERPOINT TOOLS ADVANCED INFOGRAPHIC TEMPLATES(YOUR

ADVANCED

SESSION-04 TUTORIAL STORY TELLING BASIC ADVANCED

SESSION-05 STUDIO ADVANCED

SESSION-06 STUDIO

STORY BOARDING TEMPLATES OF YOUR BUSINESS CASE

VISUAL COMMUNICATION IN MOBILE APP, ILLUSTRATOR, CANVA,

GUESTS ALLOWED

24 Hrs (STUDIO+TUTORIALS)

WEEKEND COURSE-(6+6)Hrs WEEKLY CLASSROOMS-(2 HRS EACH) Hrs

REGISTRATION OPEN FOR OFFLINE CLASSES

NOV –WEEKENDS 15-16nd

23-24th

DELHI KOLKATA

FEE INDIVIDUAL: 12.000/PP GROUP (10+) :9000/ PP

BASIC INFO

LOCATION- GURGAON-KOLKATA

ONLINE CLASSES TO BE LAUNCHED BY END OF NOV- stay connected with facebook

https://www.facebook.com/dezinecareers/


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infographics for business communication in 60 minutes

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