PwC Global Innovation Survey 2013

of Dutch respondents receive government funding for innovation purposes (v. 48% global)

48Dutch

respondents(3% of globalrespondents)

The Netherlands

‘Pioneers’ & ‘Leaders but not leading’80% FRONTRUNNERS

The focus areas for incremental and radical innovation do not di�er significantly between the Dutch respondents and global peers. However, there is more focus from the Dutch than the global respondents on the areas below.

(e.g. new ways to monetize existing products and services)

Growth

Major focus areas for which breakthrough innovation is expected:

1

2 Customer experience

Business models

60%

... of the Dutch respondents is very aware of the necessity of innovation for their firms’ success, more than their global peers.

Innovation focus areas

see themselves as

v. 60% global

Dutch respondents expect significant revenue growth in the next 5 years.

63%

3 Service innovation

(e.g. servicing the underserved/under-services customer)

(e.g. new value o�erings)

44%

40%40%

22%

28%

27%

19

TMT

15

Manufacturing

4

Financial Services

5 5

Retail Other

Collaboration with...

Customers Strategic partners

42% of Dutch respondents prefer open innovation versus 32% global.

Contact information

© PwC Nederland 2013

Challenges

Leasons learned

Sander KranenburgPartnerE: sander.kranenburg@nl.pwc.comT: +31 88 792 5309

Jheroen MustePartnerE: jheroen.muste@nl.pwc.comT: +31 88 792 5373

Hire people or collaborate with partners who are open and who can bring in the innovative culture.

Have a good operating model in place, including incentive scheme, clear processes with escalation scheme, and open and collaborative culture.

Have focus and a dedicated team that feels ownership and that is supported by the management.

Have tools to analyse productportfolios.

1. Taking innovative ideas to market quickly and in a scalable way.Reason: collaborating internally and with customers to align the scoping and funding takes a lot of time.

2. Finding and retaining the best talent to make innovation happen.Reason: It is hard to find specialized, highly skilled people and at the same time with the right mentality.

Set business& innovation objectives

Design operating model

Defineinnovation strategy

Executing operating model

Competitors92% 88% 14%

25% 23% 10% 42%

A four stage plan to aligning corporate strategy and innovation execution.

The biggest challenges are found in the first and last stage (25% and 42%).

86% 87% 44%

www.pwc.com/innovationsurvey