infographic corefour 082918 - bynder · 2019-01-29 · content marketing the pace of content...

8% C o n v e r t A t t r a c t M a n a g e Essential Elements: Four Technologies for Content Marketing The pace of content marketing is in-tents. But most organizations are missing a key piece of equipment necessary to survive in the marketing cycle wilderness. Content creation is an adventure most marketers embark on Marketing tech everyone needs for basic survival Which explains why they’re packing in more content Managing content is getting s’more complicated for everyone But most marketing organizations are still scouting the territory Everything is harder without the proper tools DAM is the multi-tool of marketing Download our guide to The Core Four: Essential Marketing Technologies for a complete look at what you can do with DAM at the center of your marketing stack. are already on the path. content marketing tactics 13 On average, B2B marketers use at least Content Marketing Experience Level It’s useful for finding your way, keeping track of assets and knowing where your brand has been. “Digital asset management is moving to the center between upstream creative and downstream delivery.” -Nick Barber, Forrester Research of businesses have CRM NOVICE 11% COMPETENT 27% EXPERT 24% 29% PROFICIENT 91% 100% of business leaders use marketing automation 88% but only 35% have a platform for managing creative content 35% Nearly everybody with a website has a CMS MAP CMS CRM DAM MARKETING AUTOMATION PLATFORM CONTENT MANAGEMENT SYSTEM CUSTOMER RELATIONSHIP MANAGEMENT DIGITAL ASSET MANAGEMENT SOURCES https://info.bynder.com/en/core-four-essential-marketing-technologies 88% 76% & create at least one piece of content each day are increasing investment in content marketing say they plan to produce more content 60% 75% 76% of B2B of B2C MASTER different social media platforms 6 separate different paid media channels 3 CONTENT MARKETING EXPERIENCE 10 20 30 40 50 60 70 80 90 100

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Page 1: Infographic CoreFour 082918 - Bynder · 2019-01-29 · Content Marketing The pace of content marketing is in-tents. But most ... marketing automation but only 35% have a platform

ConvertAttr

act

Manage

Essential Elements: Four Technologies for

Content MarketingThe pace of content marketing is in-tents. But most organizations are missing a key piece of equipment

necessary to survive in the marketing cycle wilderness.

Content creation is an adventure most marketers embark on

Marketing tech everyone needs for basic survival

Which explains why they’re packing in more content

Managing content is getting s’more complicated for everyone

But most marketing organizations are still scouting the territory

Everything is harderwithout the proper tools

DAM is the multi-tool of marketing

Download our guide toThe Core Four: Essential Marketing Technologiesfor a complete look at what you can do with DAMat the center of your marketing stack.

are already on the path.

content marketingtactics13

On average, B2B marketers use at least

ContentMarketingExperienceLevel

It’s useful for finding your way,keeping track of assets and knowingwhere your brand has been.

“Digital asset management ismoving to the center betweenupstream creative anddownstream delivery.” -Nick Barber,Forrester Research

of businesses have CRM

NOVICE11%

COMPETENT27%

EXPERT24%

29%PROFICIENT

91%