M A R K E T I N G G R O U P

500,000 users$169,014

17 million impressions

New UVPBrand IdentityMarket SizeTarget MarketProduct DevelopmentKey Promotional Strategies

Overview

UVPSocial FashionStyle ExperienceLatest Fashion

Trends

• Cutting Edge

• Modern

• Innovative

• Imaginative

• Efficient

Total Market Size: 40,891,484

Our Slice,5,911,265

Target Market• East Coast Girl •West Coast Girl

EastCoas

tGirl

West Coast Girl

Action Plan

Redesign

Logo

Promotion

ProductDevelopment

Redesign Logo: The Color

Redesign Logo The Color

Purple

Simple

Soft

Tints

Redesign Logo The Font

MashalotMasha

lotMashalot

• Curved lines• Tailed letters

Redesign MinimalismMinimalism:Stripping down design to the essential elements.

App Development

Social Shopping to Social Fashion• Featured blogs and articles on fashion,

health and beauty• Creates more content from external sources• InStyle• Glamor• Vogue

Lists• Better feature follower’s lists• Notifications based on subscriptions

Simplify Website

• Clean and minimal Look and Feel

• Portal to the App Store

• Pictures and how-to videos

M

Marketing Mix

M

Proposed Marketing Mix

PromotionM

#RU

NW

AYSE

LFIE

• Selfie Backdrop

• Transit Stations, Airports, Open Public Area, Malls

Mall of America

• 42 Million visitors• 92% of Visitors make a

purchase• Average money spent by

customer $361

College Campuses

A Popular Festival of Music, Film and Interactive Content

The Startup Spotlight• Opportunity to display your new product• Potential Investors• 33,825 Interactive attenders

Past Apps• Foursquare• Twitter• Meerkat

• There is a $55 application fee

Must be accepted by the Startup Central Application Review Board

Sponsored results on Google Searches

Daily Potential• $25 = 203+ clicks or 192,000 impressions• 12 months = $9,125

Why should you do this?• Brand Awareness• Pay-Per-Click

#Hashtags

#

#MashMonday

#BargainBuy

#FashionFriday

#WednesdaysWeWearPink

#OOTD or #OOTN

#MonsterMashalot

#EasterMash#DashTillYouMas

h#ChristmasMash

#MashalotSweepstakes#MashalotRunway#SocialShopping

Social Media Contests

Numbers$169,014

= 500k users

Return On Investment• Mall of America total market

is 83,383,408 individuals • 9,963,694 worldwide

target Market with a guaranteed 5% • 9,907,935 from MOA’s

Market and 55,759 in Collegiate Females • 16,800,000 In brand

awareness

Metrics• Installs: How many people are

downloading?• Session length: How long do users

spend in the app?• Daily and Monthly Active Users: How

large is our core user groups?

500,000 users$169,014

17 million impressions

M A R K E T I N G G R O U P