industry update glass packaging institute board meeting, april 30, 2015

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Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

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Page 1: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Industry Update

GLASS PACKAGING INSTITUTEBOARD MEETING, APRIL 30, 2015

Page 2: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 2

The Business of BeerThe Business of Beer

Page 3: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Number of Breweries in US1900 to 2014

February 1977 FET break provides a reduced excise tax rate for brewers that produce no more than 2 million of $7.00 tax on first 60,000 barrels.

In 1979 President Carter legalizes home brewing.

Page 4: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

US Domestic Beer Production1990 to 2014 (31 Gallon Barrels)

Source: TTB and Beer Institute, 2014.

Page 5: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 5

Per Capita Consumption of Malt Per Capita Consumption of Malt BeveragesBeveragesUnited States 1980 to 2013 (total gallons/total United States 1980 to 2013 (total gallons/total population)population)

Source: Beer Institute, 2014

Page 6: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 6

Beer, Wine, Liquor in Gallup Poll

Young Males 18-29* years old

Source: Gallup Poll, 2014; *legal drinking age is 21 - BI does not condone underage drinking

Page 7: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 7

Page 8: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 8

Overall Beer IndustryOverall Beer Industry

• Beer volume grew by 0.5 percent in 2014 –

first year of overall volume increase since

2008 recession.

• The gains came mostly from imports and the

craft segments.

• Lower unemployment rates and lower gas

prices could have contributed to the

upswing.

• But is that enough? Overall this year

trends show a mixed bag – some channels up

but some flat or down.

Page 9: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 9

Package MixPackage Mix

Page 10: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 10

Share of U.S. Package mix in Share of U.S. Package mix in GlassGlass

Page 11: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 11

Threats and Trends to BeerThreats and Trends to Beer

Threats

•Volume declines as

consumers switch to

more expensive beer

•Loss of market

share to wine and

hard

liquor/equalization

•Increased

regulation or

harmful legislation

Trends

•Cider booming

•Continual growth of

small brewers

•Consolidation

Page 12: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 12

Taxes: The Most Expensive Taxes: The Most Expensive IngredientIngredient

Page 13: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 13

The Fair BEER ActThe Fair BEER Act

The Fair Beer Excise and Economic Relief (Fair BEER) Act creates a

graduated federal excise tax structure while maintaining a level

playing field. Under the Fair BEER Act, all brewers and beer

importers would pay a rising scale of federal excise tax:

No excise tax on the first 7,143 barrels; $3.50/barrel on barrels 7,144-60,000;$16/barrel on barrels 60,001-2 million; and$18/barrel on every barrel above 2 million.

Page 14: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Barrelage Current Law

1-60,000 If annual U.S. production is under 2 million barrels, reduced rate is $7/barrel on first 60,000 barrels

60,001-2,000,000

Every brewer and beer importer pays $18/barrel

2,000,001+ Every brewer and beer importer pays $18 per barrel on all barrels. No reduced rate on first 60,000 barrels

Importers All importers, regardless of size, pay $18/barrel on all beer

Small Brewer Definition

Capped at 2M barrels (U.S. production only)

Barrelage Fair BEER Act

1-7,143Rate reduced to $0/barrel on first 7,143 barrels

7,144-60,000Rate reduced to $3.50/barrel on production between 7,144-60,000

60,001-2,000,000

Rate reduced to $16/barrel

2,000,001+Rate is $18/barrel with lower rates as shown above for first 2M barrels

ImportersRates for all importers and all brewers are the same, making the structure WTO compliant

Small Brewer Definition

Unnecessary to define by barrelage

Under the Fair BEER Act, all brewers and beer importers, regardless of size, pay the following taxes on a graduated scale.

How is the Fair BEER Act different from current How is the Fair BEER Act different from current law?law?

Page 15: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 15

Support for the Fair BEER ActSupport for the Fair BEER Act

Co-Sponsored by 64 House members and 8

senators

Endorsed by:

• Beer Institute

• National Beer Wholesalers Association

• National Barley Growers Association

• National Association of Beverage Importers

• Hops Growers of America and the Washington Hops

Commission

• Glass Packaging Institute

Our goal is to either pass the Fair BEER Act or

compromise with the BA to find common ground.

Page 16: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 16

Other IssuesOther Issues

• FDA regulation of spent grains potentially

imposes new costs.

• Rule to require menu labeling of

nutritional information, including calorie

count.

• 2015 U.S. Dietary Guidelines, working with

the Brewers Association and the Wine

Institute to remove “standard drink”

reference.

Page 17: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 17

Our Answer to Equalization: Know Our Answer to Equalization: Know Your Drink…Not all alcohol is Your Drink…Not all alcohol is the samethe same

Page 18: Industry Update GLASS PACKAGING INSTITUTE BOARD MEETING, APRIL 30, 2015

Slide 18

Thank you!Thank you!

The Beer Institute and its member companies

want to work together for the common good of

the entire industry.

Our goal? To be United for Beer

Jim McGreevy

[email protected]

202.737.2337