industry company profile (icp) what will you do? identify two companies in same primary line of...
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Industry Company Profile (ICP)
What will you do?• Identify two companies in same primary line of
business/industry.
• Collect info about each company and the industry.
• Record information for each company in an ICP form provided by your professor.
• Examples of information needed to complete your ICP.
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Don’t delay. This is a big project.
Good News …• Gives you a lot of exposure to library business resources.
• Not intended to be a scavenger hunt.
• You’ll have guidance about the company and industry resources that you can use.
• You’ll see some new terminology
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SIC & NAICS - Soft Drink Manufacturing Example
Two numeric systems:
SIC: 2086 (Bottled & Canned Soft Drinks)
(older/broader/fewer categories)
NAICS: 312111 (Soft Drink Manufacturing)
(newer/more categories/more drill down)
Primary SIC or NAICS = Primary line of business.
312111 is NAICS for Coca Cola.
• Assigned to companies and/or industries.
• Groups together companies in same primary industry.
• NAICS more detailed/more current than SIC
• See your professor on selection of company/industry NAICS/SIC
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Public vs. Private Companies
Coca-Cola Bottling Co. Consolidated• Publicly held.• Sells stock on NYS exchange with Ticker KO.• A lot of information disclosed to public.• Easier for you to research.
Adirondack Beverage Company, Inc.• Privately held.• Very little information disclosed to public.• Much harder for you to research.
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Primary NAICS Search – U.S. Companies
4. Click Search.
2. Enter Primary NAICS.
1. NAICS radio button.
3. Limit to U.S. Companies.