Industrial Design

Chapter 10EIN 6392, Summer 2012

Industrial Design

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Outline Goals for ID ID expenditures Importance of ID ID process and timing ID roles ID quality assessment

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ID goals Product utility

safe, easy to use, and intuitive Appearance

form, line, proportion, and color Communication of corporate image

through the visual quality Ease of maintenance and repair Low (mfg) costs

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ID expenditures Depending on the product type

Hand-held medical instrument are the highest in terms of budget %

Technology-driven products are the lowest

See Exhibit 10-2 on page 192 for details

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ID Costs Breakdown Direct costs of ID services Mfg. costs to implement ID

creations Costs of extended lead time for ID

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ID Importance to product design Ergonomics

Ease of use Ease of maintenance User interaction with the product Minimum knowledge of using it safety.

Aesthetics Amount of product differentiation required The importance of pride of ownership, image. Motivation to the design team (for their pride in

product)

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The ID Process Investigate customer needs Conceptualize Preliminary refinement Further and final concept selection Control drawings of the final concept Coordinate with engineering and

production.

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Product types from the ID point of view Technology-driven products

Engineering or technical requirement is paramount ID has little involvement Extreme cases of Intel chips and GE engines

User-driven products Usually there is a high degree of user interaction for these

products. The functionality and/or its aesthetic appeal are important ID works closely with marketing and engineering

throughout the process. Classification of some common products

See exhibit 10-8 on page 202

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Timing of ID involvement Technology-driven products

During the later phases of product development In concept generation for user interface In concept testing for for customers for feedback. In detailed design and refinement for packaging and

marketing User-driven products

Throughout the entire process In need analysis for identifying customer needs. In concept generation for creating multiple concepts In concept testing for creating models In system level design for refining promising concepts IN detailed design for selecting final concept and coordinating

eng-mfg.-marketing efforts. See Exhibit 10.9 on page 203

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Quality assessment of ID User interface

Intuitive, safe, comfort, easy to use Emotional appeal

Attractive, exciting, pride of owning and being o the team User’s ability to maintain and repair product

Easy, intuitive Appropriate use of resources

Value (quality vs. cost) Product differentiation

Easy to stand out, recognize, & remember. Fit with or enhance corporate identity

Industrial Design Chapter Example: Motorola RAZR

Motorola “Flip Phones”

MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

Concept Sketches and Rendering

Soft and Hard Models

Control Models and CAD Models

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