Welcome!

Marketing Department

Welcome to Middlesex

MA Marketing Communications

MA Marketing Management

MA International & Cross-Cultural Marketing

MA Health & Social Marketing

Dr Olga Mourouti

Programme Leader MAMM

Dr Stephan Dahl

Programme Leader MAMC/MAHSM

Dr Samar Baddar

Programme Leader MAICCM

Induction Programme

Monday Tuesday Wednesday

Welcome/Overview

LRC Tours Learning Styles & Culture Workshop

Programmes & Core Modules

Option & Specialist Modules

Service Learning

Plagiarism Registration

A bit of History…• Originally St Kathrin’s College (1878), Enfield College

of Technology, Hendon College of Technology, Hornsey College of Art, Trent Park College

• 1973 formed to become Middlesex Polytechnic• became university in 1992• 5 campuses (Hendon, Trent Park, Cat Hill, Enfield)

+ Hospitals: Archway, Royal Free and Whittington (with University College) and Chase Farm and North Middlesex hospitals + Campus in Dubai since 2004

Famous Alumni• Freema Agyeman,actress (Doctor Who)• Monica Ali writer, author of Brick Lane• Adam Ant (real name: Stuart Goddard),

musician (Adam & the Ants)

• Lady Sarah Armstrong-Jones, daughter of Princess Margaret

• Fiona McAuslan and Matt Norman, founders of "The Rough Guide"

• Baroness Blackstone, Minister for Education (1997-2001), Minister for Arts (2001-2003), (Labour Peer)

• Langlands and Bell, artists• Tim Campbell, Winner The Apprentice• Dermot O'Leary, TV presenter• Nick Leeson, rogue trader, (studied after

his prison sentence)

• Peter Polycarpou, actor• Holly Slater, jazz musician• Karen Thomson, chief executive of

AOL UK• Johnny Vegas, comedian• Vivienne Westwood, fashion

designer• Yasmin Yusuf, designer & director

(Marks & Spencer)

• 4 Members of Parliament &• 2 Lords

Source: Wikipedia

Welcome to…• A university consistently rated as excellent by

HEFCE• SSRN Top 100 International Business School

(No. 32)• CIM & CIPD Centre of Excellence• AMBA accredited• Global University, based in London• 3 Queen’s Anniversary Prizes• 27,000 students• Culturally most diverse university in the UK

Engaged & Active

• Policy formation (e.g. Westminster Forum)

• Publications (e.g. books, journals, journal editorships)

• Professional organisations (e.g. SIETAR, CIM, NSMC etc)

Academic Research

Some Research Areas

• Social Marketing• Medical Marketing• Marketing Ethics & Societal Impact• Volunteering & Non-profit Marketing• Integrated Marketing• eBusiness• Social Networks & Marketing• Business to Business marketing• Political Marketing• Cross-Cultural Psychology / Marketing / Comms

• Plagiarism & Absenteeism

Recently Targeted Journals• Active Learning in Higher Education• AIDS Care• British Journal of Management• Construction Management and

Economics• Corporate Reputation Review• Electronic Commerce Research• European Journal of Management• European Journal of Marketing• Health Marketing Quarterly• Human Resource Management Journal• Industrial Marketing Management• Industrial Relations• International Journal of Advertising• International Journal of Human Resource

Management• International Journal of Information

Management • International Journal of Market Research• International Marketing Review• Management International Review• Management Revue

• International Colloquium on Ethnic Entrepreneurship and Management

• International Journal of Consumer Studies• International Journal of Advertising• International Small Business Journal• Journal of Advertising• Journal of Advertising Research• Journal of Business Ethics• Journal of Business and Industrial Marketing• Journal of Consumer Marketing• Journal of Consumer Research• Journal of Customer Behaviour• Journal of Construction Procurement• Journal of Enterprising Culture• Journal of Entrepreneurial Behaviour and Research• Journal of Experimental Education• Journal of Health Communication• Journal of Interactive Marketing• Journal of Marketing • Journal of Marketing Communications• Journal of Marketing Education• Journal of Marketing Management

• Journal of Medical Marketing• Journal of Political Marketing• Journal of Product and Brand Management• Journal of Promotion Management• Journal of Public Affairs• Journal of Public Policy and Marketing• Journal of Research in Marketing and

Entrepreneurship• Journal of Strategic Marketing• Journal of World Business• Long Range Planning• Marketing Education Review• Marketing Intelligence and Planning• Marketing Theory• Organization Studies• Psychology and Marketing• Personnel Review• Quality Assurance in Education• Research in Higher Education• Service Industries Journal • Social Marketing Quarterly• Thunderbird International Business Review

A little introduction to the campus

Lectures & teaching

Eating, drinking, social

The Programmes

MKT4001 (Contemporary Marketing Strategy)

MKT4003 (Research in Marketing)

MKT4005 MKT4007 (Integrated Marketing Comms)

Option MKT4025 MKT4023MKT4019

MKT4009 (Dissertation)

MA MarketingManagement

MA Health & Social Marketing

MA MarketingCommunications

MA International& Cross-CulturalMarketing

Programme Leaders

• Are your first point of contact for academic queries

• Should be made aware of personal issues etc

Admin Help

Department Office:

Ms Olivia Cooper,

G204

Tel: 020 8411 4262

e.g. contacting a lecturer

Student Adviser

• Pat McGoldrickp.mcgoldrick@mdx.ac.uk

• Or make an appointment at Student Information desk in the Quadrangle

Help & Admin

Dates, holidays, …

1.10 Teaching starts

21.12 Last day of teaching

23.12-4.1 University closed (Xmas)

14.1 Teaching starts

17.3-4.4 Easter Vacation

28.4-16.5 Exams

How to contact a lecturer

• Email: F.Name@mdx.ac.uk(e.g. s.dahl@mdx.ac.uk)

• Office hours- outside the office- Olivia Cooper (G204)

• Don’t travel without an appointment!

Grades & Honours% Range Grade Class of Degree

>38 17/18/19

39-40 16 Marginal pass

41-43 15

Pass44-46 14

47-49 13

50-50 12

51-53 11

54-56 10

57-59 9

60-60 8 Border line

61-63 7

Merit64-66 6

67-69 5

70-70 4 Border line

71-74 3

Distinction75-79 2

80-100 1

How we grade

Work

Lecturer 1

Lecturer 2

ExternalAsses.Board

You!Campus

Board

Resitting, Failing, Exiting

• Resubmission:Maximum grade of 16

• You have two (2) opportunities to succeed:- First time+ ONE Resit/Resubmission

Exit awards1 module(30 credits)

No award

2 modules (60 credits)

Postgraduate Certificate (PGCert)

4 modules

(120 credits)

Postgraduate Diploma (PGDip)

4 modules + Dissertation* (180 credits)

Master

You will only be allowed to submit your Dissertation after you have gained 120 credits!

Exam Periods

• 28.4 - 16.5.08: Exams (first attempts)

• August 08: Resit/Deferred exams

• September 08: Dissertation N.B. no supervision during August!

• May 09: Deferred Resits

If you can’t make a deadline

Late work will NOT BE MARKED.• Extensions (2 weeks etc) are not

possible!• but you can defer your work to next

assessment period

• DON’T ask lecturers! LECTURERS CAN NOT GIVE EXTENSIONS!

Deferrals

• If you have a valid reason you can defer your exam/coursework/dissertation

• Always to the next assessment period (i.e. not 2 days!)

• You must provide evidence (UK doctor certificate, etc)

1) Go to www.mdx.ac.uk/24-72) Download Deferral Form & Submit to Student

Office (NOT to the lecturer!)3) The student office will contact you if your deferral

has been granted

Deferrals

• Until it is granted: Assume that you do not have a deferral - and therefore will fail if you do not submit!

• A deferred exam/coursework counts as “first attempt” (No penalty!)

but it will prolong your study!

Attendance

Present Failure Rate Av. grade

90% + 0 4

80-90% 16% 11

70-80% 52% 15

Less 70% 94% 18

Attendance

• If you are unwell - seek medical advice,hand in doctors note and catch up!

• Low attendance is a breach of visa conditions • If you are not ready for assessment (75%

attendance), you will receive an X grade• YOU WILL NOT BE ALLOWED TO REDO

AN X-GRADED MODULE

IT

• Email (NN000@mdx.ac.uk)

• Oasis (WebCT)

• MISIS: http://misis.mdx.ac.uk

• Athens

• Helpdesk: http://www.mdx.ac.uk/24-7

• Learning Resources/Electronic library:http://www.lr.mdx.ac.uk

Doing more

• Get a career, CV-check, …http://www.mdx.ac.uk/www/careers/

• Languages:In the LRC

• Exchanges & Study-Abroad:- 100 partner universities, 22 countries - Supervision for PGsJosette Rees-Smith: 020 8411 6071(j.m.rees-smith@mdx.ac.uk)

Getting help & support

• ELLS: http://www.lr.mdx.ac.uk/ells/• Dyslexia Support: Vivien Fraser

dyslexia@mdx.ac.ukx6285

• Disability Support: disability@mdx.ac.ukx6237

• International Students & Social Events:Chrissy Savva:c.savva@mdx.ac.uk, x5422

Getting Involved - Giving Back

• Student Representation:- Course representatives- Campus forums

• Student Union:http://www.musu.mdx.ac.uk/

• Community Action Group:mu_cag@yahoo.co.uk

• Nightline 020 7631 0101http://www.nightline.org.uk/

• Student Volunteering:http://www.studentvolunteering.org.uk/

Sad? Lonely? Need to talk?

• Samaritans 08457 90 90 90 (24hrs)jo@samaritans.org

• Nightline 020 7631 0101http://www.nightline.org.uk/

• Mind 0845 766 0163

• Lesbian & Gay Switchboard0207 837 7324

Health & Safety

• Please ensure you know fire exits & emergency procedures

• Campus Security: 6200 (TP)

• Reception Hendon: 6976

• Crime stoppers: 0800 555 111

• Emergency: 999 / 112

NHS

• Ravenscroft Medical Centretel 0208 201 5818

• NHS Direct: 0845 4647• Local NHS Walk-In Centres:

- Finchley Memorial Hospital, Granville Road, N12 0JE- Edgware Community Hospital, Burnt Oak Broadway, Edgware, HA8 0AD

Sex, Drugs (and no Rock ‘n Roll)

• St Ann’s Sexual Health Centre, St Ann`s Hospital, St Ann`s Rd, London N15 3TH - 020 8442 6464

• Royal Free Hospital, Pond Street, London, NW3 2QG020-7830 2047

• Drinkline - 0800 917 8282 • Frank www.talktofrank.com 0800 776600

Bullying, Harassment, Discrimination

• Race, Gender, Sexual Orientation, Religion and Disability

• Behaviour that is threatening, abusive, intimidating, insulting, ridiculing; humiliating or undermining a person’s self-esteem

• It is illegal and NOT TOLLERATED!• DO NOT suffer in silence!• Contact: Programme Leader or

harassment@mdx.ac.uk,020 8411 4433

More…?

• Check http://www.mdx.ac.uk/24-7/

• Ask a member of staff

We are here to help you!