The New IndroyalDESIGN`ID FOR YOU`NIQUENESS

We say, MAKEOVER!!!

• A new & revamped Logo & Image

• A new & revamped Website

• New add on Features & Services

• New add-on categories of Products on sale

• A brand new attitude & communication

A New Logo

New Logo + Concept summary

A New Image

• Youthful in expressions

• Contemporary designs and styles

• Mindful of the need for elegance and space over imposing

grandeur

• Talking of home spaces, décor rather than furniture

… Image

• Bold new designs

• Utilitarianism meets elegance

• Modular, easy to handle, space enhancing

• Mindful of ergonomics and comfort

• Perfect for the emerging cosmopolitan flat-culture

An easy-to-navigate Website• A website that is easy to find & peruse – SEOptimised, &

exciting to navigate through

• A mind-blowing range on display in the catalogue

• An online shopping cart (for out-of-locality/bulk purchases)

• A section for downloads of wallpapers, screensavers,

widgets.

• A platform for interaction with Designers & Consultants

…WEBSITE

• Online updates on latest trends & changing home décor

fashions

• Detailed, devoted sections for each category and sub-

category (inclusive of visuals, nature and characteristic of

each, with advice on how to accessorize and complement

all décor elements etc)

Add-On Features & Services

• Online Shopping cart & Consultation requests

• Detailed Online Catalogue

• Seasonal Shopping Catalogues (similar to IKEA)

• Budgetary & Designing Consultation Services

… Add - On

• Customized Packages for Full-space/ area-focused décor &

furnishings

• Modular/ flat-packed/ contemporary/ designer ware (not just Classic)

– Greater variety

• Revamped store display concepts, that are renewed every week

• In-store Shopping experience – mini-café, conference rooms, in-store

3D collections catalogues for virtual analysis

Introduce New Categories & Sub-Categories

• Modular/ flat-packed furniture (for the new generation of mobile young executives

with disposible incomes & mobile careers)

• Detailed section-wise cataloguing for easier access & purchase decisions

• Introducing globally popular styles: English | Swiss Neo-Gothic | Classic | Grandeur

| French | Colonial | Post-modern | Traditional | Contemporary | Japanese | Tech-

Pro Bach-Pad Styles etc…

… New Categories

• Introducing Space Expanding décor Accessories

• Designer range of the season & classic designer collections

• Segregation : Home Space Décor | Office & Study |Li’l Delight (for

Children/ Schools/Playgroups)| Outdoor Life | Fine’Dining | Hearth of

Home (Kitchen & Storage) | Support Accessories

BRANDed New Talk & Walk

• Youthful & bold style & approach

• Emphasizing on utilitarian Stylishness of Contemporarily as

much as the prior emphasis on Grandeur

• Highlighting availability & Range of styles, patterns, and

designs

…A Brand new BRAND

• Availability of modular/ flat-packed décor accessories

• Accessibility both online & through strategically placed showrooms in

every district/ region

• Shopping@Indroyale is an Experience not a Chore

• Breaking past the perception of only higher-end and not much

contemporary décor accessories