indoormidia airport and malls - ooh - br - presentation 2014

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Reach millions of people per month with our exclusive out of home (OOH) advertising opportunities at various airports and malls! From image placement to video display, you can get brand exposure to numerous travelers and shoppers throughout Brazil. Learn how with are OOH airport and mall presentation below.

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Page 1: Indoormidia   airport and malls - ooh - br - presentation 2014
Page 2: Indoormidia   airport and malls - ooh - br - presentation 2014

COMPANY

Indoormidia is a digital out of home company. We broadcast information and advertising in an integrated media network.

Our network:27 brazilian airports 09 shopping malls

11 years in business

Page 3: Indoormidia   airport and malls - ooh - br - presentation 2014

RELEVANCE

10 million passengers/month

115 million passengers/year

369 media monitors

Airport

9 million consumers/month

113 million consumers/year

212 media monitors

Shopping Malls

Page 4: Indoormidia   airport and malls - ooh - br - presentation 2014

AIRPORTSNetwork of video walls and digital

monitors, combined with flight information panels, with real time news and advertisingEnsure coverage and presence in major airports

Page 5: Indoormidia   airport and malls - ooh - br - presentation 2014

AIRPORTS

Page 6: Indoormidia   airport and malls - ooh - br - presentation 2014

AIRPORTS

Page 7: Indoormidia   airport and malls - ooh - br - presentation 2014

THE NETWORK

Airports in the

Indoormidia digital out of home network

SPCongonhas

Ribeirão PretoS.J. Rio Preto

RJSantos Dumont

Galeão

DFBrasília

MGBH – Confins

PampulhaUberlândiaUberaba

Montes Claros

PERecife

PABelém

PITeresina

MASão Luís

PRCuritiba

RSPorto Alegre

SPMarília Bauru

Presidente PrudenteAraçatuba

Airports

Airports in progress

BASalvador

IlhéusPaulo Afonso

SEAracaju

RNNatal

ESVitória

Page 8: Indoormidia   airport and malls - ooh - br - presentation 2014

PASSENGER’S PROFILE

Consumer with high purchasing power

Sustainable

Technological

Connected

Leader

Page 9: Indoormidia   airport and malls - ooh - br - presentation 2014

PASSENGER’S BEHAVIOR

Media goes on air every 6 minutes

The passenger moves constantly in the airport, being impacted everywhere by the Indoormidia advertising and flight information monitors

For every hour staying in the airport

Passenger is 10 times impacted by a single brand

Page 10: Indoormidia   airport and malls - ooh - br - presentation 2014

RATE CARDAirports Passengers/month # of Monitors Rate Card Average CPM

Congonhas - SP 1,426,628 3 video walls + 61 Monitors $ 48,700.00 $ 34.14

Ribeirão Preto - SP 85,397 5 $ 10,000.00 $ 117.10 S. J. Rio Preto - SP 67,143 2 $ 7,800.00 $ 116.17

Santos Dumont - RJ 767,050 8 video walls + 20 Monitors $ 34,600.00 $ 45.11

Galeão - RJ 1,426,281 7 video walls $ 26,370.00 $ 18.49 JK - Brasília 1,324,294 50 $ 31,400.00 $ 23.71

Curitiba 561,884 27 $ 12,300.00 $ 21.89 Porto Alegre 666,097 01 video wall $ 7,800.00 $ 11.72

Salvador - BA 715,805 6 videos wall + 45 Monitors $ 24,600.00 $ 34.37

Confins - MG 858,441 26 $ 22,300.00 $ 25.98 Pampulha - MG 82,467 8 $ 4,100.00 $ 49.72 Uberlândia - MG 94,742 11 $ 4,100.00 $ 43.28

Uberaba - MG 12,279 5 $ 2,100.00 $ 171.03 Montes Claros - MG 27,323 4 $ 2,100.00 $ 76.86

Vitória - ES 287,561 7 $ 3,700.00 $ 12.87 Recife 570,023 22 $ 11,000.00 $ 19.30

Belém 289,651 4 video walls + 23 Monitors $ 16,000.00 $ 55.24

Teresina 90,937 6 $ 6,000.00 $ 65.98 São Luis 151,326 16 $ 6,900.00 $ 45.60

Page 11: Indoormidia   airport and malls - ooh - br - presentation 2014

IGUATEMI SHOPPING MALL

Monitors and videowall integrated in the shopping mall’s architecture

Broadcast information and advertising

Media located in waiting areas, such as the elevator halls, and high consumers flow

Page 12: Indoormidia   airport and malls - ooh - br - presentation 2014

IGUATEMI SHOPPING MALL

Page 13: Indoormidia   airport and malls - ooh - br - presentation 2014

IGUATEMI SHOPPING MALL

Page 14: Indoormidia   airport and malls - ooh - br - presentation 2014

INDOORMIDIA NETWORK

Iguatemi São Paulo

Iguatemi JK

Iguatemi Market Place

Iguatemi Alphaville

Iguatemi Sorocaba (Esplanada)

Iguatemi Campinas

Galleria Shopping

Iguatemi Ribeirão

Iguatemi Brasília

The Iguatemi shopping malls that belong to the

Indoormidia network of

digital out of home:

Page 15: Indoormidia   airport and malls - ooh - br - presentation 2014

CONSUMER BEHAVIORS

Opinion leaders

Brand lovers

67% belong to the upper class

44% goes at least once a week to the shopping mall

Page 16: Indoormidia   airport and malls - ooh - br - presentation 2014

RATE CARD

Shopping Malls Visitors/year # of Monitors Rate Card

Iguatemi São Paulo 18,000,000 30 $ 35,910.00

Iguatemi JK 15,000,000 23 (10 video walls in the mall + parking lot) $ 29,550.00

Market Place 10,000,000 9 $ 9,100.00

Iguatemi Campinas 22,000,000 17 $ 9,100.00

Galleria Shopping (Campinas) 5,600,000 3 $ 5,000.00

Iguatemi Alphaville 10,700,000 51 $ 9,100.00

Iguatemi Brasília 7,200,000 42 $ 9,100.00

Ribeirão Preto 9,600,000 27 (10 video walls) $ 9,550.00

Iguatemi Esplanada (Sorocaba) 14,700,000 10 $ 8,200.00

Page 17: Indoormidia   airport and malls - ooh - br - presentation 2014

VIDEO FORMATS

Length: 15” or 30” with no audio

Size: 1280 x 720 (16x9), vertical e horizontal

Format: WMV, AVI, .MOV

200 times per day / per monitor. Loops every 6 minutes

Page 18: Indoormidia   airport and malls - ooh - br - presentation 2014