indoormidia airport and malls - ooh - br - presentation 2014
DESCRIPTION
Reach millions of people per month with our exclusive out of home (OOH) advertising opportunities at various airports and malls! From image placement to video display, you can get brand exposure to numerous travelers and shoppers throughout Brazil. Learn how with are OOH airport and mall presentation below.TRANSCRIPT
COMPANY
Indoormidia is a digital out of home company. We broadcast information and advertising in an integrated media network.
Our network:27 brazilian airports 09 shopping malls
11 years in business
RELEVANCE
10 million passengers/month
115 million passengers/year
369 media monitors
Airport
9 million consumers/month
113 million consumers/year
212 media monitors
Shopping Malls
AIRPORTSNetwork of video walls and digital
monitors, combined with flight information panels, with real time news and advertisingEnsure coverage and presence in major airports
AIRPORTS
AIRPORTS
THE NETWORK
Airports in the
Indoormidia digital out of home network
SPCongonhas
Ribeirão PretoS.J. Rio Preto
RJSantos Dumont
Galeão
DFBrasília
MGBH – Confins
PampulhaUberlândiaUberaba
Montes Claros
PERecife
PABelém
PITeresina
MASão Luís
PRCuritiba
RSPorto Alegre
SPMarília Bauru
Presidente PrudenteAraçatuba
Airports
Airports in progress
BASalvador
IlhéusPaulo Afonso
SEAracaju
RNNatal
ESVitória
PASSENGER’S PROFILE
Consumer with high purchasing power
Sustainable
Technological
Connected
Leader
PASSENGER’S BEHAVIOR
Media goes on air every 6 minutes
The passenger moves constantly in the airport, being impacted everywhere by the Indoormidia advertising and flight information monitors
For every hour staying in the airport
Passenger is 10 times impacted by a single brand
RATE CARDAirports Passengers/month # of Monitors Rate Card Average CPM
Congonhas - SP 1,426,628 3 video walls + 61 Monitors $ 48,700.00 $ 34.14
Ribeirão Preto - SP 85,397 5 $ 10,000.00 $ 117.10 S. J. Rio Preto - SP 67,143 2 $ 7,800.00 $ 116.17
Santos Dumont - RJ 767,050 8 video walls + 20 Monitors $ 34,600.00 $ 45.11
Galeão - RJ 1,426,281 7 video walls $ 26,370.00 $ 18.49 JK - Brasília 1,324,294 50 $ 31,400.00 $ 23.71
Curitiba 561,884 27 $ 12,300.00 $ 21.89 Porto Alegre 666,097 01 video wall $ 7,800.00 $ 11.72
Salvador - BA 715,805 6 videos wall + 45 Monitors $ 24,600.00 $ 34.37
Confins - MG 858,441 26 $ 22,300.00 $ 25.98 Pampulha - MG 82,467 8 $ 4,100.00 $ 49.72 Uberlândia - MG 94,742 11 $ 4,100.00 $ 43.28
Uberaba - MG 12,279 5 $ 2,100.00 $ 171.03 Montes Claros - MG 27,323 4 $ 2,100.00 $ 76.86
Vitória - ES 287,561 7 $ 3,700.00 $ 12.87 Recife 570,023 22 $ 11,000.00 $ 19.30
Belém 289,651 4 video walls + 23 Monitors $ 16,000.00 $ 55.24
Teresina 90,937 6 $ 6,000.00 $ 65.98 São Luis 151,326 16 $ 6,900.00 $ 45.60
IGUATEMI SHOPPING MALL
Monitors and videowall integrated in the shopping mall’s architecture
Broadcast information and advertising
Media located in waiting areas, such as the elevator halls, and high consumers flow
IGUATEMI SHOPPING MALL
IGUATEMI SHOPPING MALL
INDOORMIDIA NETWORK
Iguatemi São Paulo
Iguatemi JK
Iguatemi Market Place
Iguatemi Alphaville
Iguatemi Sorocaba (Esplanada)
Iguatemi Campinas
Galleria Shopping
Iguatemi Ribeirão
Iguatemi Brasília
The Iguatemi shopping malls that belong to the
Indoormidia network of
digital out of home:
CONSUMER BEHAVIORS
Opinion leaders
Brand lovers
67% belong to the upper class
44% goes at least once a week to the shopping mall
RATE CARD
Shopping Malls Visitors/year # of Monitors Rate Card
Iguatemi São Paulo 18,000,000 30 $ 35,910.00
Iguatemi JK 15,000,000 23 (10 video walls in the mall + parking lot) $ 29,550.00
Market Place 10,000,000 9 $ 9,100.00
Iguatemi Campinas 22,000,000 17 $ 9,100.00
Galleria Shopping (Campinas) 5,600,000 3 $ 5,000.00
Iguatemi Alphaville 10,700,000 51 $ 9,100.00
Iguatemi Brasília 7,200,000 42 $ 9,100.00
Ribeirão Preto 9,600,000 27 (10 video walls) $ 9,550.00
Iguatemi Esplanada (Sorocaba) 14,700,000 10 $ 8,200.00
VIDEO FORMATS
Length: 15” or 30” with no audio
Size: 1280 x 720 (16x9), vertical e horizontal
Format: WMV, AVI, .MOV
200 times per day / per monitor. Loops every 6 minutes