indonesia startups scene - may 2015
TRANSCRIPT
Willson CuacaManaging Partner - East Ventures
May 2015
What’s startup?
a startup is company designed to grow fast
Today context:early stage technology
company
startup3 core requirements
TalentMarket Capital
that invests in consumer Internet, mobile and enterprise startups
South East Asia focus (market)
early stage fund (capital)
Majority portfolios are based in Indonesia
2010INDONESIA
22M Internet users(sizeable market)
Large number of Fb users (users adoption)
Fast growing mobile Internet (Mobile generation leaps frog desktop)
Small Internet penetration(potential growth)
when we started in
2010 2014
Internet Population 22M 80MInternet penetration 13% 30%
Social Platform Facebook, BBM Fb, Twitter, Path, Line, InstagramMobile platform Nokia, Blackberry Android, Blackberry, iPhone
Online shoppers < 500k 16M (20%)Transactions Volume (est) $100M $4B
E-commerce model Forum, photoblog (C2C)
Marketplace, Classified, Retailers(C2C and B2C)
Internet banking 1 AllTransactions Growth < 1000 / month 5M / monthShopper distribution 90% Jakarta 40% Jakarta
Payment mode Bank transfer Bank transfer, Credit Card, Internet banking, e-Money
Mobile commerce 0% > 30%
Internet & Market potential
The state of Indonesia startup ecosystems
2015Startups are mushrooming in Indonesia 890+ active startups (source: http://techlist.asia)
Diaspora and returnees are back to Indonesia to build the country Some of them are in this room
Indonesia is top Investment destination in South East Asia
The numbers
Indonesia Tech Venture Capital / Incubator
0
8
15
23
30
2010 2011 2012 2013 2014
25
16
993
LDV
Indonesia’s positioning in South East Asia
Number of deals: top #2
source : https://techlist.asia/
Indonesia’s positioning in South East Asia
Number of E-commerce startup: top #1
Indonesia’s positioning in South East Asia
The largest deal: Top #4
Germany Malaysia Germany
Young talent movementOld economy vs new economy
Status quo vs disruptive
Safe & stable vs fast pace & dynamic
Brain war and levelled playing field
Diasporas & Returnees are back in BIG time
Snow
balli
ng e
ffect
Diasporas & Returnees are back in BIG time
How Indonesia startups make impact for the country (case study)
Direct hire
1500In-direct Supporting
350,000Online shop ownerTutor / teacher 3rd party couriers Freelancers
Consumer outreach
11M / month
E-commerce buyerMerchants Mobile app download
Started bySeed funding (read: believing)
50 young Indonesian + lots of brain power
Near Future
How we look at NEAR FUTURE
Mobile and Social is a new DISTRIBUTION platform
Targeted, curated and intend driven information drive by BIG DATA
Software is eating the world (inc. Indonesia) Ad-tech, Edu-tech, Fin-tech, Food-tech, e-Govt, SaaS
Golden Era of Indonesia Digital EcosystemsHow we can win REGIONALLY
MY (62%)
INDONESIA (31%)
SEA Internet user ratio
PH (34%)
TH (43%)
VT (35%)
SG
Golden Era of Indonesia Digital EcosystemsHow we can win REGIONALLY
Win Indonesia
Government Role(wish list)
How it works
Gov’s support
Indonesia
Thank youemail: [email protected]