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Wong Yin Pok, Bill12665326a

IntroductionDong Feng Zhen, Hou Suo Cun( ) is located at north-east of Guiyangcity(). The total area of Dong Feng Zhen is approximately 73.67km2. The town currently puts high concentration on economic, technology and tourism.()

Location

Marketing environmentEnvironment factorDetailsNaturalNo frostHigh humidity(Average rainfall rate:1179 mm)Full of national heritage(e.g. Yudong Gorge Scenic Area)DemographicTotal population: 2.7 million peoplePopulation density: 366/km2Ethnic market: 13 ethnic nations (Mainly han and miao)() Economic Original focus: Industrial (minerals extraction)Current main focus:()EconomicalTechnologicalTourism

Marketing environmenttechnologyTransportation: Convenient (highway nearby) (E.g. A new railway to Beijing will be finished construction in 2013)Well constructed water, electricity and communication facilitiesSocial-culturalThey are not willing to suffer from the difficult situation with industry interruption. Whenever there is any extraction activities of minerals in the place, there will be pollution of water destruction of housesMicro dust in the areaTherefore, the residents are mad at the local mineral extractors.Political-legalDozens of investment project is introduced from the official website in Guizhou---Hou Suo Cun.(website:http://www.investgz.gov.cn/zsxm.xhtml)(E.g. 100 tourism spot, foreign investment Opportunity

Business opportunityTourism spot The advocates of environmental protectionConvenient transportation and locationFavorable government policy

Tourism spot

As acquiring many prominent natural resources, which include Heaven Hall hole, Babel holeA 2 billion tourism project will be constructed in the nearest future. It calls the Qingrengu eco-tourism complex project()A newly developed Dongfeng First City Urban Complex() will be in use.PROs: Tourist attraction for more sales volumeBoost reputation of our own brand

The advocates of environmental protection

Affecting greatly of the living qualities to local residents and dissatisfaction of government, they are then going to support the environmental protection.Government: Special rectification actions for illegal mineral extraction()has implemented.Local residents: Antipathy of mining and dust pollution ( ,)Pros:Support the aim of our company (environmental protection)

Convenient transportation and locationLocation:Pros:Customer attraction

Good accessibility!!!!

According to the policy of Guizhou people republic government in 1998, Guizhou Province has further improve the investment environment.Exempted from enterprise income tax for two years for all foreign investmentAll financial institutions, in accordance with national credit policy, have to extend loans equally to foreign investorsAll Water, electricity, gas, telecommunications and other charges charge the same price as the local enterprises doAll foreign investors copyright, patent, trademark, and drawings, design, technical specifications, technical specifications, computer software and other intellectual property rights are under the protection of law

Favorable government policy

Strategy marketing

Strategy marketing

With regard to the segmentation attractiveness, Dragonfly white shoes aims to promote the virtue of Environmental Protection.

Strategy marketingMake contact to the local retailer who currently suffering from the pollution. Internal marketingRegarding on the poor situation of the local retailers there (house destruction, poor air quality), Hire the local residents or use local retailerwe can drive them to support the concept of Going greenExplain how we made shoes with minimum pollutionRedevelop their recognition of the importance on environmental protection

Strategy marketing

Strategy marketingRelationship marketingWith the social bond between the local residents, they can create resonance on the circumstance As do one reckon the importance of environment, more will agree.Consume our product

Strategy marketingPromotion(communication)Promote the concept of going greenExplain how the extraction of minerals is influencing the locals, draw their attention on the messageCall for their supportEncourage them to preserve the environmentPurchase our product to support the environment

Strategy marketingTouristForming strong customer bondsBuild a good relationship with the local residents and touristInterpret their living condition for local residentsDiscuss more about their viewpoints in environmental protection with the touristWith who with the same viewpoint, retain the customers and transform them to be advocates

Strategy marketingAdvocatesPartners

Partnership marketingTo create continual customer relationship with the customers with capital, capability and potential. They should be with high margin, mostly the businessman.

RecommendationConstruct a good relationship (guanxi) with the government officer.Interpret the willing of government officialAs a market entry researchRecommend them to use our product if possibleBe aware of the product priceAims at tourist and local residentsLocal residentsSimple and neat, low in priceTouristMore special features, relatively higher in price (with ethnic features)

Product prototype

Recycle rubber from tyreHandcraft regenerate canvasRecycle rope from industry

Reference. Retrieved from http://www.investgz.gov.cn/pro-8378.xhtml. Retrieved from http://www.tcmap.com.cn/guizhou/wudangqu_dongfengzhen.html. Retrieved from http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/col/col959/index.html. Retrieved from http://news.gog.com.cn/system/2013/10/10/012749907.shtml. Retrieved from http://baike.baidu.com/subview/1057701/5812355.htm?fromId=1057701&from=rdtself07 . Retrieved from http://www.investgz.gov.cn/dp-0000000000001816.xhtml. Retrieved from http://www.investgz.gov.cn/dp-0000000000003951.xhtml. Retrieved from http://www.hkcd.com.hk/node_29479.htm?cx=partner-pub-8154722042968596%3Amt96mluvzbj&cof=FORID%3A11&ie=utf-8&q=%. Retrieved from http://zt.gog.com.cn/system/2011/09/05/011190627.shtml. Retrieved from http://sfxcz.gzjs.gov.cn/content.jsp?urltype=news.NewsContentUrl&wbtreeid=1074&wbnewsid=1105. Retrieved from https://hkxprd0610.outlook.com/owa/?wa=wsignin1.0. Retrieved from http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/art/2013/10/22/art_960_52060.html . Retrieved from http://www.ceee.com.cn/html/2013-9-24/news45564.html. Retrieved from http://baike.baidu.com/view/928140.htm#4. Retrieved from http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/art/2012/9/6/art_963_39808.html