indianapolis: marketing technology capital of the world
DESCRIPTION
Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with six IPOs or acquisitions alone representing 3,300 local jobs and $3.8 billion in market value. Transactions Since 2007 Include: Autobase, Aprimo, iGoDigital, Angie's List, ExactTarget, and most recently Compendium. In total, more than 30 marketing tech firms are headquartered in the greater Indianapolis area, and some of their nationally recognized leaders joined forces with TechPoint to create a marketable identity and showcase the community during an annual event called M-TECH: The Marketing Tech Experience. The inaugural M-TECH was held in conjunction with the last day of ExactTarget Connections - the largest marketing technology user conference of its kind in the U.S., which brings thousands of marketing tech professionals to town every year. M-Tech ticket holders saw the Connections conference keynote address by former Secretary of State Condoleezza Rice, and "Burst Presentations" by marketing and technology leaders from some of the world's most recognized brands. Following the Condoleezza Rice keynote, M-TECH opened with a high-energy, fast-paced expo display of Indy's cutting edge marketing tech scene. Thought leaders presented ideas and predicted the cluster's future on the Insights Stage, while innovative marketing tech software was previewed on the Demo Stage. Scott Dorsey & Todd Wagner are co-founders/CEO's of two of the top 10 tech acquisitions in history. Both built wildly successful companies (ExactTarget & Broadcast.com, respectively). Both sold those companies for billions to tech giants (Salesforce for $2.5 billion; Yahoo! for $5.7 billion). Both are Indiana natives. The pair took the stage at the first-ever M-TECH to talk about those experiences and the future of tech, marketing and media. The event culminated with a presentation launching Indy's new marketing tech initiative, which is being developed by tech community leaders with support from TechPoint as a catalyst for more growth. According to TechPoint President and CEO Mike Langellier, the state's technology initiative has narrowed its focus and assembled resources behind having a greater impact on emerging high-growth sectors like health information tech and marketing tech. "This is our time and we're staking our claim," said Scott Hill, Executive Chairman of CIK Enterprises. "This community is overflowing with marketing tech talent and innovation and with TechPoint's help we're unifying behind a singular, marketable identity that demonstrates to the world that Indy is marketing tech's capital." ExactTarget CMO Tim Kopp said having M-TECH in conjunction with ExactTarget Connections is "perfectly timed" because close to 6,000 of the world's forward-thinking marketers ─ including early marketing tech adopters ─ will already be in Indianapolis. Some of the world'sTRANSCRIPT
What is Marketing Technology?
A sector of the marketing industry focused on technology-driven products, services, or experiences that help facilitate the exchange of value between marketers and their customers and prospects.
Trends in Marketing Technology
*Gartner
of all marketing spend by CMOs is on Marketing
Technology*
(9% expected increase in 2013)
a CMO will spend more on IT than
the CIO*
of companies have a Chief Marketing
Technologist*
70% >25% 2017
Trends in Marketing Technology
*Gartner **Forrester Research
of marketing budgets at consumer technology
companies will switch to digital by 2015*
spent by advertisers on interactive
marketing by 2016**
digital marketing will be one of the top 3
imperatives on 100% of CEO agendas*
2013 1/3 $77billion
Digital
Social
Inbound
Indy IS Marketing Technology
Recent Marketing Tech transactions / IPOs since 2007
$3.8B 3,300 2003combined job pool
combined market value
didn’t exist/in infancy
Marketing Tech companies headquartered in Indy
Indianapolis residents working for a Marketing Tech company
Businesses worldwide utilize Indy Marketing Tech Companies
Consumers engaging with Indy Marketing Technology
Indy’s Marketing Tech Ecosystem30+
4,000+
50,000+
Millions!
