What is Marketing Technology?

A sector of the marketing industry focused on technology-driven products, services, or experiences that help facilitate the exchange of value between marketers and their customers and prospects.

Trends in Marketing Technology

*Gartner

of all marketing spend by CMOs is on Marketing

Technology*

(9% expected increase in 2013)

a CMO will spend more on IT than

the CIO*

of companies have a Chief Marketing

Technologist*

70% >25% 2017

Trends in Marketing Technology

*Gartner **Forrester Research

of marketing budgets at consumer technology

companies will switch to digital by 2015*

spent by advertisers on interactive

marketing by 2016**

digital marketing will be one of the top 3

imperatives on 100% of CEO agendas*

2013 1/3 $77billion

Digital

Social

Inbound

Indy IS Marketing Technology

Recent Marketing Tech transactions / IPOs since 2007

$3.8B 3,300 2003combined job pool

combined market value

didn’t exist/in infancy

Marketing Tech companies headquartered in Indy

Indianapolis residents working for a Marketing Tech company

Businesses worldwide utilize Indy Marketing Tech Companies

Consumers engaging with Indy Marketing Technology

Indy’s Marketing Tech Ecosystem30+

4,000+

50,000+

Millions!