indian themed restaurant in dallas
TRANSCRIPT
DHABAThat India where you always wanted to go.
DIVYESH SUVAGIYAKRISHNA RUDRARAJUABHAY JOSHIRAVI RAYAPATIHARISH VENKATSHRI HARSHA YERNENI
GROUP – 5:
Introduction• A theme based restaurant which depicts the
settings of Indian rural villages.
• Initially we plan to launch the restaurant in Dallas area
• The restaurant will be spread over 2000 Sq. ft.
• A wide variety of Indian food to it’s customers
• Product Market
Food and Beverage Industry
• Market Potential
The market potential for Indian food Industry in the US is rising , Comprising about 2.81 million sales volume, alone or 3.18 million, combined with one or more races*
*Survey data collected from American Community Survey of 2012 data
Positioning Statement and Key points of Difference
• Differentiation positioning
• Key Points of Difference:
− Theme based ambience
− Wide range of food from
more than 10 Indian states
− Indian Services
Buyer Analysis
• Demographic profile
500 Respondents
51 percent female,49 percent male
44 percent bachelor degree
33 percent post graduate degree
50.1 percent professionals
Note: Survey Data collected from Indian Restaurants Minneapolis metro area , Minnesota, National Restaurant Association,2012
Decision making factors
• Quality of food
• Authentic cuisines
• Menu variety
• Atmosphere
• Vegetarian choices
• Availability of new items
Strengths
• Ethnic Cuisine(Theme based Restaurant)
• Separate kitchens for Veg & Non-Veg
• Fine Dining
• Lower-Price Menu
• Special Offers/Menu on Indian festival dates
• Highly motivated workforce
Opportunities
• Extending services to Catering
• Buffet
• Generate traffic during slow times
• Selling restaurant products like salad dressing, baked goods
Threats
• Price fluctuation: Huge fluctuations in prices of supplies may occur.
• Local restaurants.
• Rising operation cost.
• Price war
• Food reviews, Bloggers and Media mention
Marketing Promotions
• GROUPON Deals
• Fun-Asia Radio
• Product Trials on Special Day Events
(Indian Independence Day, Republic Day, Diwali)
Fix CostShop Lease 60,000$
Furniture 50,000$
Kitchen Equipments 10,000$
Advertisement 8,000$
Cars 4,000$
Total Capital per year 132,000$
Variable Cost per day1 Cook 180$
1 Assistant Cook 120$
2 Server 192$
2 delivery boys 240$
1 cashier 120$
Grocery 200$
Utilities 60$
Gas 60$
Misc. 50$
Sales Tax on Revenue 121$
Total Daily Cost 1,343$
Monthly Cost 40,282$
Daily Sales Numbers Average Price Total
Breakfast 15 4.28$ 64$
Lunch 20 10.15$ 203$
Dinner 50 13.72$ 686$
Delivery 35 11.21$ 392$
Beverages 60 2.48$ 149$
Cold Drinks 30 0.50$ 15$
Total Daily Revenue 1,509$
Monthly Revenue 45,281$