indian passenger vehicle market report analysis 2015

Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015

Indian Passenger Vehicle Market Analysis


Full Report

Indian Passenger

Vehicle Market

Analysis 2015

Quarter wise analysis

2015

ACG, the name that one inevitably hears when one so much as utters the word

"The Indian Passenger Vehicle Market". It has grabbed the market in it's clutches and has come up

with the most excruciatingly detailed analysis and compiles the information and knowledge obtained from a wide

multitude of sources. It's clutches reach every nook and corner of this industry. This extensive analysis encapsulates

plethora of data which included Brand life, Pricing strategy, Product planning, Product position, Competitor Analysis,

Customers mapping with product, Network analysis, Sales strategy of dealers and OEM, Advertising Strategy and its

impact, Technology up gradation, Fuel wise vehicle analysis and Key trends over the last five years.

This gives a zoomed out as well as narrowed down view of either industry's plight or ascent. Not only does it map and

analyse the trends of sales and marketing in the past five years, it also calculates the forecast in the next five years.

Forecast 2020 and Economy sales also form part of this analysis marathon. The impact of the same on the Indian

Passenger vehicle industry is also studied in detail. This exclusive perusal is contained in a massive 1,000 page.

“To Buy Full or Customized report please contact to [email protected]”

The report is available in following formats:

mailto:[email protected]?subject=Indian%20Passenger%20vehicle%20Market%20Analysis%202015


Table of Content

OEM | Brand wise

Analysis

Quarter wise Detail Strategy Analysis Competitor Analysis Product Analysis

Network Analysis Pricing Analysis Segment Analysis Buying Behavior

Partial or Full customization option is also available


Key highlights of Indian Economy and Forecast

• ACG forecast Indian GDP growth projection for 2015-16 at 7.8 to 8.0 percent, but cautioned that delay in reforms

relating to land acquisition and GST could hamper growth. It also depends on healthy and timely monsoon. Indian economy grew 7.3 per cent in 2014-15

• China's economic growth rate slowed to a 25-year low of 6.9 percent in 2015, as the world's second-largest economy continues to shift away from its

manufacturing roots.

• Exports have dropped and consumer and industrial demand for imports has weakened.

• Manufacturing PMI falls to over-two-year low, but Services PMI rises in December

• Industrial production fell 3.2% compared to the same month last year, which marked the first contraction in one year and the worst result since October 2011

• Consumer inflation is likely to remain within the central bank and government target of 4% more or less 2 percentage points

• With the projected 37% decline in the average crude oil price, the import bill is expected to shrink by about 10% in FY2015

• The current account deficit in the first quarter of FY2015 improved to 1.2% of GDP from 1.6% a year earlier

• Core inflation has trended downward for nearly 2 years and now hovers just above 4%

Source: ACG, ADB, RBI, Focus Economy, World bank, IMF


Quarter wise Indian Automotive Industry Overview

• The Q1 production numbers have escalated over the period of one year from 2014 to 2015

• There has been a significant increase in production over this duration from 56,01,197 units in 2014 to 56,98,020 vehicles produced in the year 2015

• Q4 2015 negative growth in production due to flood in Chennai region where many of the OEM and Auto Suppliers are located. Due to this heavy rain

company made huge losses during this time. Auto production declined by 3.3 percent in Q4 2015 compare to Q4 2014. In export also it showed

negative growth.

• Q2 has seen a comparably higher positive growth in Sales, Production, and Export in relation to Q1. Q3 on the other hand has seen an improvement in Production

and Export but face decline in Exports by 0.23%.

0

1

2

3

4

5

6

Production DomesticSales

Export

Q1 - 2014 & 2015

Q1 2014 Q1 2015

0

1

2

3

4

5

6

7


Export

Q2 - 2014 & 2015

Q2 2014 Q2 2015

0

1

2

3

4

5

6

7


Export

Q3 - 2014 & 2015

Q3 2014 Q3 2015

0

1

2

3

4

5

6

7


Export

Q4 - 2014 & 2015

Q4 2014 Q4 2015

Figure in Million


Indian Automotive Industry Overview

25,70,711

27,72,7450.86

7.86 7.64

-3.28

1.87

-4.00

-2.00

0.00

2.00

4.00

6.00

8.00

10.00

0

50,00,000

1,00,00,000

1,50,00,000

2,00,00,000

2,50,00,000

Two Wheeler Passenger Vehicle CommercialVehicle

Three Wheeler Total

Indian Automobile Domestic Sales 2015

2014 2015 Change in %

13.1

13.8

Two Wheeler PassengerVehicle

CommercialVehicle

ThreeWheeler

Domestic Sales Segment Share

2014 2015

• There has been no significant change in segment share over the past year from 2014 to 2015

Source: SIAM, ACG, Ministry of Transport, RBI


Indian Car, MUV and Van Overview 2015

0.0

2.0

4.0

6.0

8.0

10.0

12.0

0

1

1

2

2

3

3

Car UV Van Total

Sales Analysis 2015

Car UV Van

9.9

2.84

0.8

13.57

10.1

2.82

0.9

13.63

Car UV Van Total

Segment Share in %

2014 2015

• MUV & SUV segment lost minor segment share even after launching many new products in this segment

Units in millions


Indian Car, MUV and Van Quarterly Overview 2015

• Q1 and Q4 of 2015 showed growth in car and UV segment but de growth in Van segment in Q1, Q2 and Q3

Car UV Van

Q1 - 2014 & 2015

Q1 2014 Q1 2015

Car UV Van

Q2 - 2014 & 2015

Q2 2014 Q2 2015

Car UV Van

Q3 - 2014 & 2015

Q3 2014 Q3 2014

Car UV Van

Q4 - 2014 & 2015

Q4 2014 Q4 2015

4% 5% -2% 9% -1% -7% 11% -4% -4%15% 15% 7%

Overall Segment Growth

Figure in Million

Q1, 4% Q2, 6% Q3, 6% Q4, 15%


Brand wise Overview 2015

11,52,128**

12,89,128*

1,39,819

1,32,778

4,76,001

36,518

4,11,471

57,565

53,847

44,849

1,59,587

1,57,475

77,715

77,197

2,24,189

2,30,593

2,02,403

1,79,750

15,457

15,342

43,163

44,215

40,925

49,301

#12% 16%-1% -3%

5% -37% 1% 13%

-17% +20% -2%1%

* 2015, ** 2015, Growth # Change | `` Market Share in 2014, ` Market share in 2015

Source: SIAM, ACG

46.49%`

44.82 %``

17.17%

16.01 %

5.76%

6.13 %

8.09%

8.97%

5.04%

5.17 %

1.32%

2.24 %

2.80%

3.00 %

7.30%

6.99 %

1.48%

1.92 %

1.94%

1.74 %

1.56%

1.72 %

0.56%

0.60%


Brand wise Overview 2015

12,366*

8,535 2,985

3,041

1,981

2014

385

177

-31% -2% -2% 118%

Source: SIAM, ACG

0.31%

0.48 %

0.11%

0.12 %

0.07%

0.08 %

0.014%

0.007%

• Mahindra, Volkswagen, Nissan, GM and Ashok Leyland have seen an alarming negative growth in their sales figures, dwindling down to almost a zero percent market share

• On the bright side, companies like Maruti Suzuki have outshone and have seen a marvellous 46.49% market share

• Hyundai and Maruti dictate this segment, more of than not being Maruti

• Isuzu has grown by 118% over the past year


Market Share 2015 – Passenger Vehicle Segment

44.82

16.01

8.97 6.99 6.13 5.173.00 1.74 1.72 1.92 2.24 0.60 0.48 0.12 0.08 0.01 0.02

46.49

17.17

8.09 7.305.76 5.04 2.80 1.94

1.561.48

1.32 0.56 0.31 0.11 0.07 0.01 0.00

Market Share in %

2014 2015

• Overall, Passenger vehicles as a whole has grown by a meagre 0.8%

• Hyundai and Maruti dictate this segment

• Mahindra is loosing its grip in MUV segment due to heavy competition and new product launches. Company has launched Scorpio & XUV version sub 2 litre

NCR region


“Passenger Vehicles OEMs need to be able to have the skill to prioritize what is necessary as

well as long lasting. It is advisable that they increase the vehicles' product brand age. Doing so

will ensure establishment of the product brand. This is observed to escalate the sales of the

company for a longer duration. By striking a balance between new product launch and product

brand age, companies can acquire the skill to pitch a new product at the right time instead of

aimlessly launching products at times suited to their whims and fancies”

Atul Singh Chandel

Director - Automotive Strategy & Research

Autobei Consulting Group


Atul Singh ChandelDirector - Automotive Strategy & Research

Autobei Consulting Group

Mobile Number: +91 9824865333

Email: [email protected]

Website: www.acganalysis.com

www.autobei.com

Contact

About Autobei Consulting Group (ACG):

‘Autobei Consulting Group - ACG’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in

areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. We are capable of providing exclusively

Global markets, State wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler, Commercial vehicle and Brand wise business reviews.

With a strong network for primary data procurement, we can get any tailor made research reports ready within a short interval of time. ‘ACG’ also serve as a web-platform

where one can find all the required information regarding Passenger vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for

Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to come together and gather required information within seconds without jumping websites.

Declaration:

This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the

exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or

refraining from action as a result of any material in this publication.

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