Indian

Nutraceuticals

Market

By : SHIVANI CHAUHAN

INDIAN NUTRACEUTICALS MARKET

• In 2010 Indian Nutraceuticals Market was estimated at USD 2 bn.

• In 2015 Indian Nutraceuticals Market is expected to be USD 5 bn.

• Functional food and beverages are expected to witness much higher growth rates when

compared to dietary supplements over the next five years.

Source - Frost & Sullivan , Global Nutraceuticals Industry: Investing in Healthy Living 2010

Source – Ernst & Young Nutraceuticals : Critical supplement for building a healthy India

INDIAN NUTRACEUTICALS MARKET

Functional foods - diabetic foods are expected to see the highest growth, as

consumers tend to perceive a healthy diabetic lifestyle as an alternative to

insulin.

Functional beverages - increase in uptake of enhanced drinks and energy

drinks primarily driven by a young urban working population.

2010 2015

FMCG

Players

Dabur,Nestle,

Amul,Pepsico

Pure Nutra

Player

Amway

Dietary supplements - Vitamin and mineral supplements continue to hold a

majority share of the market, followed by increase in Dietetics &

Chywanaprash

Source - Frost & Sullivan , Global Nutraceuticals Industry: Investing in Healthy Living 2010

2010 2015 Pharmceuticals

companies dominated

segments

GSKCH, Emami, Ranbaxy,

Elder, Apex, Zydus

MARKET DRIVERS & RESTRAINTS, (INDIA), 2010-15

MAJOR INDIAN NUTRACEUTICAL

PLAYERS

Major Public Companies

• Dabur India Ltd.

• Dr. Reddy's Laboratories Ltd.

• Lupin Ltd.

• Piramal Healthcare Ltd.

• Ranbaxy Laboratories Ltd.

• Wockhardt Ltd.

• Abbott India Ltd.

• GlaxoSmithKline Consumer Healthcare Ltd.

• Pfizer Ltd

Major Private

Companies • Avesthagen Ltd.

• Guardian Lifecare Pvt. Ltd.

• Reliance Wellness Ltd.

• The Himalaya Drug

Company

• USV Ltd.

• Amway India Enterprises

Pvt. Ltd.

• Herbalife International

India Pvt. Ltd.

NEW ENTRANTS IN INDIA

Company Expansion plan

Alkem

laboratories

INR 1 bn to create nutraceutical

manufacturing capacity

Plethico Acquired Natrol (US) USD 100

mn.and has portfolio of 700

nutraceutical products.

Divis Laboratories

New Nutraeutical company - Divis Nutraceuticals with new manufacturing plant of INR 350 mn

Mission Vivacare Mission VivaPrime with new manufacturing plant of INR 800 mn

Vitabiotics Plans to invest new manufacturing plant of INR 1.2 bn

Sanofi Aventis Acquired Universal Medicare in INR 4.5 bn

Neutralite Entered Indian market

Danone Acquired Wockhardt’s Nutrition business.

TRENDS IN INDIAN NUTRACEUTICALS MARKET

1. Natural Trend

• Introduction of Stevia, a natural sugar alternative and plant extract.

• Increasing demand for natural antioxidants both in foods and supplements.

• Popular orange drinks such as Fanta are facing increasing competition from variants filled with natural beta-carotene antioxidants from algae and vegetables in spite of these products being more expensive.

2. Cultural Customisation

India omega-3 a traditionally non-vegetarian product has been developed with

vegetarian variants obtained from algae and flaxseed oil.

For instance the probiotic industry in India has faced challenges

3. Innovative Delivery Formats • Flavour masking of omega-3 and soy products • Increasing technologies of microencapsulation, nanoseparation has allowed for new formats of delivery such as electrolyte delivering strips and vitamin enhanced chewing gum.

4. Condition Marketing • These sectors such as heart health, eye health, digestive health, joint

health and so on are gaining immense popularity with manufacturers positioning

themselves to focus on certain health avenues specifically.

INDIAN REGULATORY & LEGAL BODIES FOR

NUTRACEUTICALS

HADSA

•National non profit association works in interest of Nutraceutical Industry and consumer

NIN

• Works under ICMR

• Monitors diet & nutrition situation in India

• Run various nutrition research works in India & plan & implement nutrition programme

FSSAI

2006

FDTRC

• To evaluate drug food

interaction

• To identify & evaluate

natural ingredients for

chronic diseases

NNMB

• Dietary intakes &

nutritional status of each

state of India.

• Evaluate the on-going

nutritional programmes

By : SHIVANI CHAUHAN