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Indian Media & Entertainment Industry Today, Tomorrow & Beyond . . .

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Page 1: Indian Media

Indian Media amp Entertainment Industry

Today Tomorrow amp Beyond

Media amp Entertainment Health Report

KEY HIGHLIGHTS FROM THE ENTERTAINMENT INDUSTRY REPORT 2008

KEY FIGURES

Size in 2007 (Rs Billion)

Projected size 2012 (Rs Billion)

CAGR 2008-2012 Growth in 2008 over 2007

Growth in last 4 years from 2004-07

Overall 513 1157 18 17 19

Television 226 600 22 18 21Filmed Entertainment 96 176 13 14 17

Print Media 149 281 14 16 15

Radio 62 18 24 24 37

Music 73 8 2 1 3Animation Gaming amp VFX 13 40 25 24 -Out-of-home advertising 125 24 14 25 14Online advertising 27 11 32 69 65

3Source PWC Entertainment Industry Report-2008 PWC-Entertainment-2008

Source MAIT

202032804720514930

678565471354241159PC Homes

4441394533

67538122613807505DTH Homes

91050111110901360

93853772696627565Cable Homes

89501010111050

15841466133912181107998TV Homes

201020092008200720062005(Millions)

Industry Indicators

Marriage Of The Yearhellip

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 2: Indian Media

Media amp Entertainment Health Report

KEY HIGHLIGHTS FROM THE ENTERTAINMENT INDUSTRY REPORT 2008

KEY FIGURES

Size in 2007 (Rs Billion)

Projected size 2012 (Rs Billion)

CAGR 2008-2012 Growth in 2008 over 2007

Growth in last 4 years from 2004-07

Overall 513 1157 18 17 19

Television 226 600 22 18 21Filmed Entertainment 96 176 13 14 17

Print Media 149 281 14 16 15

Radio 62 18 24 24 37

Music 73 8 2 1 3Animation Gaming amp VFX 13 40 25 24 -Out-of-home advertising 125 24 14 25 14Online advertising 27 11 32 69 65

3Source PWC Entertainment Industry Report-2008 PWC-Entertainment-2008

Source MAIT

202032804720514930

678565471354241159PC Homes

4441394533

67538122613807505DTH Homes

91050111110901360

93853772696627565Cable Homes

89501010111050

15841466133912181107998TV Homes

201020092008200720062005(Millions)

Industry Indicators

Marriage Of The Yearhellip

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 3: Indian Media

KEY HIGHLIGHTS FROM THE ENTERTAINMENT INDUSTRY REPORT 2008

KEY FIGURES

Size in 2007 (Rs Billion)

Projected size 2012 (Rs Billion)

CAGR 2008-2012 Growth in 2008 over 2007

Growth in last 4 years from 2004-07

Overall 513 1157 18 17 19

Television 226 600 22 18 21Filmed Entertainment 96 176 13 14 17

Print Media 149 281 14 16 15

Radio 62 18 24 24 37

Music 73 8 2 1 3Animation Gaming amp VFX 13 40 25 24 -Out-of-home advertising 125 24 14 25 14Online advertising 27 11 32 69 65

3Source PWC Entertainment Industry Report-2008 PWC-Entertainment-2008

Source MAIT

202032804720514930

678565471354241159PC Homes

4441394533

67538122613807505DTH Homes

91050111110901360

93853772696627565Cable Homes

89501010111050

15841466133912181107998TV Homes

201020092008200720062005(Millions)

Industry Indicators

Marriage Of The Yearhellip

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 4: Indian Media

Source MAIT

202032804720514930

678565471354241159PC Homes

4441394533

67538122613807505DTH Homes

91050111110901360

93853772696627565Cable Homes

89501010111050

15841466133912181107998TV Homes

201020092008200720062005(Millions)

Industry Indicators

Marriage Of The Yearhellip

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 5: Indian Media

Marriage Of The Yearhellip

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 6: Indian Media

Maximize Revenue Streams

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 7: Indian Media

VIDEO The Ticket to higher revenues

7

bull Due to the recent advances in DSL and video compression technologies video service can provide these telephone companies with new opportunities that can ndash bull Add significant new revenue streams by leveraging the

existing investment in broadband infrastructurendash bull Introduce premium services that will significantly increase

the ARPUndash bull Counter or preempt the competitive threat from cable

companies introducing cable data and cable telephony

services

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 8: Indian Media

Terrestrial

Satellite

Broadband IPTV

Cable

EstablishedBusiness

EmergingBusinessGlobally

Ne

two

rk A

cce

ss

Mo

de

s

FTTxFTTxWI-MAXWI-MAX

ADSLADSL

UMTSUMTS

DVB-HDVB-H ModelsRe-

viewed

CMTSCMTS

DTHDTHOONNEE--WWAAYY

TTWWOO--WWAAYY

Fixed Point Chart To Flexible Program ChoiceFixed Point Chart To Flexible Program Choice

FPC to FPCFPC to FPC

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 9: Indian Media

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

Happening Trends

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 10: Indian Media

Seamless Experience

Voice amp video conferencing

Home-net automation

Media CentreIP-enabled

STBModemGate-way unit

PDABluetooth andWi-Fi Phones

Game Console

Video walkmanWeb Tablet

Laptop

Users want their devices to work togetherand share all digital contents at home now

Printer

TV monitor

Internet Music amp Internet Music amp video everywherevideo everywhere

VoD amp streaming VoD amp streaming download storagedownload storage

Media PC

Audio

Interoperability challenge include notably - Consumer Access-issues

- Home Gateway-controlling

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 11: Indian Media

Stay in Touch Alwayshellipamp remain productive

Home OfficeOut Of Home

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 12: Indian Media

Evolving Screens of Life

Towards a converged world

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 13: Indian Media

Incr

ea

se u

sag

e

Broadband goes Mobile

Increase users

Coverage

Capacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TVMusic

Mobile Content

WebVAS

Mobile Migration

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 14: Indian Media

Services Unlimited

bull Internet services PC-based high speed Internet services

bull User generated content As in You-tube

bull Email and web access Also available on the TV

bull T-Commercevalue-added services Such as gaming

bull Interactive Adverts Impulsive Shopping while watching the TV bull Gambling (if legal) Horse Racing

bull Closed User Group Entertainment Karaoke bull Financial Services Stock Trading amp Portfolio Management

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 15: Indian Media

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing on TV PC amp Mobile screen

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 16: Indian Media

Digital Video Signage

Interactive high resolution displayndash Reception Counterndash Passagestunnelsndash Stations Airportsndash Multiplexes Malls

ndash Hospitality outletsndash Digital Hoardingsndash Highway Outdoor

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 17: Indian Media

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send Information search and browse Internet and specialized applications like ticket booking horoscope stock updates using all normal telephone mobile without need of any Computer Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 18: Indian Media

Real time Mobile video value added services bouquet

while the train is in motion utilizing stratified imaging

Target Screen Seat-back

Specific customer needs for passengers corporate

government and other affiliate groups for messaging

Railways Entertainment System

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 19: Indian Media

Content Repurposing unit

Services Envisaged for ndash

2 Meta-data tagging

3 Digital SFX edits

4 Animation Cycles

5 Customized promos

6 Timed Sequences

7 Digital Archiving

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 20: Indian Media

20

ESSENCE OF ON-DEMAND SERVICE IS THE

FACTOR OF DIGITAL EMPOWERMENT WHICH

GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME COST AND CHOICE ASPECTS TIME COST AND CHOICE ASPECTS

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT

AS CURRENTLY AVAILABLE IN INDIA

Customer Benefits

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 21: Indian Media

Critical IPR Issues

bull In the converged environment there is bound to be overlap of IPR

bull Complicated copyright and IPR related issues pertaining to new emerging platforms

bull Ownership and IPR issues of User Generated Content

bull IPR and copyright Act needs to scope Value Added Services

bull The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 22: Indian Media

Industry Expectations

REGULATION SHOULD FACILLITATE

bull TECHNOLOGY AGNOSTIC APPROACH

bull ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

bull SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

bull EASY TO COMPLY COPYRIGHT NORMS

bull LEVEL PLAYING GROUND

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 23: Indian Media

To Make Convergence A Realityhellip

1 Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform

2 India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Actrdquo USA3 Enforcement norms for IPR and Copyright need

to be in place

4 Proactive action by the Government is the need of the Hour

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 24: Indian Media

ldquoThere is an opportunity in distress for the Indian MampE industryrdquo

24

The Global Meltdown

Right now there will be two fundamental questions behind every interview

bull How will the global financial crisis affect direct content funding helliphellip

bull What will the slowdown in advertising from the resultant global recession

mean for those who commission the contenthelliphelliphellip

THE EampM INDUSTRY CANNOT ESCAPE THE SLOWDOWN

A 10-11 growth is still envisaged which is still an immense space for expansion in the days to come

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 25: Indian Media

1 mdash Figure Forecast of Global IPTV Subscribers

Source Gartner

2 mdash Figure Forecast of Global IPTV Service Revenues

Source Gartner

bull The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 928 million in 2012 a compound annual growth rate of 31

bull Global revenues from IPTV services are expected to rise from USD 72 billion in 2008 to USD 316 billion in 2012 representing a compound annual growth rate of

345 per cent

bull Indias market for mobile TV services is set to touch $360 million in 2008 In the first year of operation mobile TV could reach a penetration level of 5 to 6 percent

of the total mobile subscriber base in India

bull Total DTH subscriber base crossing 8 mn DTH likely to capture 246 of the total pay-TV subscriber base by 2012 while 111 of subscribers will be covered

by cable-CAS Overall growth of cable subscribers including cable-CAS and cable-non CAS during the forecasted period is slated to be a mere 051 CAGR

Tomorrow Never Dieshelliphellip

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 26: Indian Media

Thank You

Sujata Dev- CEO amp MD Time Broadband

- Chairperson ASSOCHAM

Committee on Media amp Entertainment

- Founder amp Vice President IPTV Forum

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27
Page 27: Indian Media

Entertainment tends to do well in good times and does better in difficult times

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • VIDEO The Ticket to higher revenues
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Multipoint Video Conference
  • Digital Video Signage
  • Slide 17
  • Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen Seat-back Specific customer needs for passengers corporate government and other affiliate groups for messaging
  • Content Repurposing unit
  • Slide 20
  • Critical IPR Issues
  • Industry Expectations
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
  • Slide 27