indian management thoughts and practices- ppt on ekta kapoor

8/20/2019 Indian Management Thoughts and Practices- Ppt on Ekta Kapoor

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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1

INDIAN

MANAGEMENT

THOUGHTS AND

PRACTICESProf.Mr Nhawkar


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e |

NAME

ROLL NO.

Neha G!"#a 1$

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S(eha* Da*+' ,1

Roh'(' Re-- ,

STD:- T/. 0MS – TH

SEM

DIV:- 0

DATE:-

SUBJECT:- I.M.T.P

GROUP NO.:-

Acknowledgeen!


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2e #ake a( o""or#!('# #o e3"re44 o!r 4'(5ere

gra#'#!-e #o ea5h a(- e+er "er4o( who ga+e #he'r he*" a(-

g!'-a(5e for "re"ar'(g #h'4 "ro6e5#.

I a7 #ha(kf!* #o Prof Mr4. Nhawkar for g'+'(g !4 #he

o""or#!('# #o -o #h'4 "ro6e5# o( E"TA "APOOR.

8a4#* we wo!*- *'ke #o #ha(k a** #he "eo"*e who

-'re5#* or '(-'re5#*9 k(ow'(g* or !(k(ow'(g* 4!""or#e- !4

for #h'4 "ro6e5#. A*4o we owe o!r 4!55e44 a(- a5h'e+e7e(# #o

o!r "are(#4 a(- fr'e(-4.

VID#A PRASARA" MANDAL$S


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | :

". G. JOS%I COLLEGE O& ARTS'

N. G. BEDE"AR COLLEGE O& COMMERCE

(

MANAGEMENT STUDIES.

CREEK 8AND9 CHENDANI 0UNDER ROAD9

THANE ;2< – :$$$)

DECLARATION

2e #he 4#!-e(#4 of ". G.

Jo)*+ ,nd

N. G. Bedek, College' T.#. BMS VI!* )ee)!e/ 9 here=

-e5*are #ha# we ha+e 5o7"*e#e- #h'4 "ro6e5# o( E"TA "APOOR

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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | >

INTRODUCTION

A large number of women around the world have set up and managed their own

businesses. It was not easy for these women to succeed in business. They had to

face a lot of difficulties and overcome a number of barriers to become

successful in their ventures. They had to deal with discrimination and withstand

the skepticism of society, and also put in more effort than men to prove their

credibility to others.

The entrepreneurial style adopted by women was different from that of men.

Studies have revealed that women focus more on intuition and relationships for

running businesses, while men emphasize logic and efficiency. The ability that

women have to look beyond the obvious and identify hidden opportunitiessometimes helped them gain an edge over men.

Also Indian entrepreneurs are making waves all across the world. Indian

business firms are making acquisitions abroad and spreading their tentacles in

various corners of the world. Indian ntrepreneurs have proved all doomsday

prophecies wrong and on the contrary have flourished under globalization. !ere

is a brief profile of famous Indian entrepreneur " kta #apoor.


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Ekta Kapoor - The Queen of Indian Soaps

Bon: %!(e )9 1?)>

B+!*5l,ce: M!7=a'

The -'+a of #he 47a** 45ree( who ha4 "ro+e- #ha# 4k '4

(o# #he *'7'#9 a wo7a( of 4!=4#a(5e who '4 of#e( 4a'- #o

=e @!** of Ba+or4@kta $ #apoor, born on the %th $une, &'%(, is the creative head of )ala*i

Telefilms. kta #apoor is the daughter of $eetendra, the legendary Indian actor

and Shobha #apoor. The actor Tusshar #apoor is her brother. kta kapoor is the

former student of )ombay Scottish School and +ithibai ollege.

!er family wanted her to enroll in an +)A program but she was not interested

in a theoretical education and had no clue about what she wanted to do in her

life.

-I was fat, lazy and absolutely aimless in life. I had no direction or focus. I didnot believe in ecellence or hard work/ she said. !er only interest was watching

television, which she did whenever she could. She says she feels guilty about

disappointing her parents, but was not able to do much to rectify the situation.

0n completing her higher secondary education, she *oined 1A2 productions, an

advertising agency, and worked as an assistant model coordinator for a short

time in an attempt to do something worthwhile. The turning point in kta3s life

came in the early &''43s 5she was about &' year old then6, when #etan

Sommaya 5a non7resident Indian6 requested her father to produce sometelevision software, for a channel he was starting8


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | )

T*e Jo6ne78

kta #apoor started her career at an early age of seventeen. In the beginning she

tried her luck attending the shoots of #ailash Surendranath, the ad and feature

filmmaker 7 but failed.

Then with the advice and financial help of her father kta started off with her

own business of T97serial production by the name of )ala*i reations. She

made si pilots and three episodes but to her bad luck all of them were re*ected.After great hard work she became successful in creating the serial !um

:aanch .ver since she has been working industriously acquiring the skills

required to succeed

kta #apoor has produced and co7produced many soap operas, television series

and films. !er most popular television endeavor has been #yunki Saas )hi

#abhi )ahu Thi, which started airing on STA2 :lus in the year ;444. She has

produced more than eight television soaps for STA2 :lus.

0ne of the most noticeable things about her creations is that all her soaps beginwith the letter -#- as she is superstitious that it brings her good luck.

Some of her other famous soaps aired on star plus are<

• #ahaani =har =har #ii

• #aram Apnaa Apnaa

• #asamh Se


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | ,

• #asautii >indagii #ay

Ekta Kapoor’s journey from a 16 year old grl to a young

entrepreneur runnng an empre today

1rom a relaed &? year old girl to a young entrepreneur running a kingdom

today, kta #apoor has come a long way. The *ourney wasn3t effortless and

her talent to go all out and attain her dreams has made it promising.

At &?, kta #apoor was like any other teenager looking to go in front a

freezing out life. )ut soon things changed. kta #apoor got serious about

her *ob and slowly and steadily set out to achieve her dreams. kta #apoor

dreamt big, but she dreamt the achievable. And she is at present ruling an

empire. kta has had her share of ups and downs, but at the end of it all

what mattered was her grit to fulfill her ambitions.


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The making of entrepreneur8

From the desk of Ekta Kapoor...

T!ose early days "ere no #ake"alk$$$

I wasn3t much of dreamer initially. I started dreaming only

when my work started happening. @hen I was &?, all I thought about was

eating good food, basically *ust relaing. I was like other youngsters who arelooking to make around ;4,444 a month, so that I could have a happy fun

disco7pubbing lifestyle. @hen I was & we planned our venture. +y dad said

this is a big opportunity to put a lot of money in this company. That was in

&''B that we set up )ala*i Telefilms. The company was losing money

because I had made some pilots and they didn3t go on air. +y pilots were ok,

not really amazing. +y first si pilots were not approved. +oney got

blocked. +y dad3s career at the time was not peakingC they were his last few

acting years. +oney was important to us and here I was losing more money.I kept telling myself D@hat have I doneE I3m not good for this. I3m not good

for anything in life3.

First breakthrough… I decided I had to do something. +y mind used to constantly

think of ideas. I used to think I3ll tell it this way, I3ll tell it that way.

Sometimes I3d come up with concepts, sometimes with stories. I knew we

had lost a lot of money. I had to do something and win back our money. Sothat was the time I had my first dream. I *ust wanted to get back ?4 lakhs that

had gone down and wanted to make a hit T9 show. I always dreamt in

installments. I never dreamt at that time that I would start a big company. I

never even could dream of that. It was *ust too far. As I said I had so many

ideas in my mind, every week I had a new idea. I had only two lakhs left.

That3s when we made !um :aanch. Two channels vied for it and eventually

it came on one of them. !um :aanch was smooth sailing. )y the eighth or

ninth episode it was a hitF Then three months later when +ano Ga Ha +anowas aired even that was a big hit.


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1$

Dreams give you hope and if hope is alive everything is alive… !owever, again my career slowed down for a long time.

That3s when I was hoping another show of mine would be on air. +y friend

Savree, now wife of Sameer Hair, met me. She told me her channel had big

plans. She said if you can manage to make your show #yunki Saas )hi

#abhi )ahu Thi popular and match its T2:s to your show #oshish k

Aasha, Sameer will show you the stars. I remember I was walking up

Tirupati and praying to =od that #yunki... becomes a hit. 0f course the

thought of its T2:s matching #oshish seemed impossible. )ut I was hoping.

I was dreaming. I looked up to the skies and kept telling =od D:lease please

=od if this show gets high T2:s I3ll get a lot of work3. It happenedF

#yunki... became a big hit. reams give you hope and if hope is alive,

everything is alive. In ;444, I had this dream that we should have a foreign

investor investing in the company. If that happened I knew I3d be able to

make % to shows at one time. @hen later we got foreign investors I was

ecstatic. +y dream had come trueF

Support unlimited…

All this has been possible because of the support that I

got. +y mum, who took over with me when things were going bad in the

company. +y dad who gave us the initial investment and was the face of the

company... mum and I at that time didn3t look like people who could do the

businessF +y brother Tusshar has been a constant support to me. Also,

#ishen :remnarayan, my dad3s friend, who at a time when I was not getting

a chance to make any inroads in the industry gave me a lot of help. Adhikari brothers who actually shot, after being producers themselves, for me because

they are my dad3s friends. They actually directed an episode of +ano Ga Ha

+ano for me which could be aired. That time there was this kind of

camaraderie in the industry among producers. I credit my friends, my family

and of course my team. There are four others I3d like to mention. Subhash

=oel who gave me my first big break. And eventually #unal asgupta,

Sameer Hair and Shaila*a #e*riwal.


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Future Dreams… +y dreams have always been work7related. They have

always been achievable. I wouldn3t cry if they didn3t happen. )ut I believe in

striving hard to achieve them. 0nce I have a set of dreams before me, I don3t

look beyond them. I try to reach these dreams, make them reality and then

move on to the net set of dreams. As far as my future plans go, currently we

are making software in Indonesia and ubai, but I want them to become as

big as our +umbai office. @e are starting a South channel soon. I want us to

become big in events and reality T9. This is one set of dreams. The net setwhich, of course, I3ll take up after these, is international presence of Indian

television, have Jatin American tie7ups, make !ollywood films. I dream of

making a company which is creatively independent with the best creative

talent in the country all housed under one banner 5smiles6.

!oping "ith inse#urities…

I believe that anything that goes up has to come down. )ut I always remember

what my dad said< DThis too shall pass3. =ood, bad, ugly...everything will pass.

Although these are strong logics when things happen to you they do affect you.

)ut life is after all a lot of eperiences put into one. Any kind of shakeup is an

eperience that you will cherish all your life. As far as insecurity goes, I am

quite insecure as a person. +y insecurity fuels a sense of determination, a sense

of passion and that passion is what takes you forward. I try to work on my

insecurities and make it work for me. The base is insecurity


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M,k+ng , M,k kta introduced Indian television audiences to daily serials at a time when

weekly episodes were the order of the day. @hen kta first made a foray into

television software development, most of the serials were telecast on a weekly

basis...

En!e5ene6+,l S!7lekta was a completely hands7on manager. She was closely involved with every

aspect of her serials, be it the script, cast, sets, the dress and make7up of the

characters, or the marketing of serials. As the creative head at )TJ, she

provided all the story ideas.

She did not actually write the scripts of the serials but supervised a team ofassociate creative directors and eecutive producers, who wrote them.


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She personally auditioned the actors who played the various parts in the serials,

as she believed she had a knack for choosing the right faces for the right parts...

T*e &l,k kta has had to face a lot of flak for her serials as well as her attitude. 0n the

human resources front, kta was totally unpredictable. She acquired the image

of an ogre and most of her subordinates were reluctant to approach her cabin...

9*,! M,ke) Ek!, Cl+ckAccording to some analysts, kta was successful because she was present in the

right place at the right time and was able to identify a niche market and cater toit successfully...

C,n S6cce)) ;e )6)!,+ned)TJ achieved a lot within a short period of time. )ut analysts wondered

whether this success could be sustained...


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1:

Ac*+eee T9,

K Sony ntertainment Television 5ST6,

B oordarshan and +etro T9,( as well as regional channels like =emini, Sun, 9i*aya T9, Ldaya T9, etc.

)TJ grew rapidly since &''B, when it first began operations. 1rom a modest

beginning of .( programming hours per week in ;444, )TJ achieved about K(

programming hours per week across all channels in ;44;.

+ost of the achievements of )TJ could be traced back to kta, the creative

director at )TJ. In ;44&, kta was selected by the onfederation of Indian

Industries, 5II6 to head the committee on entertainment. She also received anumber of awards over the years. Some of the awards are<

"Ernst and Young Entrepreneur of the Year" (in 2001), "Corporate Excellence"

from Bharat Petroleum (in 2002), "a!i #andhi $%ard" (in 2002)& 'n 2001,

$sia %ee magaine included her in the list of "$sia*s +0 most Po%erful

Communicators&"

In the short span of her career this young entrepreneur of India has achieved

many wards and civic honors. She was chosen to lead the onfederation of

Indian IndustriesM 5II6 entertainment committee. In the last two years she has

also bagged the Indian Telly Awards.

The other a"ards she re#eived are$

N The Society Achiever AwardN The )est ntrepreneur of the Gear ;44&


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1>

N The ?th Indian Telly Awards ;44?

"Ekta is a superb story teller and has eshed out

very real characters in very real situations. Herstories have universal appeal."

- S,ee N,+' E=ec6!+


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Ek!, ",5oo )*+ne) on wold 5l,!>o???

Ekta Kapoor %ueen of Tele&son'

kta #apoor was invited to the worldMs most influential gathering of

entrepreneurs and business leaders for the International ntrepreneurs 1orum

and hibition 5I16 held in ubai +ay ;44(. The unrivalled line7up of global

businessmen and women included billionaire property tycoon onald Trump,

)ody shop initiator ame Anita 2oddick, colourful biotech ntrepreneur Sir

hris vans, Senator $ohn dwards and ebbie 1ields.

kta #apoor was given the honour of addressing the power achievers at the

MGoung SuperstarM section of the conference. kta spoke at length about the

evolution, the roadblocks, the challenges, her thoughts on entrepreneurship and

the future plan and vision for )ala*i Telefilms. At the end of it she received a

thunderous applause for being the youngest most successful entrepreneur of the

multimillion7dollar corporation.


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1)

Ek#a Ka"oor – a re+o*!#'o( o( 47a** 45ree(

K4 year old kta #apoor is one of the most dynamic young

achievers in the country today. Today she stands like a colossus in the television

entertainment segment and within a very short span, her production house )ala*i

Telefilms has shot up to a monolithic status.

In a way she has redefined the concept of television entertainment with a

barrage of women7centric soap operas which have truckloads of emotional

quotients and at the same time subtly reflect the rising assertiveness of Indianwomen. Hothing surprising, millions of women in India remain glued to her

serials during the prime time notwithstanding the fact that many critics call kta

#apoor as Oqueen of small serials./ since her serials register high T2:s. It has

been primarily because of her popular serials that STA2 T9 has grabbed the

numero uno slot in the entertainment segment.

=oing by the conventional wisdom, kta #apoor should ideally have aspired to

become an actor since her father $eetendra was a ma*or star in decade of %43s

and 43s. )ut kta chose to chart a different territory envisaging immenseopportunities in the television. 2est as they say is history. Showing

entrepreneurial finesses of highest degree, kta #apoor built )ala*i films almost

in a brick by brick fashion. She is believed to be a deft pulse reader of women

psyche and she has used this epertise to the hilt in conceiving her productions.

Achieving phenomenal success at a young age, kta #apoor is also known for

her penchant to promote young talents especially from her own gender. +ost of

the creative directors working in her company are women in the age bracket of

;47K4. ommenting on this aspect of her operations, kta #apoor recently said


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1,

in an interview, O+en in our office are treated like the men in our serials. They

are mere props./

A deeply religious person, she is often spotted with a red vertical resplendent

across her forehead. She is often viewed as a superstitious person for her

penchant for the alphabet D#3. The titles of most of her serials begin with this

alphabet Ok/ like #yunki Saas )hi #abhi )ahu Thi, #ahani =har =har #i,

#asauti >indagi #ay, etc. She is reported to have developed a fetish for this

alphabet after an astrologer advised her. ritics may say what they want but this

has done wonders for kta #apoor and also for Indian television industry.

After ruling the small screen for more than five years, kta #apoor has now

also diversified into film making.


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | 1?

B,l,@+ Telel) l,6nc*e) %oon6.co

)ala*i Telefilms has launched !oonur.com, an online talent search andshowcase platform that enables aspiring actors, singers, dancers, scriptwriters,

choreographers, directors, models to showcase their talent 5!oonur in !indi6 to

casting directors and movie or T9 production houses. )esides profiles and

audition information search, !oonur.com also provides business listings which

allow T9 and film production businesses to list themselves.

OAs a large media production house across films, T9 and now new media, we

realize that there is a huge gap between the supply and demand for talentedindividuals. @e have lots of young talented people across the country but it is

difficult and also very epensive for them to reach the media hubs of +umbai

and elhi to get the right eposure and showcase their talent. At !oonur.com

we provide them a platform to showcase their talent 77 portfolio pictures, videos

and audio,/ Lday Sodhi, 0, new media, )ala*i Telefilms, has told

AlooTechie.

According to Lday Sodhi, the T9 and film production houses, mediacompanies, advertising, radio and fashion industries are looking for new talent

all the time and will be able to benefit from this online platform to select and

shortlist talent. Sodhi further said that the company plans to partner with media

schools, professional portfolio creators and studios across India to help talented

people showcase their talent online. )ala*i Telefilms plans to monetise

!oonur.com through advertisements.

http://www.balajitelefilms.com/http://www.hoonur.com/http://www.hoonur.com/http://www.balajitelefilms.com/


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INDIAN MGT THOUGHTS & PRACTICES – EKTA KAPOOR P a g e | $

)ibliography

www.'*o+e'(-'a.5o7'(-'a(heroe4ek!,k,5oo.h#7*

www.'(.7o+'e4.ahoo.5o7...Ek!,",5oo;+og,5*7:$1.h#7*

www.7o+'ee(.5o75e*e=r'#ek!,k,5oo

www. kapoorekta.com
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