indian automotive component industry “engine of growth driving … mahindra & mahindra...
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Indian Automotive Component Industry
“Engine of Growth Driving the Indian Manufacturing Sector
Indian Economy & Automotive Industry: In the Fast Lane!
India: A Growing & Stable Economy
1. A Stable, Market Based & Growth Oriented Economy
1. A Growing Automobile Industry
2. A Vibrant and Competitive Auto-Component Industry
A Stable, Market Oriented Economy
2.217.0
54.1
107.0136 142
73.2
020406080
100120140160
1990-91
1995-96
2001-02
2002-03
2003-04
2004-05
2005-06
Foreign exchange reserves ($ billion)
Foreign Exchange Reserves
5.83.8
8.57.5 8.1
10
4.37.2
3.44.7
6.55.53.6
0.02.04.06.08.0
10.012.0
2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2007
Real GDP Growth Inflation
Exchange Rate is Market Driven
47.6948.4
45.9544.93
44.25
4243444546474849
2001-02 2002-03 2003-04 2004-05 2005-06Exchange Rate
3530
2520
15 12.5
0
10
20
30
40
2001 2002 2003 2004 2005 2006
Customs Tariff on Auto Components
(in %)
Continued Import Tariff Reduction
+
+
Real GDP and Inflation Growth(%)
Steady Reform Process
•Manufacturing & Imports free from Licensing & Approvals
•100% Foreign Direct Investment allowed in Auto Sector
•No Local Content Regulation in Auto Industry
•Foreign Exchange Convertible on Capital Account (under consideration)
Country Economic Political CBU Output Veh. Ownership/ Regulation Competitive Composite Regional LT Risk LT Risk Gr. Penetration Potential Enviorment Score Rank
India 4 8 9 10 8 3 42 =1Thailand 5 6 8 6 8 6 39 3Indonesia 4 3 3 9 7 7 33 =5South Korea 9 7 1 2 8 6 33 5Pakistan 1 2 8 9 6 7 33 =5China 8 2 5 9 6 2 32 =9Malaysia 7 3 7 4 6 5 32 =9Vietnam 1 1 1 9 6 8 26 =13
Asia/Pacific Business Environment Ranking
LT Economic Risk: Based on BMI Country Risk Service Long Term Economic risk rating, LT Political Risk: Based on BMICountry Risk Service Long Term political risk rating. CBU Output growth: Based on BMI forecast for 2004-2007 CBU production. Vehicle Ownership/Penetration Potential: Based on saturation of market. Regulation : Based on BMIBusiness Environment Rankings, Foreign Direct investment and industry regulations. Competitive Environment: Based on level of existing market competition. Composite Score: Unsighted total of Preceding six scores. Regional Rank: Highest composite score= most attractive auto sector environment within the Asia/Pacific region; Lowest composite score= least attractive. Source : BMI Research
The Future Automotive Growth Potential is Huge!
7
Has the potential to become one of the top 5 Automotive Economies by 2025 …..
USD billions
9,000
12,000
15,000
18,000
21,000
0
1,000
2,000
3,000
4,000
5,000
6,000
2003 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025
US
Japan
China
Germany India @ 8%
Italy
S Korea
UKIndia @ 6%
Real GDP *
MexicoFrance
Canada
India’s Ranking In World Motor Vehicle Production
Rank Countries Production Gr Rate(%)1 Japan 769,953 02 China 541,813 113 USA 357,834 394 India 202,435 325 Germany 193,774 196 Brazil 106,962 357 Spain 71,992 158 Indonesia 70,000 239 Mexico 64,329 28
10 Netherlands 58,442 1511 Russia 57,715 1512 France 50,143 15
World Total 2,691,887 14.6
Production of Heavy Trucks in Top 12 Countries in 2004(in Unit)
Rank Countries Production Gr Rate(%)1 Japan 8,720,385 32 Germany 5,192,101 13 USA 4,229,625 -64 France 3,227,416 05 Korea 3,122,600 136 Spain 2,399,374 07 China 2,316,262 158 Brail 1,756,166 179 UK 1,646,881 -1
10 Canada 1,335,464 011 India 1,178,354 3012 Russia 1,109,958 10
World Total 44,099,632 5.1
Production of Passenger Cars in Top 12 Countries in 2004 (in Unit)
Passenger Vehicle Production (Qty in ‘000 Nos.)
348
407 401 390 574513
564
608842
1028
1113
67 134 134 113 123 127 105 114 146 182 196
1309
415541 535 503
697640 669 722
988
1210
0
500
1,000
1,500
2,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Pass Cars MUV 's Pass Veh
1995-2000 CAGR
Pass Cars = 8%MUV’s = 14%Overall=9%
2009 2014
1575
207
2654
2772000-2005 CAGR
Pass Cars = 17%MUV’s = 9%Overall=15%
PROJECTED CAGR2005-2014
Pass Cars = 10%MUV’s = 4%Overall=9%
1782
2931
Source: McKinsey Report
LCVs, M & HCVs Production (Qty in ‘000 Nos.)
95
64
121
81
166
109
211
139
219
172
0
50
100
150
200
250
2001-02 2002-03 2003-04 2004-05 2005-06
M&HCVs LCVs
150
202
275
350 391
1995-2000 CAGRM & HCVs = 23%LCV’s = 28%Overall=27%
7.6
5.1 5.64.33.83.83.43.13.02.7
6.5
-2.04.06.08.0
10.012.014.016.018.020.022.024.0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 Wheeler Production(in million Nos.)
CAGR1995-20007%
2009 2014
13.6
??
PROJECTED CAGR 2005-201416%
CAGR2000-200515%
98127150147
178
715
614
444333
290204
190
142122115 231 2 13 2455 4 4 5
-10
30
70
110
150
190
230
270
310
350
390
430
470
510
550
590
630
670
710
750
790
2001-02 2002-03 2003-04 2004-05 2005-06
Mini
Compact
Mid-size
Executive
Premium
Increasing Affordability is Driving Passenger Car Demand Rapidly Up the Price Ladder
(Qty in ‘000 Nos.)
Euro < 5,000
Euro 5000-8000
Euro 8,000-13,000
Euro 13,000-22,000
Euro 22,000 +
Upto 3400 mm
3401 – 4000mm
4001 – 4500 mm
4501 – 4700 mm
4701 – 5000 mm
Vehicle Exports are Rising
2 Wheelers
Cars & MUVs
CVs
265
180
367
513
129
72
166176
1117 30
41
-
50
100
150
200
250
300
350
400
450
500
550
2002-03 2003-04 2004-05 2005-06
2 Wheelers
Cars & MUVs
CVs
(+36%)
(+6%)
(+40)(Qty in '000 Nos.)
(+38%)
(+29%)
(+69%)(+55%)
(+79%)
(+47%)
INDIAN AUTOMOBILE INDUSTRY PRODUCTION : 4 WHEELERSTOTAL PRODUCTION 1,720,897
2005-06 2005-06(April-March) (April-March)
(Nos.) (Nos.)JAPANIES OEM KOREAN OEMMaruti Udyog Ltd 572,097 Hyundai Motor India Ltd 260,440Toyota Kirloskar Motor Pvt Ltd 44,975Honda Siel Cars India Ltd 41,361 AMERICAN OEMSwaraj Mazda Ltd 11,946 General Motors India Pvt Ltd 30,687Total 670,379 Ford India Pvt Ltd 26,946
Total 57,633EUROPEN OEMSkodaAuto India Pvt Ltd 9,767 INDIAN OEMDaimler Chrysler India Pvt. Ltd 1,780 Tata Motors Ltd 449,878Volvo India Pvt Ltd 1,004 Mahindra & Mahindra Ltd 128,601Tatra Trucks India Ltd 125 Ashok Leyland Ltd 65,085Fiat India Pvt Ltd 671 Force Motors Ltd 35,728Total 13,347 Eicher Motors Ltd 24,348
Hindustan Motors Ltd 15,458Total 719,098
INDIAN AUTOMOBILE INDUSTRY PRODUCTION : 2 WHEELERS
2005-06(April-March)
(Nos)JAPANIES OEMHero Honda Motors Ltd 3,006,486Honda Motorcycle & Scooter India (Pvt) Ltd 603,436Yamaha Motor India Pvt Ltd 248,665Suzuki Motorcycle India Pvt Ltd 2,328Total 3,860,915
INDIAN OEMBajaj Auto Ltd 2,042,289TVS Motor Company Ltd 1,366,866LML Ltd 107,044Kinetic Engineering Ltd 82,392Majestic Auto Ltd 56,819Kinetic Motor Company Ltd 53,880Royal Enfield (Unit of Eicher Ltd) 30,596 Total 3,739,886
TOTAL PRODUCTION 7,600,801
India : A Leading Competitive Country in The Auto Component Sector
Automotive Investments are Regionally Well-Balanced
NORTH
EAST
WEST
SOUTH
MAN
The Auto-Component Industry isgraduating to world-class
CertificationNo. of companies
456 ISO 9000
248 TS 16949
136 QS-9000
129 ISO 14001
32 OHSAS 18001
9 Deming Prize winners
4 JIPM Award
1 Japan Quality Medal winner
Total ACMA Member Companies
498
Suppliers Embracing Modern Shop-Floor Practices
1. 5-S, 7-W2. Kaizen3. TQM4. TPM5. 6-Sigma6. Lean Manufacturing
Auto Component Industry is Successfully Managing High Growth
10+8.7
6.75.4
4.54.03.93.33.1
0.0
5.0
10.0
15.0
20.0
25.0
1997 1998 1999 2000 2001 2002 2003 2004 2005
CAGR1997-20009%
(in US $ bln)40.00
25.00
20.00
2009
18.7
40
2014
CAGR2000-200520%
PROJECTED CAGR 2005-201417%
Source : ACMA McKinsey Report
And Covers A Comprehensive Production Range
Electrical Parts9%
Equipments10%
Suspension & Braking Parts
12%
Engine Parts31%
Drive Transmission
& Steering Parts19%
Body & Chassis
12%
Others7%
Indian Suppliers Are Gearing Up for Exports
1.8
1.4
1.0
0.80.6
0.3 0.4 0.50.6
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
1997 1998 1999 2000 2001 2002 2003 2004 2005
25,0
20.0
7.0
PROJECTED CAGR 2005-201434%CAGR
1997-200026%
(in US$ billion)
2009
5.9
25.0
2014
20.0CAGR2000-200525%
America26%
Europe36%
Asia16%
Africa10%
Others0.5%
Oceania1.5%Middle East
10%
Indian Component Industry is Fast Emerging asAn Attractive OEM/Tier 1 Supplier
OEM/TIER 175% Aftermarket
25%
COMPOSITION OF EXPORTS -2006Aftermarket
65%OEM/TIER 135%
1990s 2006
Most Automotive MNCs have operations in IndiaA Few Global Suppliers
Engine Valves & Steering systems, braking systems & auto electricalcomponentsTRW
Automotive Seating & Interior componentsFaurecia
Product RangeSupplier
Aisin Seiki
Johnson Controls
Lear
Denso
Visteon
Bosch
Delphi
Door Latch, window regulator, door hinge, sheet locking components
Seating Systems & batteries
Electronic & auto electrical components
Auto electrical components, alternator starter, wiper motor, engine coolingfan, washer pump, ventilator, fuel pumps, injectors, engine ECU’s, speed control valves, radiators, air-conditioners, HVAC units and heaters
Air Conditioning systems, Engine cooling systems, exterior & interiorsystems (including instruments panel
Development Centre for Electronic Diesel Injection Systems, Spark Plugs& Diesel components
Steering Systems, Wiring Harness & Driveshafts, Catalytic Convertors, Canisters and a large Technology Centre
A Few Global Suppliers Present in IndiaCont…
Driveshaft assemblies, CV Joints, sintered bearings/parts, sinteredautomotive components, filters and metal powdersGKN
TyresContinental
Product RangeSupplier
Yazaki
ArvinMeritor
Thyssen Krupp
ZF
Dana
Siemens VDO
Valeo
Wiring Harness
Light Vehicle Systems & Commercial Vehicle Systems Groups
Automotive products
Integral Hydraulic power steering gears & mechnical steering gears, Steering Columns & shafts
Clutch, Piston Rings, Axle Housings
Automotive Dashboard instruments & accessories
Rear Combination Lamps
Indian Companies are …
Substantially increasing investments in production capacities
Establishing partnerships in India and abroad
Investing in or acquiring companies Overseas
Establishing green-field manufacturing footprintsoverseas.
Indian Companies Investing OverseasSome Examples
Tata Motors Daewoo Commercial vehicles Plant, Korea
Mahindra & Mahindra Jiangling Motor Company, ChinaSar Auto Products Ltd.
Bharat Forge Ltd Carl Dan Peddinghaus, Germany CDP Aluminiumtechnik Germany Federal Forge, USAImatra Kilsta AB, Sweden Scottish Stampings Ltd., Scotland
Motherson Sumi WOCO Group, GermanyG&S Kunststofftechnik
Amtek Auto GWK, UKNew Smith Jones Inc of USA.Zelter, Germany
UCAL Fuel Systems AMTEC Precision Products Inc, USA
Indian Companies Investing OverseasSome Examples
Sundram Fasteners Ltd Bleisthal Produktions Gmbh, Precision Forging unit of Dana Spicer (UK)Cramlington Forge, UKGreenfield Plant in Zhejiang, ChinaCDP GMBH
El Forge Ltd Shakespeare Forging, UK
TVS Logistics Services CJ Components, Ltd, UK
TVS Autolec Ltd RBI Autoparts SND BHD, Malaysia
Sona Koyo Fuji Autotech, France
Competitive Technical Expertise
Growing Capability of Indian Component Suppliers
1. Proficiency in Understanding Technical Drawings and wellconversant in all Global Automotive Standards : American, Japanese, Korean, European Standards etc.
2. Appropriate Automation leading to economic production costs
3. Flexibility in small-batch production.
4. Growing IT Capability for Design, Development & Simulation
World Class –Designed & Manufactured in India
Mahindra Scorpio TVS Scooty
Tata Indica
Bajaj Pulsar
Tata Indigo Tata ACE
Rhino
India – The next Big Automotive R&D Base
1. Global MNCs Shifting Automotive Design Centers into India.
2. An Excellent base for Prototyping, Testing, Validating and Productionizing of Auto-Components.
3. World renowned IT Skills with excellent Automotive Domain Knowledge.
Some Design & Research Centers in India
Cummins
Integrating with Global Technical Standards...
EmissionsEmissions
India has joined
WP-29 :1998 Agreement
For Global Harmonisation of Automotive Standards
SafetySafety
NoiseNoise
NATRIP Project Funded by Government of India
Global Consultants : IDIADA, Spain + AVL
Delhi Centre Testing + Homologation + Product/Process Validation
Chennai Center Pre-Competitive R&D and Homologation Testing
Pune Centers Product/Process Validation + Pre-Competitive R&D(ARAI + VRDE)
Indore Center 4100 acres Proving Ground
Rae Barelli Center for Tractors and Parts + Off-Road Vehicles
Silchar Hill Driving Institute
The Way Forward…
The Way Forward...
• Indian automotive players are now investing in ASEAN Region:-
•TVS Group investing in Indonesia to manufacture 2-wheelers.
•Bajaj Group investing in Indonesia to manufacture 2-wheelers
• Many Indian component manufacturers considering investing in ASEAN to cater to the growing auto industry in ASEAN.
The Way Forward...
• Japanese auto industry is seriously looking at India with renewed interest. This would result in :-
• Larger Japanese investments in India in automotive sector
• Substantial outsourcing of components from India to Japan.
• The FTA between India and ASEAN would offer many opportunities for direct trade and investments between India and ASEAN countries.
ACMA : A Gateway to India
ACMA & its Services
Interaction with Government/Agencies on:Exim, Fiscal, Industrial, Transport & other policies
Government Networking Services
Business Enhancement Services
International Business Development
Domestic Business Development
Technical Services through ACT (Technology Centre)
TechnologyBuilding CompetenciesStandardizationBenchmarking Services
Publications
Supplier’s GuideStatistical Analysis of the Component IndustryCountry ReportsNewsletters
ACMA’s website: Information Technology Services www.acmainfo.com
ACMA –“The Link to Indian Auto component Industry”
Initial Research &Shortlisting of Cos
Promote One to one Contact
Evaluation andNegotiation
ThruACMA &
ACMA Database
Thru ACMA Trade Fairs, Missions, Industry Visits &Customised Outsourcing
Summits
Directly bythe concerned
parties