india two wheelers dec 2011
TRANSCRIPT
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India Automobiles Two Wheelers
Strictly Private & ConfidentialDec 2011Allegro Capital Advisors Pvt Ltd
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Import ofParts
Drive chains,engine
components,transmissions etc.
AutoComponent
OriginalEquipment
Manufacturer(OEM)
Dealers*
2000+ dealers in
domestic market
Sub-Dealers/Touch
DomesticCustomers
Low penetration
at 7%. Lower inrural areas
Two Wheelers An Introduction
2Strictly Private & Confidential
Manufacturer
300+ players.castings, forgings,
tires etc.
Raw MaterialSuppliers
Sheet metal,aluminum etc
INR 55K Crturnover with
13.3Mn units inFY11
3 players account for 80% of market
share
Points
12000+ dealertouch points
Service
CentersKey revenue
generator fordealers
InternationalCustomers
Key markets - Africa, Latin
America and SouthEast Asia
Source: ACE, Allegro Calculations.
* Dealer numbers are for listed players.
Primary business modelis appointed dealer,though Subsidiary modelalso used
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Two Wheelers An Overview (1)
A
39%
BA
14%
9%
4%
7%
( )
5%
0%
5%
10%
15%
20%
25%
30%
0
5
10
15
20
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12 ( D)
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Indian Auto Sector had a volume growth of 13% CAGR overthe last 5 years - Driven by two wheelers which account for80% of the total volumes.
Two wheeler sales reached INR 55K Cr and volumes reached13.3 mn units clocking a CAGR of 15% and 13% respectivelyover 2006-2011. This works to an average realisation ~ Rs.42,000 or 1.2x the real per capita GDP of India.
Top 3 players account for 80% of the total market share.
Source: Bloomberg, McKinsey, Data Monitor Allegro Calculations.
27%
5%
0%
5%
10%
15%
20%
25%
30%
35%
0
10,000
20,000
30,000
40,000
50,000
60,000
2006 2007 2008 2009 2010 2011
( C ) ( )
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Two Wheelers An Overview (2)
A
17.0%15.4%
12.8%
8.7%7.5%
0.6%0%
5%
10%
15%
20%
25%
10%
5%
0%
5%
10%
15%
20%
25%
30%
0
2
46
8
10
12
14
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12( D)
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Domestic volume growth has been strong over the pastfive years growing at 11% CAGR.
Exports have been a significant contributor to overallvolumes with a growth of 27% CAGR over the last 5 years.
Year to date, the volume growth in two wheelers hassurpassed all other automobile segments.
5%2 3 & C
D ( ) % ( )
0%
5%
10%
15%20%
25%
30%
35%
40%
45%
0
0.2
0.4
0.60.8
1
1.2
1.4
1.6
1.8
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12( D)
E ( ) % ( )
Source: Bloomberg, Allegro Calculations.
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Two Wheelers Industry Analysis
High demand (+)Limited suppliers (+)Low product differentiation (-)Low dealer bargaining power (+)
BUYER POWER : MODERATE
SUPPLIER POWER : WEAK Cost of ownershi lowest for 2 wheeler +
THREAT OF SUBSTITUTES: WEAK 4
5
5Strictly Private & Confidential
,
castings/forgings (+)Contractual relationship (+)High localisation of finished product (+)
Oligopolistic nature of market (+)Low revenue diversification (-)Strong similarity of players (-)Large competitor size (+)
DEGREE OF R IVALRY: MODERATE-STRONGModerate fixed cost to enter ()Moderate gestation period ()High investment in a dealership network (+)High brand recognition of existing players (+)
THREAT OF NEW ENTRANTS: MODERATE-WEAK
Lack of efficient public transport system (+)Lack of cheap / beneficial alternative (+)
0
1
2
NOTE: (+) and () are represented in terms of the Sector on the whole.
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Buyer Power Moderate (1)
* *
31%
11%
7% 7% 6%4%
1%
0%
5%
10%
15%
20%
25%
30%
35%
C B
6Strictly Private & Confidential
In developed markets, two wheelers are seen as a luxury rather than anecessity. The reverse is true for developing/emerging economies.
India is one of the lowest penetrated markets for two wheelers evenamongst emerging economies.
According to OECD, as per capita income and penetration levelsincrease, there is a shift in consumer preference toward highend/premium motorcycles.
India is at an inflexion point where penetration is low and per capitaincome is rising. Although income distribution is skewed, the potentialdemand opportunity for two wheelers is large.
Source: MoRTH (2008)
Source: OECD (2008)
Source: Bloomberg, McKinsey, Allegro Calculations.
7% 7% 8% 7% 7%
9%
11%13%
15%
10.3%11.9%
13.2%11.5% 11.5%
14.2%
17.3%
20.3%
23.1%
2.8% 2.7% 2.8% 3.1% 3.2% 4.1%
5.5% 5.5% 6.3%
0%
5%
10%
15%
20%
25%
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12E F 13E
2
F
( )
*NOTE: Variations in calculation exist among agencies.
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Buyer Power Moderate (2)
900
1000
1100
1200
1300
1400
1500
6
8
10
12
14
16
18
20
F 05 F 06 F 07 F 08 F 09 F 10 F 11
10%
5%
0%5%
10%
15%
20%
25%
30%
0
2
4
6
8
10
12
14
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12( D)
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High Demand, Concentrated Supply and Low Demand Elasticity Lowering Bargaining Power of Dealers and Buyers.
80%
77%
73%
80%
60%
65%
70%
75%
80%
85%
2008 2009 2010 2011
3
3 80%
Indian Two Wheeler market follows a Single BrandRetail Model unlike western and other markets
where a Dealer can sell multiple brands.
Single Brand Retail Model
Source: Bloomberg, Companies, Allegro Calculations.
A ( ) A ( )
D ( ) % ( )
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Supplier Power Value Chain (1)
AutoComponent
Exports
Fragmented and small sized.Stringent Quality ControlLengthy Approval ProcessLong Term ContractsDependence on OEM for TechnologyInputs
Forms 10-30% ofRevenue forComponentManufacturer
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Manufacturer
300+ players ascompared to 11+
OEMs
Original EquipmentManufacturers (OEMs)
Dealers / ServiceCenters (Replacement
Market)
Dependency on OEM forDealer/Service Center
Access
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Supplier Power Weak (2)
Dependence of OEMs for revenue, reducesbargaining power of suppliers.
Contracts have limited escalation clauses.
Trying maintain long term relationshipsleaves them at mercy of OEMs
0%
5%
10%
15%
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Fragmented, Contractual Relationship and High Localisation makes Supplier Power Moderate
Localisation Level
Bajaj Auto 90-100%
TVS Motors 90-100%
Honda Motors 80%
Hero MotoCorp 85-90%
Most components are manufactured withinIndia for OEMs. An advantage more than adisadvantage
Source: Bloomberg, Companies, ACE, Allegro Calculations.
F 00 F 01 F 02 F 03 F 04 F 05 F 06 F 07 F 08 F 09 F 10 F 11
E EB DA A A EB DA Note: Calculation based on industry sales and EBITDA figures.
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Degree of Rivalry Moderate-Strong
( 11)
2400
2475
2550
2625
2700
2775
2850
2008 2009 2010 2011
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ore ayers n er ngYear Company
2008Mahindra & Mahindra enters two wheelerspace buy buying out 80% share in KineticMotors
2010 Harley Davidson launches a line of modelsfor India
2011 Ducati launches its showrooms in India
2011 Aprilla in collaboration with Piaggio to bringin Vespa 125cc and RSV4
2011 Hyosung re-enters the market after JV withKinetic
2012 Triumph to unveil its India plans at AutoExpo 2012
Increasing Competition, New Players Entering the Market and Lack of Revenue Diversification shows increasing Rivalry
90%98% 100%
10%2% 0%
30%
40%
50%
60%
70%
80%
90%
100%
B A C
( ) ( )
Source: Bloomberg, Companies, Media, Allegro Calculations.
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Threat of New Entrants Moderate-Weak
The initial investment to set up anew plant isn't very large. Butthe time taken can be anywherebetween 18-24 months.
Brownfield investments are fasterand less capital intensive ascompared to Greenfield.
Company Investment Type ofExpansionCapacity(units) Time
Cost Per Unit(INR)
Bajaj Auto INR 75 Cr Brownfield 600,000 6-9 Months 1250
Honda Motors INR 500 Cr Greenfield 2,500,000 18-24 Months 2000
60 C B 600,000 6 9 1000
1000 6000
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Source: Bloomberg, Companies, Allegro Calculations.
While investment and time is not very high, access to a distribution network make entry difficult.
At the same time,existing playershave a largedealership networkenhancing theirbrand recognition.
0
200
400
600
800
C B A 0
1000
2000
3000
4000
5000
C B A
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Threat of Substitutes Weak
Two Wheeler Four WheelerAverage KM per annum (30 * 365) 9125 9125Average Mileage 50 15
Liters of Petrol Consumed perannum 183 608
Current INR Price of Petrol (70.03) 70.03 70.03Running Expenditure per annum 12780 42602Cost per KM 1.4 4.7
4 Demographic Split by Income
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Export Business Overview of Major Markets (1)
Company Destination Key Brands Exported
Hero MotoCorp Bangladesh, Sri Lanka, Nepal, Columbia CD Dawn, Splendor, Passion,Glamour, CBZ, Hunk, Pleasure
Bajaj Auto 36 countries; Africa and Middle East: 51%;South East Asia: 34%; Latin America: 15% Boxer, Discover, Pulsar
TVS Motors 55 countries across Africa, South East Asia,Latin America Apache, RockZ, Neo
The dynamics of most markets(except Africa) are similar to Indiawhere two wheelers arepredominantly used fortransportation rather than lifestyle
products.
AFRICAN COUNTRIES ( )
Nigeria accounts for 40% of all two wheelers sold with
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annual demand of 1.2mn.
Nascent stage where two wheelers are used mostly forcommercial purposes Hence skewed towards low costproducts.
Huge export opportunity for Indian OEMs as economyand affordability levels grow.
Indian OEMs face stiff competition from Chinesecounterparts.
Indian products are perceived to be of a better qualityat the same time, though slightly higher priced.
Source: MFSL, IMF, Company Data, Allegro Research
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SOUTH EAST ASIA LATIN AMERICA
Export Business Overview of Major Markets (2)
( 000 ) Brazil is a key market amongst Indian OEMs, but theycommand a very small share. Other important markets includeColombia and Central America.
Products exported are mostly premium bikes. Moreover, themarket is dominated by 100-150cc bikes which is a positive for
Indian players.
Again, Japanese players (Honda and Yamaha) control 90% ofthe market with Honda having 75% market share.0
2000
4000
60008000
10000
12000
14000
C 04 C 05 C 06 C 07 C 08 C 09 C 10 C 11E
,53%
,37%
,8%
,2%
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Indonesia, Thailand and Vietnam are the fastest growingmarkets with dynamics very similar to India.
Both Bajaj Auto and TVS Motors have opened subsidiaries in
Indonesia to tap the third largest two wheelers market. Companies here face stiff competition from establishedJapanese brands such as Honda and Yamaha.
India products enjoy a price advantage over the Japanese twowheelers with similar levels of quality.
Source: MFSL, Company Data, Allegro Research
7%
81%
3%6% 3%
401
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Investment Thesis Domestic Business
7% 7% 8%
7% 7%
9%11%
13%15%
10%12%
13%11% 11%
14%
17%
20%
23%
3% 3% 3% 3% 3% 4%
5% 6% 6%
0%
5%
10%
15%
20%
25%
F 05 F 06 F 07 F 08 F 09 F 10 F 11 F 12E F 13E
2
F
,
0%
10%
20%
30%
40%
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Source: Bloomberg, McKinsey, Company Data, RBI, Allegro Calculations
A
14% 15%16%
17% 19% 20% 21%
22%
6% 6% 6% 6% 6% 6% 5% 5%
80%79%
78%
77%76%
75% 74%73%
68%
70%
72%
74%
76%
78%
80%
82%
0%
5%
10%
15%
20%
25%
F 08 F 09 F 10 F 11 F 12E F 13E F 14E F 15E
( )
15000
20000
25000
30000
35000
40000
0%
10%
20%
30%
40%
50%
60%
F 07 F 08 F 09 F 10 F 11
% F C ( )
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Investment Thesis Export Business
10%
0%
10%
20%
30%
5
8
11
14
17
20
F 08 F 09 F 10 F 11 F 12E F 13E F 14E F 15E
12% A 15
Rajiv Bajaj, MD Bajaj Auto Exports to outstrip domestic salesin the near future.exports will probably contribute 35% of salein FY12
Anil Dua, SVP (Marketing and Sales) Hero MotoCorp We arelooking at an exponential increase in export numbers. In 5-6years of time, we aim to sell a million bikes (every year) ininternational markets, which will be 10% of our total business
Management Quotes on Export Strategy
16Strictly Private & Confidential
( ) %
Two wheeler manufacturers are showing an increased focus on exports to contribute to their top line.
Source: Bloomberg, Media, Company Data
Duty Entitlement Pass Book (DEPB) Scheme:
The DEPB scheme allowed exporters of two wheelers to claim reimbursements at 8-9% of the Free On Board (FOB) value of exports.
The Government has announced a withdrawal of this scheme (effective Sept 2011) moving to the Duty Drawback scheme where
reimbursement rates would be around 1-5% of FOB value. The likely impact of this would be for two wheeler exporters to increase prices and/or reduce dealer margins; both affecting demand
in export markets, impacting margins and lowering profitability.
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10%
0%
10%
20%
30%
5
8
11
14
17
20
F 08 F 09 F 10 F 11 F 12E F 13E F 14E F 15E
80% 79% 78% 77% 76% 75% 74% 73%
14% 15% 16% 17% 19% 20% 21% 22%
6% 6% 6% 6% 6% 6% 5% 5%
0%
20%
40%
60%
80%
100%
F 08 F 09 F 10 F 11 F 12E F 13E F 14E F 15E
18 15 22%
Investment Thesis Volume Projection
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( ) %
34% 27 %19% 17% 16% 15 % 14% 14%
53%59 %
64% 64% 64% 64 % 64% 62%
13% 14 % 17% 19% 20% 21 % 23% 24%
0%
20%
40%
60%
80%
100%
F 08 F 09 F 10 F 11 F 12E F 13E F 14E F 15E
E E
13
Source: Bloomberg, Citigroup, CRISIL, Allegro Calculations
Bajaj Auto29%
HeroMotoCorp
36%
TVSMotors
10%Others
25%
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Investment Thesis Summary of Key Points
DOMESTICMARKET EXPORT MARKETS
POSITIVES
Low penetration of two wheelers in India Lower in
rural and semi rural towns.Affordability on the rise with increasing per capitaGDP.
Scooter penetration lower than motorcycles.
POSITIVES
Exports to be a major focus for OEMs Key marketsinclude Africa and Latin America.
Increasing awareness of Indian OEM manufacturers.
Price competitive in comparison to bigger globalbrands.
18Strictly Private & Confidential
Scooters expected to lead growth on the back of awider acceptability and addressable market.
Premium motorcycles to see fastest growth command larger share of motorcycles.
R ISKS & CONCERNS
Increasing competitive environment leading toinefficient price competition.
Slowdown in consumer discretionary expenditure.
n an two w ee ers are perce ve to e o a etter
quality than their Chinese counterparts.
R ISKS & CONCERNS
Drawback of fiscal benefits (DEPB) affecting prices anddealer margins.
Increasing focus on exports leading to slowdown indomestic business.
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Companies Recommendation Summary
CompanyMCAP
INR(cr)
CMPEPS Growth P/E EV/EBITDA ROE Target
Price Upside RatingFY12E FY13E FY12E FY13E FY12E FY13E FY12E FY13EBajaj Auto 50,000 1723 -10% 9% 16.2 14.8 15.2 11.8 53% 47% 1755 Neutral
Hero MotoCorp 41,600 2059 5% 18% 21.1 17.9 16.4 13.5 49% 48% 2078 Underweight
TVS Motors 2,731 58 78% 31% 12.0 9.2 15.9 6.1 29% 31% 73 Overweight
INR (Cr)Bajaj Auto Hero MotoCorp TVS Motors
19Strictly Private & Confidential
Source: Bloomberg, ACE, Allegro Calculations
Sales 19,759 22,389 25,251 23,149 27,437 NA 7,687 8,913 10,205
Sales Growth 24% 13% 13% 22% 19% NA 24% 16% 14%
EBITDA 3,832 4,193 4,693 3,441 4,136 NA 512 606 687
EBITDA Margin 19% 19% 19% 15% 15% NA 7% 7% 7%
Adj PAT 3,093 3,385 3,569 2,296 2,871 NA 231 292 344
PAT Margin 16% 15% 14% 10% 11% NA 3% 3% 3%
PAT Growth 18% 9% 6% 19% 20% NA 19% 27% 18%
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Bajaj Auto
Balance Sheet (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11
Share Capital 145 145 145 289
Reserves 1443 1725 2784 4621
Shareholders' fund 1588 1870 2928 4910
Secured Loans 7 - 13 24
Unsecured Loans 1327 1570 1326 302
Total Debt 1334 1570 1339 325
Net Block 1269 1542 1480 1483
CWIP 35 22 42 70
Investments 1857 1809 4022 4795
Profit & Loss (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11Total Volumes(Units) 2,451,407 2,194,154 2,852,520 3,823,954Net Sales 8,663 8,437 11,509 15,998Avg Realisation 35,340 38,452 40,345 41,837Total Expenditure 7,753 7,619 9,328 13,240EBITDA 911 818 2,180 2,758
Other Income 506 496 535 993Depreciation 174 130 136 123EBIT 1,242 1,184 2,579 3,628Interest 5 21 6 2Extraordinary Items (102) (205) (162) 725
21Strictly Private & Confidential
Cash 56 137 101 556Current Liabilities 1877 2438 5692 8749
Net Working Capital -228 -112 -1274 -1083
PBT 1,135 958 2,411 4,351
Tax 379 302 708 1,011Net Income 756 656 1,704 3,340EPS 26 23 59 115
Du Pont Mar-08 Mar-09 Mar-10 Mar-11
Tax Burden 0.48 0.55 0.65 0.62Interest Burden 0.99 0.97 1.00 1.00Depreciation Burden 0.81 0.84 0.94 0.96EBITDA Margin 11% 10% 19% 17%Asset Turnover 1.80 1.48 1.16 1.14Financial Leverage 3.03 3.05 3.40 2.85ROE 54% 46% 64% 53%
Source: ACE Equity, Bloomberg.
Key Ratios Mar-08 Mar-09 Mar-10 Mar-11
Sale Growth -3% 36% 39%Net Income Growth -13% 160% 96%
EBITDA Margin 11% 10% 19% 17%
EBIT Margin 14% 14% 22% 23%
PAT Margin 9% 8% 15% 21%
Debt / Equity 0.84 0.84 0.46 0.07
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Hero MotoCorp
Balance Sheet (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11Share Capital 40 40 40 40
Reserves 2946 3761 3425 2916
Shareholders' fund 2986 3801 3465 2956
Secured Loans 0 0 0 0
Unsecured Loans 132 78 66 1491
Total Debt 132 78 66 1491
Net Block 1156 1574 1659 4080
CWIP 392 121 48 125
Investments 2567 3369 3926 5129
Profit & Loss (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11Total Volumes(Units) 3,337,142 3,722,000 4,600,130 5,402,444Net Sales 10,332 12,319 15,758 19,245Avg Realisation 30,960 33,098 34,256 35,623Total Expenditure 9,032 10,691 13,146 16,839EBITDA 1,300 1,628 2,612 2,406
Other Income 272 337 414 497Depreciation 160 181 191 402EBIT 1,412 1,784 2,834 2,500Interest 2 3 2 16Extraordinary Items - - - (80)
23Strictly Private & Confidential
Cash 131 220 1907 72Current Liabilities 1825 2053 4831 6145
Net Working Capital -888 -1039 -1949 -4640
PBT 1,410 1,781 2,832 2,405
Tax 442 500 600 477Net Income 968 1,282 2,232 1,928EPS 48 64 112 97
Du Pont Mar-08 Mar-09 Mar-10 Mar-11
Tax Burden 0.61 0.65 0.75 0.76Interest Burden 1.00 1.00 1.00 0.99Depreciation Burden 0.88 0.89 0.93 0.83EBITDA Margin 13% 13% 17% 13%Asset Turnover 2.04 2.03 1.85 1.78Financial Leverage 1.69 1.60 2.46 3.67ROE 32% 34% 64% 68%
Source: ACE Equity, Bloomberg.
Key Ratios Mar-08 Mar-09 Mar-10 Mar-11
Sale Growth 4% 19% 28% 22%Net Income Growth 13% 32% 74% -14%
EBITDA Margin 13% 13% 17% 13%
EBIT Margin 14% 14% 18% 13%
PAT Margin 9% 10% 14% 10%
Debt / Equity 0.04 0.02 0.02 0.50
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TVS Motors
Balance Sheet (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11Share Capital 24 24 24 48
Reserves 798 786 842 952
Shareholders' fund 822 810 865 999
Secured Loans 453 622 830 566
Unsecured Loans 214 287 173 219
Total Debt 666 909 1003 785
Net Block 1016 996 956 938
CWIP 27 40 27 57
Investments 339 478 739 661
Profit & Loss (INR Cr) Mar-08 Mar-09 Mar-10 Mar-11Total Volumes(Units) 1,277,000 1,346,000 1,534,000 2,043,000Net Sales 3,220 3,671 4,363 6,179Avg Realisation 25,211 27,273 28,443 30,247Total Expenditure 3,178 3,552 4,243 5,898EBITDA 41 119 120 281
Other Income 100 80 134 144Depreciation 95 103 103 107EBIT 47 96 152 318Interest 11 65 75 70Extraordinary Items - - - -
25Strictly Private & Confidential
Cash 4 42 101 6Current Liabilities 506 550 667 885
Net Working Capital 269 343 298 316
PBT 35 31 76 248
Tax 4 0 (12) 54Net Income 32 31 88 195EPS 1.3 1.3 3.7 4.1
Du Pont Mar-08 Mar-09 Mar-10 Mar-11
Tax Burden 1.06 1.00 0.79 0.49Interest Burden 1.22 -3.08 -3.24 0.60Depreciation Burden -1.29 0.13 0.15 0.62EBITDA Margin 1% 3% 3% 5%Asset Turnover 1.49 1.52 1.62 2.16Financial Leverage 2.63 2.97 3.11 2.86ROE 4% 4% 10% 19%
Source: ACE Equity, Bloomberg.
Key Ratios Mar-08 Mar-09 Mar-10 Mar-11
Sale Growth 14% 19% 42%Net Income Growth -2% 183% 121%
EBITDA Margin 1% 3% 3% 5%
EBIT Margin 1% 3% 3% 5%
PAT Margin 1% 1% 2% 3%
Debt / Equity 0.81 1.12 1.16 0.79
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Companies - Summary
Bajaj Auto Hero MotoCorp TVS Motors
Operating LeverageFY10 2.9 1.9 1.5
FY11 1.0 -0.2 1.6
ROCEFY10 64.7% 76.5% 8.7%
FY11 91.6% 60.7% 17.6%
ROAFY10 44.2% 60.2% 4.9%
FY11 70.3% 48.3% 10.7%
Dividend PayoutFY10 34.0% 98.4% 32.4%
26Strictly Private & Confidential
Source: Bloomberg, ACE, Allegro Calculations
. . .
Cash Conversion Cycle(Days)
FY10 -26 -15 -16FY11 -32 -17 -14
Valuations
Current Price 1723 2059 58
Target Price 1754 2077 73
Upside 2% 9% 26%
FY13E EV/EBITDA 11.8 13.5 7.3
FY13E P/E 14.8 17.9 9.2
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Appendix
27Strictly Private & Confidential
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Hero Honda JV Split Analysis
Hero Moto Corp
Promoter Group (51%)Public / Institutions
(49%)
Hero Investments P Ltd(44%)
Bahadur ChandInvestments P Ltd
(7%)
BM Munjal & Family GIC & Bain
Hero Honda Motors
Promoter Group (51%)Public / Institutions
(49%)
Hero Investments P Ltd(18%)
Bahadur ChandInvestments P Ltd
(7%)
BM Mun al & Famil
Honda Motorcycles(26%)
28Strictly Private & Confidential
(70%) (30%)(100%)
Deal Features:
Hero Group agreed to buy out Honda Motors stake for a lump-sum payment of Rs. 3800 Cr (Approx Rs 730 / share of Hero Honda).Hondas stake was transferred to Hero Investments Pvt Ltd (HIPL)
In addition Honda would get a fixed payment of Rs. 2450 Cr for the use of the Honda brand name on the existing product line ofHero. New products using Honda technology or branding would attract a royalty of 3% - 5%.
HIPL buys the stake using a bridge finance initially. HIPL got an approval to raise Rs. 4000 Cr worth of FCCBs to finance the deal.
HIPL gets Government Investment Corporation of Singapore (GIC) and Bain Capital to buy 30% stake in HIPL. The deal was for anamount close to $830 million (Approx Rs 1400 / share of Hero Moto Corp)
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8/12/2019 India Two Wheelers Dec 2011
29/30
5
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15
20
25
08 08 09 09 10 10 11 11
/E +1 1
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/E +1 1
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/E +1 1
Price / Earnings Charts
A
29Strictly Private & Confidential
0
500
1000
1500
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08 08 09 09 10 10 11 11
11 14 16 18 21
0
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7 12 14 17 22
0
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140
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10 15 20 25
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8/12/2019 India Two Wheelers Dec 2011
30/30
Premium vs. Market Leader & EV / EBITDA
A
100%
50%
0%
50%
100%
150%
08 08 09 09 10 10 11 1
/D +1 1
60%
40%
20%
0%
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/D +1 1
60%
40%
20%
0%
20%
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60%
80%
100%
120%
08 08 09 09 10 10 11 11
/D +1 1
*Note: Hero MotoCorp has been
30Strictly Private & Confidential
5
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15
20
08 08 09 09 10 10 11 1
E /EB DA +1 1
0
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25
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E/EB DA +1 1
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30
08 09 09 10 10 11 11
E /EB DA +1 1
compared against the BSE AutoIndex