THE BRAND

OBJECTIVES

India as a brand – Different aspects of a Nation Brand:

1) Tourism2) Exports3) Film Industry4) Investment & Immigration5) Culture & Heritage6) People

Advantages of a country as a brand.

INDIA AS A BRAND

There are a lot of different aspects of India as a brand. Some of them are as follows:

Indian TourismIndian ExportsIndian Film IndustryIndian Investment & ImmigrationIndian Culture & HeritageIndian People

Nation

Brand

Tourism

Exports

Film Indust

ryInvestment &

Immigration

Culture &

Heritage

People

INDIAN TOURISMIncredible India

India is one of the most visited countries of the world and on top of all travelers wish list. Its vastness and diversity with the right blend of traditional and modern influences makes it an intriguing destination for tourists from every corner of the world.

Indian exports

There are a lot of Indian industries that export goods to the different parts of the world. Some of the most exported industries are as follows:

Chemical Industry

Agriculture Industry

Jewellery Industry

Gifts & Crafts IndustryHome Furnishing

Industry

Apparel & Textile Industry

Leather Industry

Plastic & Other Industry

Chemical7%

Agriculture19%

Jewellery16%

Gifts & Crafts5%

Home Furnishing12%

Apparel & Textile21%

Leather8%

Plastic & Others12%

Indian Exports

Total Export GDP: 19.6 billion US $

Indian Film industryThe Indian Film Industry comprises of Bollywood, Tollywood, Kollywood, Sandalwood & much more. Here are some facts about Indian Film Industry:

Hollywood produces 500 films per year, on average, & has a worldwide audience of 2.6 billion. Whereas the Indian Film Industry produces more than 1500 films per year (non-consistently) & has a worldwide audience of 3.7 billion.The Indian Film Industry took over Hollywood in 2004 & has been leading ever since.India’s 500 million population under the age of 20 will ensure that the market inside India will grow exponentially in the coming years.

Indian Investment& Immigration

Brand IndiaBrand India  is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc.The campaign uses both India as huge market for products and services as well as a lucrative destination for investment.The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry (CII) and the more informal India Inc. abroad.

Indian Culture& Heritage

The culture of India is one of the oldest and unique. In India, there is amazing cultural diversity throughout the country. There is hardly any culture in the world that is as varied and unique as India.

India has numerous cultural sites that have archaeological, historical and aesthetic value. Natural sites that conserve endangered species, provide suitable habitats and preserve the wild side of life.

The Indian National Symbols are emblematic of all that India stands for, i.e., the culture, heritage, beliefs, people, etc.

Indian PeopleIndia has more than two thousand ethnic groups and every major religion is represented.India's ethnic history is extremely complex; nevertheless, distinct racial divisions between peoples still exist as established by modern anthropologists, despite the fact that the national Census of India does not recognize racial or ethnic groups within India, but recognizes many of the tribal groups as Scheduled Castes and Tribes.India is one of the most religiously diverse nations in the world, with some of the most deeply religious societies and cultures. Religion still plays a central and definitive role in the life of most of its people.

Advantages of acountry as a brandStrong brands evoke an emotive bond among people

and nations.This translates into huge benefits – from greater goodwill to an upswing in tourism, from growing exports to increased investments.Brands generate trust, confidence and continued association.Nation brands encourage people to broaden their view of a country.Once a nation is looked at as a brand, anything from that country is treated as a natural brand extension of that country.Finally, nation brands can serve to be powerful sources of motivation.So the greatest benefit that a government can give its export sector is to build a good country brand.

summary

In conclusion, India as a brand is still growing with the help of globalization and modern technology.

It has the capacity to reap rich dividends for our country both in terms of commerce and world status.

We, the citizens of India need to take it upon ourselves to preserve and promote this brand.

“Bharatha mula desha!”

Thank you!