brand licensing india 2015

Sources: Economic Times | Indian Retail Market Report by Deloitte

The Indian retail sector is highly fragmented with more than 90 per cent of its business being carried out by traditional family run small stores. This provides immense opportunity for large scale retailers to set-up their operations – a slew of organized retail formats like departmental stores, hypermarkets, supermarkets and specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets, according to US consulting group AT Kearney’s report published in June 2010. The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12 billion by 2015, according to the BMI India Retail report for the third quarter of 2011. Robust economic growth, high disposable income with the end-consumer and the rapid construction of organized retail infrastructure are key factors behind the forecast growth. Along with the expansion in middle and upper class consumer base, the report identifies potential in India’s tier-II and tier-III cities as well. The greater availability of personal credit and a growing vehicle population providing improved mobility also contribute to a trend towards annual retail sales growth of 10.6 per cent.

INDIAN RETAIL LANDSCAPE most potential

PREPARED BY: BRADFORD LICENSE INDIA

UNORGANIZED VS. ORGANIZED RETAILING The Indian retail market, over the last decade, has been increasingly leaning towards organized retailing formats. The pattern in domestic retailing is altering in the favor of organized modern retailing, a big change from the traditional plethora of unorganized family-owned businesses. Rapid urbanization, changes in shopping pattern, demographic dividend and pro-active measures by the Government are abetting the growth of the retail sector in India. Organized retail in India is expected to increase from 5 per cent of the total market in 2008 to 14 - 18 per cent of the total retail market and reach US$ 450 billion by 2015, according to a McKinsey & Company report titled 'The Great Indian Bazaar: Organized Retail Comes of Age in India'. Furthermore, by 2014 around 556.3 million square feet (sq ft) of retail space will be ready in Mumbai, national capital region (NCR), Bengaluru, Kolkata, Chennai, Hyderabad and Pune.

Sources: Economic Times | Indian Retail Market Report by Deloitte

The opportunity that India harnesses for the world in brand licensing industry is tremendous. India’s quest for brand licensing and merchandising rests a great deal on the ability of brand owners and potential licensees to explore available opportunities to meet growing and diverse needs of the market today. Licensing is gaining grounds in India, and is largely penetrating in business strategies of brand owners and retailers in all spheres. This innovative business tool is now becoming popular in our market, where these are used on various product categories, creating immense opportunities for corporate, celebrities, manufacturers, retailers, IP lawyers, financial consultants and licensing agents, to engage in the business.

$185 billion: size of global licensing and merchandising market 46%: market share held by apparel industry $30 billion: revenue clocked by Disney from merchandise business $125 million: size of Indian market for licensed merchandise $120 million: market size of kids licensed products 20-30%: growth rate year-on-year for kids licensed products $550 billion: size of Indian retail sales to be achieved in next 2 yrs 40%: year-on-year growth rate of the organized retail sector

INDIA AN OPPORTUNITY

your key to Indian brand licensing & retail

THE PLATFORM.

CONFERENCE | EXHIBITION | AWARDS

18th & 19th October 2015 | Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi

a part of

Named after our company, Franchise India Group, this is Asia’s biggest business opportunity show in its 13th edition, that converges all business models, such as, licensing, franchising, retailing and real estate under one roof. It brings together the entire business community – opportunity sellers, buyers and investors! Mecca of brands for expansion, innovation, launches, marketing, entrepreneurship, market analysis, business diversification, strategic alliances, existence, establishment, and such endless numerous things ! 400 exhibitors| 30000 serious business visitors 3 full scale conferences | 150 speakers | 2500 conference delegates 1 power breakfast session | 100 delegates 1 networking night | 500 attendees 1 awards night | 1000 attendees | 60 award winners in retailing, licensing & franchising 1 mega platform & multiple business opportunities



discover brand extensions, innovations & product diversification

only scaled brand licensing platform to understand: local temperaments market potential most talked about ‘distinct retail’ licensing network to hook on gauge other existing licensing programs and most importantly, INDIA




THE KEY NOTE “India is becoming a significant market for the licensing industry with tremendous growth potential. Accordingly, LIMA is pleased to support License India as an outstanding format to help companies seeking to maximize the value of their IP, enhance their competitiveness and extend their global reach. This event will play a key role in providing attendees with the knowledge to develop an effective licensing program, find qualified prospective partners, and improve brand value and profitability.”

CHARLES RIOTTO PRESIDENT, LIMA WORLDWIDE


world of opportunities! CONFERENCE | EXHIBITION | AWARDS 18th & 19th October 2015 Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi, INDIA

In its eighth edition, Brand Licensing India 2015 is the country’s largest brand licensing platform that collates knowledge, licensing opportunities and recognitions under one roof. The show is organized by License India, the media division of Franchise India Group, and is supported by LIMA, the recognized authority of licensing industry worldwide, with Bradford License India (BLI) being the knowledge partners. The show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories, and recognizes the excellence in licensing. The show gathers the potential of the industry to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries.


THE CONFERENCE know it all in a day!

BRAND LICENSING CONFERENCE 2015 allows delegates to discover licensing in easy-to-

understand manner and provides deeper insight of the business concept. The forum invites professionals from across the industries, to understand and comprehend ‘Brand Licensing’ in multiple genres for product, promotional, and brand. The conclave promises to be an interesting content extravaganza, with world’s leading subject experts echoing best practices for better, smarter & efficient licensing deliverables in Indian scenario towards uplifting the benchmarks of Indian licensing realm.

For Fresh & Seasoned Licensors: Insights on global & domestic licensing practices | complete analysis of ‘Brand Licensing’ model | Understanding of Indian licensing market | Network with retailers and manufacturers | Know how on IP protection and other licensing legal aspects in India and globally | Interactive sessions and debates to ask your questions | Insightful case-studies For Retailer & Manufacturer 360 degree analysis of the concept ‘Brand Licensing’ | Insights on global & domestic Licensing practices | Various applications of Licensing in business strategies | Invaluable tips & advice from highly credible leading global experts | Interactive sessions and debates to ask your questions | Network with who’s who of licensing industry

Whether you’re new to licensing or an industry veteran, the Conference will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand globally.

WHO SHOULD REGISTER? Brand Owners: Licensors / Potential Licensors Strategic Planners & Marketing Professionals

Retailers from all industries Product Sourcing Professionals/ Buyers/ Product

Development Teams Manufacturers from all industries

Wholesalers/ Distributors Agents / Consultants: Licensing Agents, Advertising

or Marketing Agencies, Promotional Strategists Management Students

BRAND LICENSING CONFERENCE 2015

know it all in a day!

C O N F E R E N C E A G E N D A Brand Licensing Conference 2015 | October 18, 2015 | Pragati Maidan, New Delhi, India

0900 hrs – 1000 hrs: DELEGATE REGISTRATION | 1000 hrs- 1115 hrs: INAUGURAL SESSION 1115hrs- 1215hrs [Duration: 1 Hour] SESSION 1: HOW TO WIN @ RETAIL WITH LICENSING Indian Retail Ecosystem & Trends | Getting Gen Y to Buy | Snapshot of brand licensing innovations in India | Future of Indian Retail with Brand Licensing 1215 hrs – 1315 hrs [Duration: 1 Hour] SESSION 2: MAXIMIZING EFFECTIVENESS OF LICENSING PROGRAM Maximizing promotional licensing and setting expectations Vs. marketing associations | Impact of digital and steaming entertainment trends | Tapping global markets through licensing | Building styleguide as a retail program | Licensing niche brands 1315 hrs – 1415 hrs: NETWORKING LUNCH



1415 hrs-1430 hrs [Duration: 15 Mins] LICENSEE SPEAK: A BIG INTERVIEW What is your licensing objective | What licenses does your company has procured | What are the challenges in India, while implementing license at product level and at retail | How different is the internal licensing programs from home grown Indian licensing programs | Can you comment on licensee expectation Vs. licensor expectation in the entire licensing tenure 1430 hrs-1545 hrs [Duration: 1 Hr 15 Mins] SESSION 3: EXPLORING NEW HORIZONS WITH VARIOUS KIND OF LICENSING Sports | Entertainment | Character | Celebrity | Corporate | Art | Charity What is making the retailers engage in various kinds of licensing brands? | Changing consumerism is pushing retail innovation | Retail penetration and favored point of sale per property | How consumers view brands globally and locally 1545 hrs – 1600 hrs: Tea / Coffee Break




1600 hrs-1615 hrs [Duration: 15 Mins] AGENT SPEAK: BIG INTERVIEW WITH MICHELLE MINIERI How is it beneficial for both licensor and licensee to have an agent? | What is the commercial model for an agent? | Roles & responsibilities of an agent – business development & management of the program? | What are the challenges of mediating a deal for a licensor? 1615 hrs-1700 hrs [Duration: 45 Mins] SESSION 6: COMPREHENSIVE IP PROTECTION MODEL – ONLINE, ONSTREET & ONPRODUCT What are Intellectual Property Rights and why are they important? | Don’t get burnt by bad contract language: Licensor Vs. Licensee | Structuring IP skills in legal departments: Licensors & Licensees | Challenging clauses for agreement sign offs in India | Handling infringement in India




The conference shall be chaired by the regulators - LIMA US! A senior official of LIMA Worldwide shall visit the show and shall chair the conference this year. Alongside, a good mix of international and domestic speakers, are invited to share their licensing intellect with the Indian business fraternity! DO NOT MISS YOUR OPPORTUNITY TO GET ALL IN LICENSING JUST IN ONE DAY! REGISTER TODAY! Delegate Registration Fee @ INR 10000 + Applicable Taxes (or USD 200) per delegate Registration stands confirmed, only after the receipt of the payment only.

Call: +91- 9310089109| +91-8860084177 Email on [email protected], [email protected]

TOPPED WITH WELL PANELED INDUSTRY EXPERTS FROM INDIA

SHARING KEY INSIGHTS GIVING DOMESTIC AND INTERNATIONAL PURVIEW

NOT TO BE MISSED!



mailto:[email protected]

mailto:[email protected]

THE EXHIBITION your key to Indian marketplace!

NOT SURE WHAT LICENSING CAN DO FOR YOU? Every year, thousands of new licensees are on the lookout for the next character or image that will add instant appeal to their products. Tap into this lucrative market. If you already have a strong brand with an established customer base then licensing could propel your product to an even wider base of customers and create additional revenue streams for your business. Talk to us about how we can help further your business objectives, by participating in the show with enhanced your visibility.

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

WHY EXHIBIT? Meet retailers, manufacturers and suppliers from all industries under one roof

Network with the decision makers for effective conversions Get qualified leads for licensing in various categories

Opportunity to meet premium investors for concept licensing models Benefit from our extensive marketing campaign highlighting your presence as an exhibitor

WHO SHOULD EXHIBIT? Character & entertainment licensors Sport licensors Fashion & Lifestyle brand owners Image libraries Heritage & not for profit organisations Professional service providers Licensing agents Licensees looking to reach retailers Artists/designers and artist representation TV & film production companies Book publishers CD and computer games publishers

BRAND LICENSING EXHIBITION 2015 showcases various licensing opportunities in diverse capacity,

ready to be extended in multiple industries. Offering a great mix from all the genres, the opportunities encapsulate brands that can form a collection line under the existing range, or can even be strategically launched as an individual brand in the Indian marketplace. A few of brands that participated in past with us, are University of Oxford, Green Gold Animation, Swiss Military, NBA, Liverpool Football Club, Pampered Girls, Me To You, TKO, Penthouse, Tyrek LLC, Wikileaks, Route 66, Crocs & amongst others



DEDICATED BRAND LICENSING PAVILION

By far, the only business-to-business licensing show in the country, with serious licensees walking in to fish for brands to diversify their product/ brand portfolio. And of course, the only platform for licensors, to establish their licensing opportunity as a business proposition for the Indian business world.

A dedicated brand licensing pavilion is created to assemble brand licensing opportunities for Indian licensees of all levels in various industries. A great opportunity to meet retailers face to face, to explore licensing opportunities in their existing / new range for upcoming seasons. The efforts of seven years to bring together a sort after licensing community in India, in addition to the tapped Indian business community.



VARIOUS PARTICIPATION OPPORTUNITIES: >>> BOOTH PARTICIPATION: A booth of 9 Sq. Mt: INR 2,75,000/- [USD 6500] Additional Premium for corners: 10% of the booth space cost 12.36% Service Tax Would Be Applicable >>> PARTICIPATION IN SHOW CATALOGUE: A very important feature of any event that reaches to all associated with the show – sponsors, exhibitors and most importantly visitors! A consolidated bible of opportunities of all formats that can be referred back even once the show is over, with a longer shelf life! Get featured in the show catalogue by placing an ad in the show catalogue: Full Page Advertisement : INR 65,000/- [USD 1200] Half Page Advertisement : INR 35,000/- [USD 700] Additional Premium of INR 10,000/- [USD 200] for special available positioning (except covers) 12.36% Service Tax Would Be Applicable >>> SPONSORSHIP OR BRANDING OPPORTUNITIES: Get innovative in participating in the show! Explore various sponsorship or branding options to mark your presence well and to reach out to the maximum audience, with an impact. Opportunities are available in various packages to suit your needs. Please contact on +91 8800505858 to understand more on the opportunities available. BOOK YOUR PRESENCE TODAY!





BRAND LICENSING EXHIBITION 2015 (Licensing Pavilion) Just next to the entrance

BRAND LICENSING CONFERENCE 2015 (Seats at least 100 delegates)



ZOOMED IMAGE OF BRAND LICENSING PAVILION

STANDARD BOOTH INCLUDES: Basic Octonorm Structure of Booth | Standard Fascia Name | 1 Table | 2 Chairs | 2 Spot Lights | 1 Dustbin | 1 Plug Points | Power of 1500 Watts as standard DESIRED PAYMENT METHOD: Cheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi, to be sent at F-89/11, Okhla Phase 1, New Delhi – 110020, India. Wire Transfer or Online Payment, for account details please contact the above.



ASSOCIATING PARTNERS ABOUT LIMA Founded in 1985, LIMA (Licensing Industry Merchandisers' Association) is a conglomerate of over 1000 companies and individuals, engaged in the worldwide marketing of licensed properties, both as agents and as property owners, with an aim to foster the growth and expansion of licensing at the global scale. For more information log on to www.licensing.org ABOUT BRADFORD LICENSE INDIA BLI is India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events, brand development, opportunity identification, and business matching and consulting. Bradford License India services include License Program Advisory Services, Licensee Prospecting, Licensee Management, Media Services and Integrated Supporting Services. Some of the properties represented by BLI: PepsiCo, University of Oxford, Sony Pictures, Paramount Pictures, Donald J. Trump, NBA, Liverpool, Polaroid, Pampered Girls, Guinness World Records and others. ABOUT THE ORGANIZERS - LICENSE INDIA License India, a division of Franchise India Group, is India’s first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the vertical comprises of India’s leading licensing opportunity publication Brand Licensing, the portal www.licenseindia.com and business-to business licensing shows encapsulating the conferences & workshops, expositions, awards & recognitions. Well supported by LIMA, License India excels in the licensing space with its strategic and knowledge based verticals.



http://www.licensing.org/

‘India is set to be the biggest consumer market with the steep gap of brand availability poising ‘Brand Licensing’ as the only solution. BRAND LICENSING INDIA 2015 serves as an ideal gateway to explore Indian Licensing Industry, by bringing the knowledge, opportunities and networking under one roof.’ Gaurav Marya Chairman, Franchise India Group | Regional Director, LIMA INDIA


YOU ARE INVITED! Be a part of this growing era!

Look forward to our association.

brand licensing india 2015

Documents

total retail market

bmi india retail report

indian retail landscape

indian retail sector

attractive retail market

total retail sales

opportunity india

india harnesses