india presents an opportunity for future citrus export ... · india presents growth opportunity...

India presents an opportunity for future citrus export growth in Asia

Nathan Hancock

CEO, Citrus Australia

India presents growth opportunity

Australia’s production poised for growth

• Non bearing citrus in tree census

• Trees in nursery system

• To sell the ‘whole tree’ we will need market expansion


India is a place of extremes

• Growing middle and upper class

• Abject and obvious poverty

• Congestion, pollution and ‘did you see that???’ moments


Retail opportunities

• Traditional retail is the dominant format – Kirana stores

• Estimated 12 million across India

• Small format, family owned



• Typically no refrigeration

• Can be open air on roadside

• Bikes and small vehicles travel door to door in some neighbourhoods



• Organised retail platform is growing

• Multiple formats• Supermarkets, • Hyper marts• B2B and HoReCa (food service)

• Local retail brands: Reliance, KK Modi, Aditya Birla group, and Bharti group

• International brands: Lots, Walmart, Target, Costco, Sam’s Club…


Wholesale markets

• Labour intensive

• Cool chain exists to a point

• Egyptian fruit was common

• Importers offsite coolrooms, prepack etc becoming more common

Port facilities

• Modern ports

• Reefer plugs a plenty

• High capacity and throughput


Challenges

• Consistent supply

• Overcoming the last mile

• View regions/cities as distinct markets in India

• Terms of trade


Thank You

india presents an opportunity for future citrus export ... · india presents growth opportunity...

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