indev308 class 3 - business modelling for social entreprise
DESCRIPTION
Theory: What models exist for social enterprises? How do these models inform the structure and operations of the social venture? What are the key issues, tensions and considerations that make these models applicable to specific contexts?Practice: How can business model development be applied to the development of a social enterprise?http://www.socialentrepreneurship.ca/indev308/TRANSCRIPT
INDEV 308: Intro to Social Entrepreneurship
Class 3: Business Modelling for Social Enterprise
Monday, May 16, 2011
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Instructors: Norm Tasevski ([email protected]) Karim Harji ([email protected])
© Norm Tasevski & Karim Harji
© Norm Tasevski & Karim Harji
© Norm Tasevski & Karim Harji
Agenda
• Centre for Social Innovation • What did we learn – Last Week? • What are the components of a business model for
social enterprise? • What did we learn – Today? • Next week
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© Norm Tasevski & Karim Harji
Last Week – What did we learn?
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Business Modelling for Social Enterprise…
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© Norm Tasevski & Karim Harji
A Caveat…
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When we business model for social enterprise, we focus on the “business”, not the “social”…
But don’t worry, we will come back to the “social” later…
© Norm Tasevski & Karim Harji
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A Second Caveat…
“Business Model”
“Business Form/Legal Structure”
© Norm Tasevski & Karim Harji
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A Third Caveat…
“Business Model”
“Business Plan”
Business Model 1st!!! (Business Plan 2nd)
Why business model 1st and plan 2nd?
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Because…
It is a cure for “We Need a Plan-itis”
© Norm Tasevski & Karim Harji
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And…
It is a Quick way to assess Profitability/Sustainability – Why spend months building a plan if you don’t have a real
sense of profitability/sustainability? – If your model doesn’t make money, even with the most
ideal conditions…
…STOP! (…and rethink your business model)
© Norm Tasevski & Karim Harji
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One More…
It breaks down highly complex business ideas into easily digestible (and visual) chunks
– Gets to the heart of what you need to know to:
Set Strategy
Make a Go No-Go Decision
Make Potential Investors/funders (and business partners) Happy :)
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Are small and visual (1 page with about 10 supporting pages)
Are big and complex (often 50-100+ pages)
Cover many topics (business description, financials, marketing strategy, HR strategy, Operations Strategy management team, etc, etc, etc)
Business Models
Focus on a few topics (Will you make $$? How do the pieces fit together?)
Take weeks/months to create
Take a few days (possibly hours) to create
Are necessary for investors, funders, business partners, etc
Feed the business plan!!
Business Plans
© Norm Tasevski & Karim Harji
Our Goal for Today
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We’ll be designing a business model for…
© Norm Tasevski & Karim Harji
freemium!
16!
user networks!franchising!
web ads!
licensing!micro-finance!retail!
subscription!
nonprofit (donation)!
open-source!loyalty!
solution shops!
!
etc…etc…etc…!
© Norm Tasevski & Karim Harji
Some Definitions
• “A business model describes the rationale of how an organization creates, delivers and captures value – economic, social, or other forms of value”
Wikipedia
• “A description of the means and methods a firm employs to earn the revenue projected in its plans. It views the business as a system and answers the question, “How are we going to make money to survive and grow?”
BusinessDictionary.com
• “A business model describes the specific way the business expects to make money. While a business plan is on paper (lots of paper!) a business model should be small enough to stay in the heads of the owner and staff. If a business model is on paper, it should be one page, and it would be more clearly shown as a diagram than as words.”
AudienceDialogue.net 17
© Norm Tasevski & Karim Harji
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© Norm Tasevski & Karim Harji
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Customer Segments
What you need to care about is… – Customer “Pain” – Difference between a “customer” and a “client”
© Norm Tasevski & Karim Harji
Empathy Mapping
© Norm Tasevski & Karim Harji
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Who are Grameen Bank’s customers?
What does their Empathy map look like?
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Value Proposition (the “Offer”)
What you need to care about is… – The “value” you are creating for customers (in terms
of products/services), and the “pain” you are alleviating
– An exchange of value
© Norm Tasevski & Karim Harji
Quick…
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What is the last thing you bought?
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Customer Utility
© Norm Tasevski & Karim Harji
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What is Grameen Bank’s value proposition?
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Channels
What you need to care about is… – How the customer receives the offer/value prop – The physical “movement” of the offer into the hands
of the customer
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How does Grameen Bank “touch” its customers?
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Relationships
What you need to care about is… – Personal and impersonal interaction with the
customer – The “movement” of information (e.g. marketing,
communication)
© Norm Tasevski & Karim Harji
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What relationships has Grameen Bank made with its customers?
© Norm Tasevski & Karim Harji
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Revenue Streams
What you need to care about is… – Cash!!! (specifically, how cash flows into the
enterprise) – “Money In” – Pricing models
© Norm Tasevski & Karim Harji
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How does Grameen Bank bring in cash?
Break
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© Norm Tasevski & Karim Harji
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Key Resources
What you need to care about is… – Assets… – …and how these assets create value – Includes human, physical, intellectual, and financial
resources
© Norm Tasevski & Karim Harji
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What are Grameen Bank’s key assets?
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Key Activities
What you need to care about is… – Actions (specifically, the actions you plan to take to
generate value) – Both “direct” and “indirect”
© Norm Tasevski & Karim Harji
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What are Grameen Bank’s key activities?
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Key Partners
What you need to care about is… – People/organizations that are integral to enabling
you to do business – How you partner, and what you partner on
What makes a good partnership?
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Common Vision!
Discreet Missions!
Same Core Values!
A Commitment to Invest in
the Partnership!
© Norm Tasevski & Karim Harji
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Who does Grameen Bank partner with?
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Cost Structure
What you need to care about is… – Fixed costs, variable costs, economies of
scale…“money out” – At this stage, focus on your cost assumptions! (don’t
worry about actual $$)
© Norm Tasevski & Karim Harji
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What does Grameen Bank’s cost structure look like (in simple terms)?
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So…how does your Business Model for Grameen Bank compare???
© Norm Tasevski & Karim Harji
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$$ Microloans
Branches
Personal
BOP Entrepreneurs
-Branches -Brand -Capital
Lending and collecting $$
Government
-People -Capital Costs
Interest rates
© Norm Tasevski & Karim Harji
Tip…
• Be a Business Model “Alchemist” – You need to go through the business model process many times in order to figure out which model best fits
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© Norm Tasevski & Karim Harji
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“Sticky Ideation”…
What we Don’t Know!
What we know!
Bridging the Gap!!(turning what we don’t know into what we know)!
© Norm Tasevski & Karim Harji
What did we learn?
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© Norm Tasevski & Karim Harji
Next Week
• Deliverable: The “revenue” side of your business model (and your motivations, mission, vision and values)
• Readings
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