Social Media Marketing

GRIP el

Facts about the Earth

• Equatorial Radius = 6,378,206 m

• Area = 510,900,000 sq km

• Equatorial Circumference = 40,075 km

2000 BG

2000 AG Area = Approximates tip of the mouse pointer

Digital Marketing

Marketer Consumer

Push Communication

Pull Communication

Interactive Communication

Banner, Viral, Advertising, Email, SMS

Social Media, Widgets, ORM

SEM, SEO

CONVERSIONS TO SALES

Increase Conversions to Increase Sales

Direct Sales

Search Sales

Influencer Sales

Social Media

Direct Sales through Facebook

•BookMyShow•PVR Cinemas

Direct Sales through Twitter

•Dell• Naked Pizza

Search Sales Effected

Search Sales effected

Influencer Sales

Text

Remixing

I N T E R N E T

- leverage by gathering, "remixing", and pooling brand intelligence

- Consumers have been critically watching, recording, and sharing information on the internet space

- Rev/commented on brand/company blog

- 77% of online shoppers read consumer product reviews and ratings before making a purchase

- 24% of online car shoppers have changed their mind about a vehicle purchase based on social media

- With increasing frequency, consumers are actually controlling, uploading, downloading, filming, recording, circulating, and passing along their own personal encounters with products, services, companies, and brands.

What is happening online?

Influencers on Twitter

Reviews

I will not go buy THAT product

Forum

Friends on Facebook

Influencer Sales

• Online conversations are dynamic (users generate text/image/video) and are influential

• Bad news travels and support for the same travels faster

• You cannot control the message in cyberspace, you can neutralize the effect

12

SOCIAL MEDIA USER

Social Media Interactions

Social Media Interaction

Social Media Interaction

Social Media Interaction

Architecture of Participation

Source: The Long Tail, Chris Anderson, Pg 84

Understanding Indian Social Media Internet User

(Source: Forrester)

SOCIAL MEDIA OPPORTUNITIES

Identify?

Social Media Starfish

Source: Robert Scoble

In 2007

Social Media Starfish

In 2009

What Next?

Get Social through Interactivity on New Medium

What do you need?

Concept

Content

Contests

Engaging

New

Dev

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Con

tent

fo

r Soc

ial M

edia

Gratification

In L

ine

Bran

d Pe

rson

ality

Bran

d Pe

rson

ality

Pe

rcei

ved

and

Crea

ted

Merchandise

Inte

racti

on

What do you need?

Virality

Searchable

Talkability

Increase in Sales

Known to Influencers

Recommendations

Interaction

Moksh Juneja Founder, Avignyata Inc.Associate, White New Age MediaMobile: +91 9322121170Email: moksh.juneja@avignyata.com

Thank YouWebsite: http://www.avignyata.com