incidence of milk consumption by children in fast food restaurants

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Incidence of Milk Consumption by

Children in Fast Food Restaurants

Sharon Stoll, Ph.D.

Jennifer Beller, Ph.D.

Chelsea HermanBrandon FreitasJulie Matthews

Casey McLaughlin

Center for Center for ETHICS*ETHICS*University of Idaho

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• Required in both bones and in body fluids

• A deficiency can lead to osteoporosis

• It activates a protein calmodulin, which helps to keep a normal blood pressure

• May be helpful in preventing hypertension, diabetes, and some cancers

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• Four 8-ounce glasses provides 1200 mg of calcium, as well as many other vitamins and minerals

• Sugar and caffeine ingestion can lead to reduced calcium in the body

• Adolescent females consume the least calcium

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• Soft drinks may contribute to low nutrient intakes in youths

• Linked to bone fractures in adolescent girls

• Just one glass could be detrimental to a child’s nutrient levels

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• To observe and describe beverage consumption of children at fast food restaurants

• To try to implement data collected in ways which may better our general community

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• Three restaurants were observed, over six weeks, in one hour increments

• Observations were anonymous

• The number of milk cartons on a child’s tray, and his or her approximate age, were observed.

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• 122 children were observed• Five chose milk products (04%)• 117 chose a carbonated drink (95%)• 4.1% of children observed chose

milk

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• Restaurants charge more for milk than soft drinks, and include a soft drink with children’s meals.

• Parents either making the decision for their child to drink a soft drink, or letting the child choose a soft drink.

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• Work with restaurants, parents, and educators, to raise awareness regarding milk consumption

• Work with restaurants to improve milk marketing

• Be a role model by consuming milk .

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• There is a significant difference in the consumption of milk and the consumption of soft drinks at fast food restaurants

• There is a need for an increase in the promotion of milk consumption

• As educators, we need to apply this information in our curriculum

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• Help young people learn skills, not just facts

• Give students chances to repeatedly practice healthy eating habits

• Make nutrition activities fun

• Involve students, teachers, parents, and the community in all of these activities

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Do they drink Milk??

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1. To observe the milk product buying habits of parents of children in fast food restaurants.

2. To survey randomly selected parents’ views about beverage choice and consumption of their children.

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Customers in three northwest cities were observed to determine what

kinds of drinks were being purchased at fast food restaurants.

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12 (2 percent) purchased milk for their child

410 purchased a carbonated drink (90.9%)

20 bought coffee (04%)

9 bought water (01%)

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50 parents from one of the cities were randomly selected to answer a 12 question survey concerning beverage consumption by their children.

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46 gave their children the choice of drink when at fast food restaurants (92%)

4 chose for their child (8%)15 stated that their child drinks 1-2 glasses of

whole milk per day (30%)35 stated that their children “seldom” drank

whole, 2%, or low fat milk. (70%)

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Potential epidemic in 20 years with osteoporosis

Amount of calcium peaks at this time (Golden years)Peak bone mineral density accrual develops in

girls between 12-15 years of ageIn boys 12-18 accrual

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• 1. Phosphorus and caffeine reduce calcium uptake

• 2. The choice of soda in place of milk further reduces potential calcium stores

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During these years imperative:Exercise

Calcium

Vitamin D

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Any Questions?

incidence of milk consumption by children in fast food restaurants

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