FranceMarket snapshot

Global ranking for inbound visits to the UK in 2017#1 Global ranking for inbound spend in the UK in 2017#3

45%

1%

30% 19%

Holiday Business

5%

Study MiscM

Inbound tourism overviewAnnual visits* Annual visitor spend*

VFR**

Purpose of travel* (2017)Seasonal spread of travel* (2017)

22%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

25% 29% 22% 24%

Market access* (2017)Regional spread of travel* (2017)

% share of nights

High

Medium

LowBy air

42%

By sea

17%

By tunnel

41%

Visits from France

5 nights

Average length of stay* (2017)

**Visit friends and/or relatives.

8 %

0.5 %

1 %

17%

7 %

3 %

6 %4 %

2 %

7 %

42 %

2 %

4,06

4,00

0

3,95

6,00

0

3,78

4,00

0

3,61

8,0

00

3,63

3,00

0

3,78

7,00

0

3,97

4,00

0

4,11

4,00

0

4,17

1,00

0

2009 2010 2011 2012 2013 2014 2015 2016 2017

2017 averagespend per visit

£360

2009 2010 2011 2012 2013 2014 2015 2016 2017

£1,

151

m£

1,15

1 m

£1,

142

m£

1,14

2 m

£1,

166

m£

1,16

6 m

£1,

513

m£

1,51

3 m

£1,

368

m£

1,36

8 m

£1,

434

m£

1,43

4 m

£1,

493

m£

1,49

3 m

£1,

372

m£

1,37

2 m

£1,

425

m£

1,42

5 m

Sour

ces:

*In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

).

Séverine Tharreau

VisitBritain Country Manager France

severine.tharreau@visitbritain.org

Visit Britain

35 rue du Faubourg St Honoré

75008 Paris

France

Consumer website: visitbritain.com

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

@VisitBritainFR

LoveGreatBritain.fr

@LoveGreatBritain_fr

#LoveGreatBritain

Travel guidebook

Britain is ranked highly (within the top 10 out of 50 countries) by the French for:

16-24 13%

0-15 9%

25-34 22%

35-44 19%

45-54 18%

55-64 12%

65+ 6%

Bretagne124 | 3%

Pays de la Loire178 | 5%

Normandie118 | 3%

Hauts-de-France385 | 11%

Grand-Est220 | 6%

Nouvelle-Aquitaine258 | 7%

Centre-Val de Loire58 | 2% Bourgogne-Franche-Comté

51 | 1%

Ile-de-France1,497 | 41%

Auvergne-Rhône-Alpes295 | 8%

Occitanie279 | 8%

Provence-Alpes-Côte d’Azur192 | 5%

Corse5 | 0%

Contemporaryculture

Vibrantcities

Historicbuildings

Culturalheritage

Sports

Visits in 000s I% share of visits

High

Medium

Low

FranceMarket snapshot

of French visitors were repeat visitors in 2015*73%

Visitor profileKey demographics* (2017) Visitors' origin* (2014)

Priority market segments & attributes

of French visitors were “likely” or “extremely likely” to recommend Britain in 2015*

95%

Sour

ces:

* In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

* V

isit

Bri

tain

/Ips

os 'D

ecis

ions

and

Influ

ence

s' re

sear

ch (A

pplic

able

to p

eopl

e w

ho v

isit

ed B

rita

in),

***

Anh

olt-

GfK

Nat

ion

Bra

nds

Inde

x.

Top three activities in the UK* (2007-2017)

Shopping Going to the pub

Perceptions of Britain*** (2017)

Word of mouth Information on search engines

√ Ease of access √ Cultural attractions√ A different culture√ Vibrant cities √ Wide variety of places to visit

1 3

Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)

Travel companions** (2016)

59%

19% 19%

Spouse/ Partner

13%On their own

With childrenunder 16 With friends

14%

With other adultfamily members

2

Other / unknown453

ExplorersPrimarily 40+ age group; higher incomefamilies and empty nesters who look forauthentic experiences often in theoutdoors. Enjoy culture and heritage,scenic countryside, a mix of traditionand off-the-beaten track.

BuzzseekersPrimarily 18-39 age group, dominanceof singles, pre-family couples and youngprofessionals. Youthful and adventurousmind set. Active, enjoy foreign cultures.Motivated by cultural attractions, easeof access, vibrant cities, and a variety ofplaces to visit.

Dining inrestaurants

Other / unknown

1%