Expression of Interest for:

Inaugural Venue Naming Rights Partnership

Brisbane Arena

OPPORTUNITY

Netball Queensland is seeking to source and enter into an exclusive Naming Rights Partnership with a suitable entity. The opportunity presents a rare and innovative marketing platform to associate with a premier sports and entertainment facility. This opportunity would suit:

BACKGRO

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DTHE VENUE

The venue, currently referred to as the Brisbane Arena, is a boutique 5,000 capacity indoor sports and entertainment arena, located within the precinct of the Queensland Sport and Athletics Centre (QSAC) in Nathan, Queensland. The $44 million venue is currently under construction (due for completion early 2019) and when completed will include:

• 5,000 capacity show court• 7 additional community courts• Elite performance training facility including gymnasium

and sports science sports medicine clinic• Netball Queensland administrative headquarters• Café

The venue will become the new home for the Lorna JaneQueensland Firebirds in Suncorp Super Netball as well as thespiritual home for netball in Queensland. The venue will alsohost additional sporting teams, entertainment experiencesand community events and will deliver premier local, nationaland international sport and non-sport content across the year.

EXPO

SURE

The venue will deliver diverse sport and entertainment content year roundwith netball as the primary tenant. Netball content alone will deliver directbrand exposure to over 105,000 patrons a year who will attend the venueto compete in, or experience netball.

Lorna Jane Queensland Firebirds fixtures in the 2017 Suncorp Super Netballseason attracted a total television audience of 976,000 across the seasonthrough a combination of live broadcast on Channel Nine and TelstraDigital. Suncorp Super netball has a large, passionate and influential fanbase with over 1 million Australians 18+ identifying themselves as avid fansof the league with a higher than national average representation of femaleconsumers (53% v 51%) aged between 25-34 (21% v 18%).

In addition, the venue will host significant other non-netball related sportsand entertainment content with further brand exposure to an estimated70,000 patrons a year through direct venue attendance alone. The majorityof these events will also deliver much broader exposure via theirpresentation on broadcast (television and digital) platforms.

The venue is also part of the larger Queensland Sport and Athletics Centreprecinct which attracts an average annual patronage in excess of 250,000per year.

Located on two of Brisbane’s main arterial roads (Kessels and Mains),external branding will receive exposure to over 32 million vehicles per yearwith the adjacent park n ride carpark offering consistent brand exposure toa further 250,000 commuters a year.

175,000Participants and spectators per year

32 millionVehicle driving by venue per year

976,000Firebirds televisions audience (2017)

BENEFITS

Objectives that could be delivered for a Naming Rights Partner would include but not be limited to:

• Huge brand awareness in a hightraffic location

• Significant media equivalencyvalue

• Positively impact brand image

• Stimulate sales, trial and usage of

your product

• Entertain clients and prospects

• Gain on-site sales or supply rights

• Improve brand credibility

• Network with co-sponsors

• Money can’t buy experiences

PARTNERSHIP RIG

HTS

• External stadium signage;

• Accessing internal digital and static signage tohighlight your sponsorship and services;

• Identification on uniforms of venue staff;

• Identification on venue stationery and collateral;

• Identification on event ticketing;

• Identification on official website;

• In-venue announcements;

• Match day programs and collateral.

• Access to corporate / VIP tickets and experiences;

• Opportunity for game-day activation and productsampling;

• Access to event content;

• Access to the netball community through NetballQueensland, for direct customer engagementopportunities.

OTHER BENEFITS AND RIGHTSBRANDING RIGHTS

* Confirmation of Naming Partner’s Rights will besubject to negotiation however could include thosedetailed on this page.

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THE OPERATOR

Netball Queensland will manage the operations of the venueon behalf of Stadiums Queensland. Netball Queensland is aunifying leader responsible for the growth, sustainability andsuccess of Netball. Our vision is to become a world-leadingsports organisation, respected for transforming lives throughnetball.

Netball Queensland is a non-profit sporting organisationgoverned by a Board of Directors and managed by a vibrantteam. We are a member organisation of Netball Australia, thenational body for the sport. Our members are the affiliatednetball associations from across Queensland who currentlyrepresent in excess of 300 netball clubs and over 60,000registered players and non-playing participants.

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THE OWNER

Stadiums Queensland (SQ) is charged with the managementof major sports facilities that are declared, under QueenslandGovernment regulations, as being venues having the capacityto stage national or international sports events, recreationalor entertainment experiences.

These venues feature some of the most famous sporting andentertainment centres in Australia and in some cases theworld, including: The Gabba, Suncorp Stadium, BrisbaneEntertainment Centre, 1300SMILES Stadium, MetriconStadium, Queensland Tennis Centre, Sleeman Sports Complex,CBUS Super Stadium and the Queensland Sport and AthleticCentre.

Nominated external naming rights signage location on Eastern façade.* this provision is replicated on theWestern façade.

Nominated external naming rights signage location on Northern façade.

* Indicative name only for illustration purposes

ARTIST IMPRESSION

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• External plaza

• Show court (5,000 capacity)

• Community courts (no.7)

• Public foyer

• Café

• Food and beverage (no.2)

• VIP Suites / function spaces

• NQ Administration

• Central venue management

• Ticket office

• Parents room

• SSSM clinic

• Gymnasium

• Elite change rooms (no.2)

• Community change rooms(no. 4)

• Umpire change rooms (no.2)

• Public amenities

• Doping control

• Green room

• Media / production room

• First aid rooms (no.2)

• Hydration room

• Laundry

INVESTMENT AND TERM

The level of investment for the inaugural Naming Rights Partnership will be negotiated between the parties, commensurate with rights and benefits.

The sponsorship commencement date and term will also be negotiated as part of discussions between parties however the Owner and Operator value longevity in their partnerships and prefer an agreement of an initial minimum five (5) years.

YOUR NEXT STEPS

To register your interest in this opportunity, please contact:

Justin WhiteNetball QueenslandGeneral Manager - Commercial & Sponsorshipjustin.white@netballq.org.au0452 298 961

S P O N S O R S H I P P R O P O S A L

ABOUT NETBALL QUEENSLAND

S P O N S O R S H I P P R O P O S A L

NETBALL QUEENSLAND

OUR “FLAGSHIP” THE QLD FIREBIRDSThe most successful team in the Trans-Tasman ANZ Championship

GOVERNANCE, DEVELOPMENT, PROMOTION & ADMINISTRATION of Queensland Netball

MEMBER ORGANISATION OF NETBALL AUSTRALIAThe national body for the sport

NOT FOR PROFITGoverned by a Board of Directors

REPRESENTING360 netball clubs and over 60,000 registered players and non-playing participants

MEMBERSHIP79 affiliated netball associations across QLD

S P O N S O R S H I P P R O P O S A L

THE NEW STATE HOME OF NETBALL

• $44M PROJECT• CONSTRUCTION STARTED MAY 2017• DUE FOR COMPLETION JANUARY 2019• LOCATED AT THE QUEENSLAND SPORTS & ATHLETIC CENTRE, NATHAN• THE FACILITY WILL BE OWNED BY STADIUMS QUEENSLAND AND MANAGED BY NETBALL QUEENSLAND

PERMANENT PURPOSE-BUILT HEADQUARTERS FOR QUEENSLAND NETBALL

EIGHT COURTS INCLUDING A 5,000 CAPACITY FIREBIRDS SHOW COURT

STATE OF THE ART TRAINING AND PLAYING FACILITY FOR THE FIREBIRDS

NETBALL QUEENSLAND OFFICE ACCOMMODATION

THE PREMIER NETBALL-SPECIFIC FACILITY IN THE COUNTRY

CAPACITY TO HOST QUEENSLAND’S AND AUSTRALIA’S BIGGEST NETBALL CARNIVALS

S P O N S O R S H I P P R O P O S A L

FAST FACTS

70NATIONS

20MPARTICIPANTS COMMUNITY IN QLD

300K

S P O N S O R S H I P P R O P O S A L

Queensland State Netball Centre

ARTIST IMPRESSION