IN

2020Media Kit

IN Publishing, LLC proudly presents IN Wheeling Magazine, which offers a glimpse into the culture and society that define West Virginia’s first and finest city. For over ten years, IN Wheeling Magazine has been the definitive portal into the City’s society and lifestyle.

IN Wheeling Magazine engages the most savvy and influential readers in the tri-state area with distinctive and intriguing insights into our City. Our Magazine will make you proud to be IN Wheeling.

Wheeling’s Society and Lifestyle Magazine

P.O. Box 6055Wheeling, WV 26003(304) 230-1217www.inwheelingmagazine.com info@inwheelingmagazine.com

DemographicsOur Readers Earn Money %$125,000 and under................................................................11% $125,000 - $175,000................................................................26% $175,000 - $200,000............................................................... 28% $200,000 - $250,000............................................................... 20% $250,000 +............................................................................... 15%Our Readers Are SmartCollege BA or BS........................................................................ 95% Graduate MA, BA, MD, or PhD.................................................. 50%Our Readers Own Assets$1 million or more in total assets............................................... 23%Our Readers Are Decision MakersOwners of a Business with Employees........................................30% Ahead of Administrative Decisions at Work...............................45%Our Readers Enjoy CarsOwn 3 or More Cars.................................................................... 30%Our Readers Enjoy HomesMarket Value of Primary Residence Above $300,000................. 38%Our Readers Enjoy Dining and WineGo Out to Dine at Least Once a Week.................................... 7. 2% Drink Wine at Least Once a Week........................................... 68%Our Readers Enjoy BeautySpend at Least $100 per month at salons.................................. 34%Our Readers Like JewelryShop for Jewelry at Least Twice a Year..................................... 52%Our Wheeling Readers Shop in PittsburghAt Least Once Every Two Months.............................................. 48% At Least Once a Month............................................................... 30%Our Readers Are CharitableDonates at Least $3,000 Annually............................................ 46%Our Readers Love Our MagazineCurrently Have 4 or More Copies in Their Homes..................... 40%

Circulation & WebPress Run 8,000 Readers (projected) 20,500

DISTRIBUTIONHouseholds(south Pittsburgh) 2,000Households(Wheeling) 700Subscriptions 800Hotels & Resorts 400Newsstands (Retail) 1,000

Advertiser Copies 1,400Promotional 1,700

WEBSITEImpressions per Quarter 10,000Facebook followers 3,200

SpecificationsAll color glossCover: 100# color UV liquid coat, perfect boundInside: 70# color gloss

See what they are saying aboutINWheeling Magazine!

“I just wanted to write and say what a great magazine you have! It is every bit as good as “Pittsburgh” or “Washingtonian”. My wife and I moved back home to Wheeling 5 years ago after having lived in Fairfax County, VA for 19 years so we had gotten used to “Washingtonian” magazine. I am now proud to provide copies of your magazine to former acquaintances to let them see the good things about our city...It’s good to be back home.”

“The magazine is amazing! I just picked it up at Good Mansion Wines. I have been coming to Wheeling for a number of years and have been sad to observe its decline. Your magazine is such a breath of fresh air and I hope it heralds a new, brighter day for this charming and historical city. Thank you and keep up the good work.”

“I noticed the recent issue of your magazine yesterday at the OC Library. It is very well done and projects a positive image for the City that will be very beneficial... I want to compliment you on your very “slick” & upscale publication. The photography in particular is outstanding.”

“I just wanted to say how much I enjoyed your Spring edition.”

“INWheeling Magazine—I just love that magazine.”

“First of all, I would like to extend our Congratulations to you on INWheeling Magazine. It really is nice to see the City featured in such a great light.”

“The day that first issue came out, everyone in the city stood a bit taller.”

“Your magazine is wonderful. Very classy.”

“Thank you so much for treating us to the Spring issue of IN Wheeling Magazine. Your talent, creativity and hard work explode in refreshing words and images. The magazine is a treasure... The photos and the written remarks appear faultless. You do present the many faces of Wheeling at their best. Thank you for that!”

- Industry statistics show that each magazine is read by over 2.5 people

- Oglebay Park, Wheeling Island

- Convenient Food Marts,

- over 60 advertisers - over 100 additional drop off locations in tri state area and

- this number is constantly growing

2020

Books a Million, Krogers, Good Mansion Wine, Wheeling Coffee and Spice,Reisbeck’s, Spry’s Mail Center, Center Cup Coffee, VC Wares, Peggy’s Flowers and Wheeling Hospital Gift Shop

See what they are saying about INWheeling Magazine!“Let me start by saying, “I LOVE YOUR MAGAZINE!” This is EXACTLY what Wheeling needs to remind the community about what a wonderful city they live in! So many people take Wheeling for granted and fail to see all the history & beauty that surrounds them. You highlight the city in such a wonderful way! Most people like to focus on the negative aspects of the city, but I’m ecstatic to see that you are focusing on the positive.”

“What a positive look at Wheeling (a real change)!”“I want to compliment you on the wonderful INWheeling Magazine – it definitely looks like a national magazine! Way to go!!”

“Terrific magazine and a fantastic addition to the Ohio Valley!”

“Your magazine is the talk of the town!”

“Just wanted to tell you how much I have enjoyed reading your magazine! The layout and graphics are very professional. Thanks you for bringing a high quality product to the Ohio Valley.”

“It’s great to see a magazine examining the events and people in our community. It was entertaining to read, and the magazine was very well put together.”

“Your IN Wheeling magazine is fantastic and so good for the people of Wheeling. Thank you so much for undertaking this publication.”

“My mom just sent me a copy of INWheeling and I was very impressed! You are doing a great job - the city needs something like this.”

“Love your magazine! The paper is superb and the photos outstanding. Congratulations.”

“Just read your magazine - Great for the City - I believe in Wheeling and its future- ideas like yours are what we need.”

“Great job, guys. Nice to see someone adding class to Wheeling. How about doing a newspaper! ... or TV station! Have a great day.”

“My husband and I love your magazine. It is nice to see people taking pride in Wheeling!”

Editorial CalendarSpring 20

Theme: Wheeling Renovates Agreement Due: Jan 15 Artwork Due: Jan 22Hits the Streets: Feb 14

Summer 20

Theme: Wheeling’s RetiresAgreement Due: April 16 Artwork Due: April 23 Hits the Streets: May 14

Fall 20

Theme: Old Buildings, New BusinessesAgreement Due: July 15 Artwork Due: July 23Hits the Streets: Aug 14

Winter 20

Theme: Wheeling Charitable FoundationsAgreement Due: Oct 15 Artwork Due: Oct 22 Hits the Streets: Nov 14

2020

Sizes Rates (per issue) all rates are net

Double Page*Outside Back Cover*Inside Front Cover*Inside Back Cover*Full Page*2/3 Page Vertical1/2 Page Horizontal1/2 Page Vertical1/3 Page Vertical1/3 Page Square1/6 Page Vertical1/6 Page Horizontal1/12 Page SquareWebsite top banner (homepage)

Website column ad (homepage)

17” 11.125”

8.5” 8.8938”

8.5” 11.125”

8.5” 11.125”

8.5” 11.125”

4.77” 9.77”

7.25” 4.812”

4.77” 7.163”

2.3” 9.75”

4.77” 4.8125”

2.3” 4.8”

4.77” 2.397”

2.3” 2.3”

10” 1.25”

3” 7”

$2,100

$1,800

$1,500

$1,500

$1,100

$800

$650

$650

$500

$500

$300

$300

$200

$150

$150

$2,300

$2,000

$1,750

$1,750

$1,300

$1,000

$825

$825

$600

$600

$375

$375

$250

$200

$200

$2,600

$2,300

$2,000

$2,000

$1,500

$1,250

$1,050

$1,050

$700

$700

$500

$500

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$235

$235

$3,000

$2,600

$2,300

$2,300

$1,700

$1,500

$1,250

$1,250

$800

$800

$600

$600

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$275

$275

* All website ads are full impression.

*Fit all content into an 8.25”x10.875” area (8.25” x 8.5” area for the Outside Back Cover). Bleed all images to the sizes listed above.

Design charges are not included in the above prices. IN Wheeling can provide design services. Any ad created by IN Wheeling is subject to production charges of $100 for 1/2 page to full page ads and $50 for 1/12 page to 1/3 page ads, which include ONE proof check. Adjustments to exisiting ad range from $75 - $50 for full and half page ads and $25 to $15 for all additional sizes, price based on adjustments and revisions. All final comments must be submitted in writing after this first review of the proof. Revised proof will be submitted to Advertiser for its records, and it is the responsibility of the Advertiser to receive and review all proofs. IN Wheeling will assume that the Advertiser has approved the proof if no written comments are received. Advertiser is responsible for providing all images and text. All images to be 300 dpi or greater. Any additional work required by additional proof checks by Advertiser will be charged at $50 per hour, with a $25 minimum. The ad may be used by Advertiser repeatedly in the magazine at no additional design cost, as well as in other media. It is the responsibility of the Advertiser to provide new artwork for a recurring placement by the due date. IN Wheeling will assume that an Advertiser who does not provide new artwork for a recurring placement intends to use artwork from the previous issue.

AD WIDTH HEIGHT 4 TIMES 3 TIMES 2 TIMES 1 TIME

Full Page 2/3 Page

1/3

Page

Ver

tical

1/2 Page Horizontal

1/3 PageSquare

1/6

Page

Ver

tical

1/6

Page

Ver

tical

1/6 Page Horizontal

1/12 Page

1/12 Page

1/2 Page Vertical

IN

IN Wheeling Magazine reserves the right to reject placement of an ad- vertisement for publication at any time if the advertisement contains lewd, profane, derogatory, slanderous, or blatantly inaccurate content. The Advertiser may be responsible for a placement charge based on how near the ad is submitted to the placement deadline. The placement charge will not exceed 50% of the advertising rate posted on the previous page.

Advertisers assume complete responsibility and liability for all content of their advertisements, including those advertisements designed by IN Wheeling Magazine and any of its agents. IN Wheeling Magazine is limited in its liability for errors from the printing process not to exceed the value or cost of the space occupied by the error. IN Wheeling Magazine is not responsible for any errors in any advertisements designed by it or its agents whose proof has been submitted to the Advertiser for approval prior to going to press. Multi placement contracts which are breached will be subject to a rate based on how many continuous ads actually ran.

RIGHTS AND RESPONSIBILITIES

• High resolution format (minimum 300 dpi)

• flattened PDF files only

• All color ads must be formatted in CMYK color.

• If color matching is critical, a high-quality color match proof must be provided by Advertiser.

• Any and all materials received or altered after the appropriate closing date will be subject to late handling charges to be determined by IN Wheeling Magazine.

• IN Wheeling Magazine will not be held liable for printing complications, which may arise due to receipt of nonconforming materials.

• IN Wheeling Magazine is not responsible for ads sent without proofs or ads not meeting our requirements.

ADVERTISING TERMS& CONDITIONS

PRODUCTION REQUIREMENTS

E-MAIL

QUESTIONS

PROOFING

SHIPPING OF ART/FILES

DROP BOX

HOW TO SUBMIT ADS

• All CD’s and hard copy proofs can be sent to: IN Wheeling Magazine, attn: Ads P.O. Box 6055, Wheeling, WV 26003

• A low-resolution electronic proof in the PDF format can be e-mailed at no additional charge. Please note that the color of a PDF viewed onscreen is affected by the quality of your computer monitor.• Any file submitted incorrectly with regard to file type or ad specs that IN Wheeling Magazine must correct may be exposed to a production charge of $50.00 per hour labor.• THE CLIENT IS RESPONSIBLE FOR THE PROOFREADING OF ALL ADVERTISEMENTS.

• For technical assistance, please contact us at (304) 230-1217 or e-mail to: info@inwheelingmagazine.com• Ads and advertising materials submitted after the deadline are subject to a late fee.

• Please send all e-mailed ads to: info@inwheelingmagazine.com• Please use Stuff-It, Zip, or any other Macintosh self-extraction format for larger files. We accept files up to 10 MB.• Please include in the subject line of your e-mail the following tag line: advertiser’s name size of ad publication quarter.• IN Wheeling Magazine Magazine is not responsible for misdirected or corrupt e-mails and attachments.

• Please contact us at info@inwheelingmagazine.com for DropBox instructions

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