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SPOORTHY

Editor’s Desk

OCTOBER - DECEMBER, 2019 - ISSUE - 19

“Education is an ornament in prosperity and refuge in adversity” – Aristotle

The 19th issue brings to you a host of events v.i.z. Snatak, Sammelan and Sneha; which are the ornaments of SSIM.

Additionally, the jewels of the ornament of education in SSIM is emphasized by the consistent contribution to management research and extension activities. The progress towards knowledge and best practices sharing from the industry is remarkably seen through the number of guest lectures organized for the students.

Students’ keen interest to express their opinions and understanding on latest trends in innovation is presented in the article written by a PGDM – Marketing student.

Furthermore, this issue highlights the entrepreneurship capabilities that are encouraged through various club activities meticulously conducted by E-Cell.

The crown of ornaments; placements of senior students and the scale at which the number of students are placed by the end of December 2019 is the shining star and a true ornament of prosperity of SSIM.

Chief Patron: Mrs. Aarathy Sampathy, President & CEOPatron: Dr. Sailesh Sampathy Vice President & DCEEditor: Ms. K. Grace Mani Assistant Professor - Marketing

Student Editors:Ms. Ananya, Mr. Allur Sai Vijay Kumar

Ms. R. Tejaswini

In this Issue

Contact: Ph: 040-27165450-54; Fax: 040-27165451; Website: www.ssim.ac.in; Editor Email ID: grace@ssim.ac.in

NEWSLETTER

SIVA SIVANI INSTITUTE OF MANAGEMENTNH-44, Kompally, Secunderabad - 500100. Telangana.

VISIONTo be a Premier Management Institute significantly

contributing to Corporate World and Society.

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1. Editor’s Desk

2. SSIM Events:

– Snatak

– Sammelan

– Sneha

3. Special Events

Blood Donation Camp

Heartfelt Thanks Rally to Cyberabad

Commissioner of Police

4. Article

– Mr. Allur Sai Vijay Kumar, 2nd Year PGDM -Marketing

5. Faculty Achievements

6. Training Programs

7. Workshops & Guest Lectures

Guest Lectures for Students

8. E-Club Activities

9. CIS

10. Corporate Placements

11. Industry Institute Interaction

MISSIONTo disseminate management knowledge through focused educational programmes.To contribute to management knowledge through extension and research activities.To develop responsible management graduates through ethics based education.To promote the culture of critical, innovative thinking and social entrepreneurship.

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SSIM EVENTS

Snatak The convocation for 2017 – 2019 batch was organized on 22nd October 2019, at the Hari Hara Kala Bhavan, Secunderabad. The current batch of juniors and seniors volunteered for the various committees like the registration committee, the seating committee and such others. The program began around 9:30 AM, with all the seniors and their parents marking their presence in the auditorium. The student toppers for all the PGDM Programs- subject wise and program wise were felicitated with certificates, medals and cash prizes. This was followed by an individual felicitation to all the fellow students of every program.

The graduating students interacted with the faculty members while their proud parents captured these moments with several photographs. This event gave a wonderful opportunity for the ongoing batches to interact and connect with their seniors and know about the corporate happenings and establish a professional relationship.

Sammelan:Sammelan 2019, the annual sports and games event of SSIM was a grand success. It was scheduled from the 18th December 2019 to the 22nd December 2019. The coordinators for the event had a meeting a week before the date, to discuss the pre-requisites of the event, the venues, the games to be arranged, participants criteria and selection and the entire schedule that is to be planned. The games included- The tug of war, carroms and table tennis which took place on 18th in the administrative block lawn, cellar and new hall respectively; Badminton on 19th at the KVR Gardens indoor stadium; chess and volley ball on 20th in the cellar and SSIM Jubilee block respectively; throwball and carrom on 21st in the SSIM Jubilee block and the cellar respectively and Cricket in the cricket grounds on 29th December. Seniors and juniors had actively participated and made their presence count. Winners and runners for all the sports and games were announced and awarded with mementos and certificates.

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Sneha:-Sneha- The alumni meet of SSIM which is conducted on the 3rd Saturday of December every year was organized on the 21st December 2019. Preparations started a month before and invitations were sent to about 3000 alumni. The event kick started with the registration at 5:00 PM. Tea and snacks were provided to the guests who were mesmerized on returning back to college and meeting their faculties. The programme began by lighting of the lamp by the Vice President and Deputy Chief Executive Dr. Sailesh Sampathy and the office bearers of ALUMNI, followed by an invocation song. Later, campus news was shared by Dr. S.V Ramana Rao, Director SSIM. Dr. V.G Chari, Associate Vice President, shared the information about the international tie-ups. SNEHA report was presented by Mr. K. Sreehari, Associate Professor. This was followed by a brief address by Dr. Sailesh Sampathy.

The alumni then engaged in a voluntary talk about their corporate life and a special address by Mr. Badri Vishal, Vice president, HDFC; and Ms. Mamtha Madireddy, Senior Vice President, HSBC. Another mega notice at this event was the release of SUYOG - The Alumni newsletter and the inauguration and launch of the Alumni Portal. Later a number of cultural events took place followed by a vote of thanks by Mr. Rahul Jain and dinner.

SPECIAL EVENTS

Rally to Thank Cyberabad Commissioner of Police V. C. SajjanarOn 6th December 2019,SSIM students participated in a rally to express their heartfelt thanks to Mr. V.C. Sajjanar, I.P.S., Commissioner of Police, Cyberabad and his team for delivering prompt justice in the Disha case. The rally was held from SSIM Campus to Cineplanet in Kompally.

Blood Donation Camp by HDFC BankOn 4th December 2019, a blood donation camp was organized by HDFC Bank in the campus. Many students participated in this Nobel cause.

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ARTICLE Is foldables the future?

All thanks to technology, the foldable technology is opening new doors of how we interact with our gadgets, how we work, and how we multi-task. The advertisement shown by Samsung in CES 2013 where a small phone can become a tablet in no time giving the user the extra space to work on, has become a reality today; as more and more technology companies are working in bringing out gadgets which possess this technology. Aside from camera improvements, there aren’t many hardware upgrades that justify the price increase of smartphones. Accordingly, companies are desperate for any new feature that could give them an edge over the competition. Any innovation that truly distinguishes them from a competitor could be the feature that gets customers to switch. In the eyes of manufacturers, foldability is that new feature.Samsung launched its first foldable smartphone “Samsung Galaxy Fold” in 2019 which is just a proof of concept that foldables are the future. The device even though faced many screen issues in the introduction stage, Samsung then recalled every unit from the customer and replaced it with a redesigned product. Then came many companies like Microsoft, Huawei etc., launching foldables.The technology is very expensive as of today, so were the smartphones five years ago. As the time passes, smartphone can be a standalone device which can also act as tablet, computer, TV and even a projector. The form factor of the very smartphones has been changing since inception. The customer needs are dynamic, they started to like the smartphones having a huge display. When we have a whole new form factor, there is so much to talk about or think about. Now the new form factor in the future of tablets or smartphones will be packing a large screen in a small space. The new form factor comes at a disadvantage of visibility of crease when folded open. This has been fixed by Motorola Razor which has been launched in 2019 as a mid-range smartphone. Just imagine you are carrying a gadget in your pocket which can open like a tablet and even a full-size computer. Wouldn’t that be cool? We are going to see some folding in the future, folding in, and folding out.

Mr. Allur Sai Vijay Kumar

2nd Year, PGDM – Marketing

CONFERENCE/SEMINAR PAPER PRESENTATION

Mr. M. Pardhasaradhi1. Presented a paper on “Nudging an emerging

tool to desired social and economic behavior in the National Seminar organized by Department of Business Management, St. Joseph’s Degree & PG College, Hyderabad on 30th Nov, 2019.

2. Presented a paper on “Cross Border Insolvency Law – Role of UNCITRAL Model Law” in a two-day conference titled “Recent Trends In Corporate Laws: Their Impact On Socio-Economic Development in India” on 23rd and 24th Nov, 2019.

PARTICIPATION IN CONFERENCE / SEMINAR / WORKSHOP

Dr. K. S. Harish Participated in a one-day workshop titled “NIRF India Rankings” on 18th Oct, 2019 at JNTU, Hyderabad.

FACULTY ACHIEVEMENTS ACADEMIC LAURELS Siva Sivani Institute of Management consistently strives to raise the standards of education. In its pursuit to excellence the institute has always secured a rewarding place in the list of top business schools in India.

AWARD RANKTop B-School of Super Excellence in India By COMPETION SUCCESS REVIEWMost Promising B-Schools By OUTLOOK - ICARE || India MBA Rankings 2020

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Top B-School in Telangana under Private Category By CSR-GHRDC B-Schools Survey

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Top B-School in India By The Week Survey, November 2019

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Top B-School in India under Private Category By The Week Survey, November 2019

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Top B-School in South Zone By The Week Survey, November 2019

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Top B-School in South Zone under Private Category By The Week Survey, November 2019

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Top B-School in Hyderabad By The Week Survey, November 2019

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RESEARCH PUBLICATIONS

Dr. G. Uma Maheswari

1. Banking Technology Services Quality Gap between public and private sector banks, International Journal of Engineering and Advanced Technology (SCOPUS), ISSN: 2249-8958 (Online), Volume-9 Issue-1, DOI: 10.35940/ijeat. A9449.109119 October 2019.

2. Mediation of Motivation between Job Rotation Practices and Employee Performance, Journal of Interdisciplinary cycle research (JICR) ISSN: 0022-1945, Vol X, Issue XII, DOI:18. 0002.JICR.2019.V11I12.008301.3168005, December 2019.

Dr. A. Kalyani

1. Skill building process and strategies for development, J Encyclopedia of the UN Sustainable Development Goals ISSN: 978-3-319-69902-8, Publisher - Springer, Cham, DOI: https://doi.org/10.1007/978-3-319-69902-8_70-1, November 2019.

Mr. M. Pardhasaradhi

1. Return based vs Range based Volatility Estimations – An Overview, The International Journal of Analytical and Experimental Modal Analysis, An UGC-CARE Approved Group – A Journal; ISSN: 0886 – 9367, October 2019.

2. Cross Border Insolvency Law – Role of UNCITRAL Model Law, Recent Trends in Corporate Law, Vrinda Publishing House, ISBN: 978-93-87418-40-0, November 2019.

Dr. V.G. Chari

1. Making management in VUCA World, The Hindu – Education Plus, 21st October 2019.

TRAINING PROGRAMSFaculty Development ProgramS.No. Date Place TopicDr. M R Senapathy1 1st October 2019 Avanti Degree college Emerging trends in Indian Economy and commerceProf. S F Chandra Sekhar1 16th October 2019 Avinash Group of Institutions, LB Nagar FDP on Supervision of Student Research2 24th October 2019 UGC-HRD Centre, OU, Hyderabad FDP on Conflict Management

Management Development ProgramS.No. Date Place TopicDr. M R Senapathy1 12th October 2019 NAARM Ethics & Corporate GovernanceDr. M R Senapathy & Dr. Arijit Santikary1 25th October 2019 Muthoot Fin Corp Training on Marketing SkillsDr. M R Senapathy & Ms. Daman Johar1 17th December 2019 Johnson Lifts Pvt. Ltd. Enhance & Maintain Employee Morale

Student Development ProgramS.No. Date Place TopicDr. S. V. Ramana Rao1 29th October 2019 Reddy Women’s College, Narayanaguda Importance of Academic Projects and it’s Preparation2 23rd December 2019 Reddy’s Womens’ College Importance of Academic Projects and it’s PreparationMr. Subash Tej1 7th November 2019 Sreenidhi Institute of Science and Management Career Guidance

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WORKSHOPS & GUEST LECTURES AT SSIMA One Day Workshop on Unsupervised ML Technique K-Means Clustering with Real Life Data Science Exercises was held on 7th December 2019. Mrs. Priyanka, Project Manager for Digital Behavioral Studies, Data Analytics, Kantar was the resource person for the workshop.

B-School Digital Test, an innovative initiative developed by Business Standard in its pursuit to serve the management professionals, was conducted on 13th December 2019.

A training on EBSCO database was conducted for faculty and students on 18th December 2019.

GUEST LECTURES FOR STUDENTSMr. Abhijit Mishra, working as Chief Economist in Wipro, Delhi addressed junior students on Business Analytics, on 1st November 2019.

Ms. Shonima, Senior Product Manager, GNS Games, a graduate of IIT Madras and IIMA addressed both senior and junior students on Business Analytics on 30th November 2019.

On 2nd December 2019, Dr. Neelima, from COCOTANG gave a guest lecture on the topic Entrepreneurship to PGDM students.

Mr. Pavan, addressed the students on the topic “Career planning in Alaytics using SAS” on 4th December 2019.

On 9th December 2019, Mr. Dheerander Chari, Executive at Shore Infotech, alumni of SSIM, gave a lecture to the students on 9th December 2019.

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ENTREPRENEURSHIP CELL (E-CELL)

26th October 2019 for PGDM – A & B

SSIM E-Club conducted several activities for 1st year students.

On 9th December, PGDM TPS student Ms. Meghna from 2017-19 batch started her entrepreneurial journey by opening the eatery outlet ‘Sandwich Eatery’ at Petbasheerbad.

29th October 2019 for PGDM – General & PGDM – Marketing

CENTRE FOR INTERNATIONAL STUDIES (CIS)Dubai Immersion Programme 2019The Dubai immersion programme for the students of SSIM was a huge success. They were a group of 10, with Professor K. Sreehari as the faculty coordinator. It was scheduled for a week, starting from the 28th November 2019 - 5th December 2019. The team visited THE UNIVERSITY OF BIRMINGHAM, Dubai, and CONMIX, an industry, where students learnt about construction, cement products, paints, manufacturing activities, quality research and marketing strategies. They enjoyed the famous Desert Safari, the Dubai city etc. The last day was scheduled for alumni meet, where the students met about 7 of the alumni of SSIM. The trip was not only very productive but also fun-filled.

FOM University VisitOn the 12th of December 2019, our faculty team for International studies including Mrs. Damandeep Johar, Assistant Professor and Dr. Pavan Patel, Professor, had welcomed the committee members of The FOM University of Applied Sciences for Economics and Management, Germany. The agenda for the meet was about possible collaborations with the university. The meet ended with positive talks.

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CORPORATE PLACEMENTSPlacements Journey 2019 – 2020 (Batch 2018-2020) at Siva Sivani Institute of Management.Our journey continues. While the placement department scheduled the drives, students were involved in progressing themselves with their regular schedule and Placements Training. By October few more companies came to our campus; Sunera Technologies, TCS, ITC, TKPL, TACT India, Marico India, Ceipal Solutions, Spandana Spoorthy for the selection process and we reached the count to 67.

Students were very happy to see the happenings in the campus. Soon few more companies came in November, such as; Medplus, Hackett Group, Incred, Bandhan Bank, Raam Group, Khimji Ramdas, The Park, Value, Momentum, T.I.M.E, KentRo, VIVO, GD Research, FACE, Bajaj Housing, Naukri.com, ICIC securities etc.,

The number of students who moved to the industry before the end of November 2019, is 101. Having reached the target of 100 placements, the college celebrated and congratulated the students. By December 2019, 150 Students were placed, which is another big milestone of success.

The highest package recorded for the year 2018-2019 at SSIM campus is Rs.700000 at a current average is 4.66 (the recorded data is as per December 2019).

Placements for the year 2019 – 2020 are very swift compared to the previous years. The recruitment drives are still on and we are looking forward with positive hope to provide placements for all our students.

INDUSTRY INSTITUTE INTERACTIONCorporate Executives who visited the campus for End-Term Viva-Voce - Trimester IV

S. No. Name Company Name Designation1 Mr. K.Arjun Saanuai Head - Marketing 2 Mr. Anurag Naurki.com Area Manager3 Mr. Raghavendra Kotak Bank Branch Head 4 Mr. Prashanth H&R Johnson Tiles Manager - Marketing 5 Mr. Mangesh JIO Operations Manager 6 Mr. Ashwin Reliance General Insurance Asst. Manager 7 Mr. Anjan Kumar Wellsforgo Financial Associate 8 Mr. K P Singh Sharekhan Branch Manager9 Mr. Venkat Goderej Deputy Manager 10 Mr. E. Ramachandra Rao Bajaj Alliaanz Branch Manager 11 Mr. Sridhar Ryan Tax Talent Acquisition 12 Mr. Niraj Dubey H&R Johnson Tiles Manager 13 Mr. Ranjith Talent Sprint Head - Talent Aquisation 14 Mr. Akram Altair India Director15 Asrith TKPL Operations Manager 16 G.C Ranga Reddy Blackmate Operations Manager

SIVA SIVANI INSTITUTE OF MANAGEMENTNH-44, Kompally, Sec’bad - 500100. TS. Ph: 040-27165450-54; Web: www.ssim.ac.in; Editor Email ID: grace@ssim.ac.in