AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC

THE LUXURY COTTON

FOR PREMIUM FASHION

APPAREL AND HOME

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The Replacement Girl----------------------------

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The Republic of Supima

Steppin’ Out with Style...and Supima

Real Simple withSupima

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64th SupimaAnnual Meeting----------------------------

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Just For Him----------------------------

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Transparency Now----------------------------

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All In The FamilyLicensee Update

In This Edition

STAY CONNECTED

JUNE 2018

9885 S. Priest Drive, Suite 101Tempe, AZ 85284-3600

602-792-6002info@supima.com | WWW.SUPIMA.COM

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The Replacement Girl

hen the Supima organization was created back in 1954, the association set out to elevate American-grown Pima cotton and

create a luxury ingredient partnered with famed photographer, William Helburn to produce an advertising campaign that captured the luxury of

Supima cotton and Helburn chose model Barbara Mullen as the face of the Supima campaign.Sixty-one years later, 90 year-old Mullen, spending her time between Switzerland and New Mexico

caught the attention of London-based journalist and designer John-Michael O’Sullivan. Fascinated with Mullen’s story, O’Sullivan is on the verge of publishing a biography on the fashion mannequin. The Replacement Girl: A life in 24 Frames, chronicles the life of Barbara Mullen as top international fashion model in the Mid-20th-Century. Dubbed “The Re-placement Girl” by photographer Lillian Bassman, Mullen became one of the most sought-after models of her time. In addition to paying homage to Mullen by giving the model a voice, O’Sullivan wants to give readers insight into the rise of the modeling industry.

The Replacement Girl: A life in 24 Frames is being crowd-funded on Unbound. https://unbound.com

W

With a nod to craftsmanship, Banana Republic has become a select retailer for everything Supima. The American-grown, extra-long staple cotton highlights the ever-growing quality that more and more consumers are looking for: softness, longevity and resilience. Known to get better with age, Supima cotton keeps its shape and color, the fabric is known for its resistance to pilling and softer as time goes on, so it’s no wonder that the preeminent lifestyle retailer has steadily in-creased its offerings of styles that are made with Supima cotton.

From classic items to the more fashion-driven pieces, Banana Republic has artfully merchandised its collections for both men and women to feature products made with Supima. Product offerings for Him include traditional button-downs, graphic crew neck tees and sweater bomber jackets to name a few. And for her, Banana Republic includes off-the-shoulder tops in various styles and colors and a fashion spectrum of t-shirts from ladder lace couture to tie-front crews.

Shop the full SUPIMA® collection at www.bananarepublic.com

The Republic of Supima

You will definitely make a statement with Primary Socks’ new collection of - you guessed it - SOCKS. Not for the timid, these socks are offered in a variety of bold colors that will put some flair in your day-to-day wardrobe. But it’s not just about the look, Primary Socks uses American-grown Supima cotton making for a soft, luxurious feel that will make you feel like you are floating on air. Plus each pair is constructed with a double cushion, and arch support and dyed spandex to match each color with every stretch. Put a little fun in your step with Primary Socks, available in crew and low-cut style. Shop the collection at www.primarysocks.com

Steppin’ Out with Style… and Supima

For 17 years, Real Simple has been on a mission to produce quality editorial meant to make your life easier. In early May the magazine published a great story on “6 Clever Items To Simplify Your Life” and at the top of the list is Lime & Leaf’s

cotton-dyed sheet set made with Supima cotton. Touted for their easy care, the Lime & Leaf twin sheet set features its “Make it Easy” labeling and folding system that allows you to easily keep sheet sets bundled together. And Supima’s American-grown Pima cotton makes these sheets strong, soft and long-lasting.

Shop the complete collection of Lime & Leaf sheets featuring Supima cotton at limeandleaf.com/products/garment-dyed-sheet-set

Real Simplewith Supima

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Please join us at Harris Ranch Inn in Coalinga, Cali- ifornia on Thursday, August 30th for Supima’s 64th annual meeting where members will have the opportunity to learn about Supima’s current and future activities. The program will include an update of our promotional and licensing activities along with an ELS market update and other pertinent news.

Registration begins at 9:00 a.m. and the annual meeting is sched-uled from 10:30 a.m. until noon, followed by a buffet luncheon.

Please register by Friday, August 24, 2018 by either calling the Supima office at (602) 792-6002 or emailing Nancy Boyd at: nancy@supima.com. For our Arizona, New Mexico and Texas member growers, a Supima luncheon or dinner will be arranged in your respective areas. Further details with the date and location of the event in each area will be ad-vised once scheduled.

64th annual meeting registr ationthursday, august 30, 2018 - Harris R anch Inn, Coalinga, CA

registr ation: 9:00 - 10:30 a.m. / Meeting: 10:30 - 12:00 noon

luncheon: 12:00 - 1:00 P.M. / RSVP by friday, august 24th, 2018

Email form to: nancy@supima.com or fax form to: (602) 792-6004 by Friday, August 24, 2018

Thursday, August 30th, 2018Harris Ranch Inn, Coalinga, CA

REGISTRATION

9:00 - 10:30 a.m.∑

MEETING

10:30 - 12:00 noon∑

LUNCHEON

12:00 - 1:00 p.m.∑

RSVP BY

Friday, August 24th

64th SupimaAnnual Meeting

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Just For HimJust because Father’s Day has past, doesn’t mean you can’t buy that special man in your life a little something. Make sure he knows just how special he is with one of these Supima made items. Craft-ed by some of the best brands out there, this curated list of must-haves for dad are sure to make his day.

We all know how important a good night of sleep is and we have the answer, Authenticity 50 sheets. With over 1,000 five-star reviews, you know these sheets are the real deal. Made in America, from seed to stitch, A50 brings you the ul-timate in luxury bedding that will give Dad a truly unforgettable night’s sleep. Offered in a variety of colors and sizes, the Signature Sheet collection from Au-thenticity 50 is the perfect. Shop the collection at www.authenticity50.com

AUTHENTICITY 50

This 3-box set of Supima boxers from Nordstrom is the perfect gift. Made with American-grown Supima cotton, he will feel like a king wearing these luxuri-ously soft boxers. Offered in black or 3-color variety pack, Nordstrom’s box-ers feature a single-button fly and antimicrobial finish. Shop the collection at www.shop.nordstrom.com

NORDSTROM

This southern California brand has changed the way we look at socks. From boring essential to fashion statement, Stance offers a wide range of products crafted with style and quality. Gift him a pair of the Stance collection made with American-grown Supima cotton. Not only will these socks last but they will also let him express a little individuality. Shop the collection at www.stance.com

STANCE SOCKS

Whether he is hitting the golf course or happy hour, he will be good to go with this limited edition 5 o’clock polo from Tommy Bahama. Made with our premium Supima cotton, this polo is extremely soft to the touch, featuring a moisture-managing fabric and UV protection that makes it this polo perfect for a day on links. Shop the collection at www.tommybahama.com

TOMMY BAHAMA

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Transparency Now

ince announcing its plans to contract forensic firm Oritain Global, Supima cotton has been leading the way in helping to educate the industry on the importance of transparency. In a window of three months, Supima’s VP of Marketing and Promotion, Buxton Midyette, has been invited to participate in three conference roundtables to discuss the company’s efforts to promote transparency.

Hosting denim industry trade shows in New York and Amsterdam, the Kingpins Transformers sum-mit series focuses on social, environmental and economic challenges facing the denim industry. Be-lieving that product accountability is a growing concern for retailers and consumers, this year’s events shined the light on transparency. Joining Midyette on the podium where industry leaders from across all areas of the supply chain included: Roberto Candiani, Candiani Denim; Tricia Carey, Lenzing, Direc-tor Global Business Development; Frouke Bruinsma, G-Star Raw, Corporate Responsibility Director; Helen Sahi, Avery Dennison’s Global Senior Director of Sustainability; and Ben Tomkins, Oritain Global, to name a few.

The 2018 Innovation series was another summit held in New York on May 15. Cohosted by Core-sight Research together with TrendSeeder, 24 Seven and law firm Davis & Gilbert, the evening was focused on exploring “The Profile of the New Consumer”. Panelists including Supima’s Midyette; Paul Blum, former CEO of Henri Bende, Fred Segal, Juicy Couture, Kenneth Cole and David Yurman; Mike Karam, Head of Strategy, Laird+Partners discussed how consumers are shopping, how they are using different technologies and what factors value when choosing among brands with trans-parency leading the way.

From Amsterdam to New York, Midyette has been reinforcing the story of American-grown Supima cotton and its new partnership with Oritain Global to authenticate and verify Supima cotton. Being able to trace the premium cotton back to famers in America is a big step in providing transparency to the industry and ultimately the consumer.

SVP MARKETING & PROMOTIONS

Buxton has more than 25 years of experience in the cotton industry. His background

includes working as a Strategy Consultant specializing in the

retail and apparel for Kurt Salmon Associates (KSA). Previous to working at KSA, Buxton was

the Director of Latin American Operations for COTTON USA. Buxton has an MBA from the

Wharton School of Business,an MA in International Studies

from the University of Pennsylvania and a BA in

Economics and Latin American Studies from the University of North Carolina, Chapel Hill.

Supima is excited to introduce our new licensees for the month of May. Supima continues to focus on expanding its network of manufacturers, brands and retailers, in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier:

• American Phil Textiles Limited (Hong Kong) - Manufacturer - Apparel• Galeria Kaufhof (Germany) - Brand, Retailer • Gebr. Otto GmbH & Co. KG (Germany) - Spinner, Trader• Hela Clothing Pte. Ltd. (Sri Lanka) - Manufacturer - Apparel• J Jill (USA) - Brand, Retailer• Joann Stores (USA) - Brand, Retailer• Kaktos LLC (USA) - Sock Brand• Viet Tien Garment Corporation (Vietnam) - Manufacturer – Apparel• Wuzhong Heng He Weaving Technology Co., Ltd. (China) – Manufacturer

Be sure to visit our supplier directory for a full list of licensed companies, http://supima.com/industry-resources/suppliers

All In the Family

LicenseeUpdate

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IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM