SUPIMA SELLING POINTS

TEXWORLD JULY 2015

Buxton Midyette

VP Marketing & Promotions

Field shot

Short Staple (Regular Cotton)

Extra-Long Staple (Supima)

Short Staple (Regular Cotton)

Extra-Long Staple (Supima)

ELS COTTON

• Definition: In the U.S., cotton must be 1 – 3/8 inches or longer to be defined as an Extra-Long Staple (ELS) cotton or Luxury Cotton.

• ELS Represents the top 3% of the World’s Cotton.

• ELS Cottons: Egypt (Giza 88, 92), Peru (Pima), Barbados (Sea Island), U.S. (American Pima).

ELS COTTON

A LIITLE BIT OF HISTORY

HISTORY

1911: Pima is born 1954: The start of Supima

Pima’s Industrial Heritage 1920 Goodyear Tire Co.

ABOUT SUPIMA

• Grown only in Southwestern U.S., mainly CA

• 200 family farms

• Highly environmentally regulated

• 100% Machine picked

SUPIMA

ADVANTAGES

SOFTNESS STRENGTH

LASTING COLOR ABSORBANCE