IN-MARKET RESOURCES:WEB GUIDE & MAP

PROJECT OBJECTIVES

ExploreAsheville.com, as the only comprehensive visitor resource,

should be the voice of the destinationat every stage of the visit.

• Reflect the Asheville area destination brand in an on-the-ground resource that is representative of our comprehensive partner listings

• Increase economic impact by moving visitors throughout the region

• Encourage extended & repeat visitation by enhancing visitor satisfaction and growing awareness of the breadth of things to do in the destination

PROJECT OBJECTIVES

RESEARCH & DATA POINTS

Top ExploreAsheville.com pages accessed in-market

Surveys & feedback sessions with area hoteliers

Learnings from 2019 web usability study

Feedback from CVB staff who interface w/ visitors & partners

Timely, curated content

VISITOR BENEFITS

Streamlined & easy-to-use

Real-time parking availabilityComprehensive listings

Provide value tofront-of-house operations

PARTNER BENEFITS

Direct exposure to visitors already on the ground

Easy connection to guests’ top needs & questions

Engage impulse purchase opportunities (e.g. nightlife)

WelcomeToAVL.com

WelcometoAVL.com will be promoted to visitors while in-market as the official, on-the-ground resource to experiencing all Asheville has to offer.

• Partner Collateral

• Marketing Placements

PROMOTIONAL OPPORTUNITIES

TABLE TENT CARD

WINDOW CLING

BUSINESS CARD

BILLBOARD & AIRPORT

VISITOR GUIDE

Additional opportunities:

• QR code on wayfinding kiosks

• Promoted through local event sponsorships

• Great value for groups

PROMOTIONAL OPPORTUNITIES

DOWNTOWN WALKING MAP

• Reflect the Asheville area destination brand in an on-the-ground resource that is representative of our comprehensive partner listings

• Increase economic impact by connecting visitors to partner businesses

• Encourage extended & repeat visitation by enhancing visitor satisfaction and growing awareness of the breadth of things to do in the destination

PROJECT OBJECTIVES

Provide value to customer-facing associates

PROJECT BENEFITS

Convenient visual of the full scope of downtown offerings

Strengthen connection points between retail & visitors

Provides Explore Asheville brand continuity

Includes listings for:

• Food & Drink

• Retail

• Attractions

• Galleries & Studios

Will also highlight parking!

MAP LAUNCH: JANUARY 2020

THANK YOU!