saambaa aan asheville preso
DESCRIPTION
Presentation by Matt Voigt @ AAN conference in Asheville 2013.TRANSCRIPT
WHAT WE DO
We transform local entertainment content into branded mobile
apps that increase revenue
PARTNERS
1.5 Billion Smartphones
½ Internet Consumption
(U.S.)
2 hours Per Day
5x App Usagevs. Mobile Web
Hyperlocal mobile is the next big thing, right?
Publishers have always been “hyperlocal”
They just need the tools to compete
BUILDING A NETWORKED PLATFORM
FEATURES
User Registration = New Subscriber Acquisition Tool87% Conversion Rate
Categories From Your Website
HOLDUP in the Hood HOLDUP in the Hood
FEATURES
Push Reco’s Details Chat
HOLDUP in the Hood
FEATURES
Share Phonebook GPS
(Potential New Subscribers)
THE SOCIAL LAYER
NewsFacebook Photos
WEB CONTENT
Frame Web Content
Revenue!
Bars Dining
Festivals
CasinosClubs
PerformingArtsMuseums
Retail
ADVERTISERS
Deep Partnership
PromotedChannel $1,000/e
…sold 3 before launch
PromotedChannels $1,000/e
Gross Sales for Oct $4,500
Posters & Coasters
Car Dealer
Car Dealer
From Todd Stauffer, Publisher:”…Sal & Phil's told their sales rep that their promotion was going great and they were getting a "who the $%@^ are these people?" vibe because they're more old-school and were getting a younger crowd..."
It’s Working!
PromotedChannel $3,600
PromotedPosts $90/e
COORS
Check it Out
Discover ExclusiveLocal Offers
DISPLAY ADS
Coming Soon!
Bus Sides!
In closing…
The digital world moves fast
No Up-Front CostsShared revenue AND shared commissions
Use Existing ContentWe take a CSV Excel file, XML or API
Get Going in 30 Days!
