in de weerd presentatie social media
TRANSCRIPT
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F I T F O R T H E D I G I TA L F U T U R ES O C I A L M E D I A E N W E R K 3 0 M A A R T 2 0 1 6
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R AY M O N D W I T V O E TO R G A N I S A T I E E N S O C I A L M E D I A A D V I S E U R
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S O C I A L M E D I A T E S T C O N T E N T C R E AT I E S O C I A L M E D I A K A N A L E N
A G E N D A
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S O C I A L M E D I A T E S T 1
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S O C I A L M E D I A T E S T 2
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D E E S S E N T I E VA N S O C I A L M E D I A
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I N T E R A C T I E F
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I N F O R M AT I E H A L E N
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I N F O R M AT I E B R E N G E N
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W E D E R K E R I G H E I D
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D E L E N I S V E R M E N I G V U L D I G E N
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Z I C H T B A A R H E I D E N V I N D B A A R H E I D
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M I D D E L , G E E N D O E L
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W A A R B E G I N T H E T ? N I E T B I J S O C I A L M E D I A !
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N I E L S E NM E N S E N D I E J E K E N T Z I J N H E T B E L A N G R I J K S T
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Wie ben je?
Wie zeg je dat je bent?
Wat zeggen anderen?
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S TA P 1 , C O N T E N T
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VIDEO
FOTO
TEKST
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CURATIE
CREATIE
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S P E L R E G E L S
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F O C U S O P D O E L G R O E P
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F O C U S O P K W A L I T E I T
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R E G E L M A AT
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I N S P I R AT I E B R O N N E N
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uit de krant via social media
op YouTube
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U I T D E I N T E R A C T I E M E T A N D E R E N
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I E T S D AT J E M E E H E B T G E M A A K T
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I N F O R M AT I O N O V E R L O A D O F F I LT E R FA I L U R E ?
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STAP 2, VERSPREIDING
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E E N K O R T S O C I A L M E D I A O V E R Z I C H T
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E N Z O K N O L , 6 5 2 . 3 4 7 1 . 1 5 2 . 6 2 2 A B O N N E E S G E S C H AT T E I N K O M S T E N + 2 0 0 K
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I N V I S I B L E C H I L D R E N 1 0 0 M I L J O E N + 1 0 M I L J O E N P E R D A G E E R S T E D A G E N
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G A N G N A M S T Y L E 2 , 3 M I L J A R D V I E W S
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D I R E K T M E D I U M
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S U P E R S N E L
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A C T U E E L ( E N V I S U E E L )
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O P E N C O M M U N I C AT I E
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G R O O T B E R E I K M O G E L I J K ( 3 7 0 0 7 6 5 1 )
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D I G I TA L E R O L O D E X
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L I N K E D I N G R O E P E N
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L I N K E D I N N E W S F E E D
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L I N K E D I N P U L S E
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L I N K E D I N B L O G S
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L I N K E D I N C O N N E C T I E S I N Z I C H T E L I J K
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P R O F I E L C O M P L E E TH O G E R E W A A R D E R I N G
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V O E G M E D I A Z O A L S S L I D E S H A R E O F V I D E O T O E
M A A K J E P R O F I E L R I J K E R E N C O N G R U E N T E R
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D E E L P R O J E C T E ND R A G E N B I J A A N B E E L D
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• Zakelijk netwerk
• Relatienetwerk. Geeft ook inzicht in de relaties van relaties.
• Kennisnetwerk: groepen mensen met dezelfde achtergrond.
• Database voor het vinden van werk. Database voor het vinden van personeel.
• Gelegenheid om mensen te leren kennen voordat je ze ontmoet.
• Platform om je bedrijf en mensen te presenteren.
• Hoger opgeleiden, veel zakelijk dienstverlening
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• maak er tijd voor (1x p/d)
• reageer op mutaties
• geef het tijd
• word lid van groepen obv van waar jij in geinteresseerd bent
• maak alleen als er nog geen is een groep aan
• niet overduidelijk elkaar aanbevelen
• maak een publiek profiel met eigen naam
• specialties/skillz gaat veel waarde krijgen
• vul projecten regelmatig aan
• geen koppeling vanuit twitter!
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FA C E B O O K
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FA C E B O O K PA G I N A
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FA C E B O O K G R O E P E N
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S L I M M E R W E R K E N
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H O O T S U I T E
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M E E R U I T S O C I A L M E D I A
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M E E R V O L G E R S ?
1.optimaal profiel
2.regelmaat
3.kwaliteit content
4.maak het visueel
5.volg echte mensen
6.wees online zichtbaar op events
7.zorg dat je makkelijk volgbaar bent
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M E E R V O L G E R S ?C I A L D I N I ’ S 6 P S Y C H O L O G I S C H E P R I N C I P E S
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W E E S L I K E A B L EC O M P L I M E N T E N H E L P E N , S A M E N W E R K E N O O K
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W E D E R K E R I G H E I DL E I D T VA A K T O T M O R E L E V E R P L I C H T I N G
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A U T O R I T E I TG E L O O F W A A R D I G D O O R E N M E T K E N N I S VA N Z A K E N
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S O C I A A L B E W I J SH E T B E L A N G VA N A A N B E V E L I N G E N
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S C H A A R S T E ( G E P E R C I P I E E R D )L A A T W A T J E M E L D VA N W A A R D E Z I J N
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C O N S I S T E N T I EM E N S E N E R A A N H E R I N N E R E N , W A T Z E Z E G G E N , E L K A A R H E L P E N
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S A M E N VAT T E N D
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C O M M U N I C AT I E I N D E B R E E D T E
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Z I C H T B A A R H E I D E N V I N D B A A R H E I D
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D E L E N VA N K E N N I S & H E L P E N
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C O N G R U E N T I E
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M A A K H E T V I S U E E L A A N T R E K K E L I J K
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Raymond Witvoet
@raymondwitvoet
www.teamperformers.nl
+31 624398567