CONSUMER BEHAVIOUR TOWARDS TELECOMMUNICATIONS IN ALIGARH

Submitted by:Imran Ali Khan

Roll No. 1119270013

Third largest telecom network in the world.

Largest operator in INDIA is BSNL.

INDIA’S mobile market is the fastest growing market in the world.

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TATA DOCOMO Tata docomo is from tata tele service limited

Tata docomo marks a significant milestone India telecom landspace.

First mobile service provider to have second pulse tariff.

Worlds leading Japan based telecom company.

Over the years technologies of DOCOMO has defined industry bench marks like 3G technology.

It is the global leader in value added services.

TATA telecom Incorporated in 1996.

Tata Teleservices is the pioneer of the CDMA 1x technology platform in India.

To know the awareness about the brand.

To check quality of brand(i.e., connectivity etc).

To study the unique product feature of brand.

To know the impact of promotional activities on the purchasing behavior of the buyer.

Vision & mission

OUR VISION

Trusted service to 100 million happy customers by 2011.

OUR MISSION

To empower every Indian to connect with the world affordably.

Primary Data: Questionnaire

Secondary Data: internet, books

Sample size:200

First to introduce seconds’ tariff plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans are affordable by any common persons.

Pulse rate 1 sec Price pack Rs 49 Validity Life long Free airtime on pack(Rs) Rs 5

Local RatesPaise/secTATA DOCOMO 1Tata CDMA 1Other GSM 1Landline/CDMA 1

STD RatesTATA DOCOMO 2Tata CDMA 2Other GSM 2Landline/CDMA 2

Signal strength. Post paid connections are not available as of now. Customer service.

Concentrating only on rural area.

Have a great opportunity to expand its services.

To introduce any new plans for internet users.

Introduce 3G compatible services. To introduce new combined plans like SMS,

Internet, Calling integrated offers.

If the signal strength is not increased it may lead to change in the network service by the customers.

Tata has to clarify whether this 1ps/sec will continue till its life cycle. Heavy competition from all other network providers

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Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services. Competition is very intense due to low differentiation. India ended March this year with 391.76 million mobile lines and teledensity is around 36.98. Airtel enjoys 33.9% , Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively.

Attractiveness of customers towards TATA DOCOMO

Opinion regarding tariff plan offered by TATA DOCOMO

Connectivity of TATA DOCOMO

Opinion towards paisa/second pulse

FINDING1) Majority of Tata Indicom users are from age group 23-28 yrs.2) Majority of Tata Indicom users are student.3) Majority of customers survesatisfied yed are using the Tata Indicom services for more than 12 months.4) Friends & Relatives are the main source of awareness whereas Hoardings are the most effective mode of advertisement.5) Majority of Tata Indicom users are using AIRTEL as their secondary network.6) Majority of Tata Indicom Customers are using Pre-Paid plan7) Majority of Tata Indicom users are with the Post-paid services offered by Tata Indicom.8) Majority of Tata Indicom users are satisfied with the Pre-paid services offered by Tata Indicom.

SUGGESTIONS Increase network coverage

Increase download speed.

Concentrate on sms tarrif.

No difference between the competitive sms tarrif.

More customers service centre

Tata Docomo has good brand image. It was the first company to introduce the

seconds pulse. It has a good future if it improves the signal

levels. It has good promotion in the market.