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    Improving Competitiveness of

    SMEsThe backbone of Indian Economy

    This Program is organised by IIA and MCCIA, co-sponsored

    by ICICI Bank, with Deloitte as Knowledge Partner

    February 19th 20th, 2010

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    The Small and Medium Enterprises are aptly regarded

    as the backbone of the Indian economy. According to

    the Union Ministry, the SME sector contributes up to

    40% to the gross industrial manufacturing value added

    to the economy, 35% to Indias exports directly and

    around 8% to Indias GDP. Numbering more than 26

    million units and employing around 60 million people,

    the sector is the second largest employer after

    agriculture. Presently, the SMEs in India are at a

    crossroad and intense debate is centered on questions

    like what would be the future of the small enterprises?How these enterprises can survive in the international

    trade arena? The central issue of concern for the growth

    of small and medium scale industry is how to

    strengthen its competitiveness. Some of the issues that

    impact the competitiveness of SMEs include:

    Strategy and operations: Most SMEs have limited

    regional geographic presence or limited customer base

    with majority of them supplying to a few customers.

    This not only limits their ability in negotiations and

    bargaining but also hampers their growth perspective

    based on the conditions experienced by their limited

    customers. With the WTO regime of removing trade

    barriers and increased globalizations, today, SMEs will

    need to compete with their counterparts from other

    parts of the world. While Indian players have the cost

    advantages due to availability of cheap labor and

    government incentives for the sector, they will need

    to build their strengths on the technology front and

    management and marketing skills in order to survive in

    the global village.

    Managing talent: A skilled and educated work force

    enhances the absorptive capability of a firm. This is

    because the human and knowledge capital within a firm

    determines the firms overall ability to gain sustained

    competitive advantage. SMEs are usually managed/run by entrepreneurs who lack formal management

    education due to which they are not able to leverage

    upon their existing strengths to take advantage of plethora of

    opportunities available worldwide. SMEs also find it difficult to match

    the wage rate, job security and career development opportunities,

    available in larger organizations and therefore find it difficult to hire and

    retain skilled and competent manpower. The trends consistently show

    that most of employees of firms in unorganized sector belong to a group

    which is predominantly uneducated and therefore unskilled. The labor

    productivity as measured by value added per worker is lower for SMEs

    than that for large firms.

    Funding: The main identified sources of finance to SME units are -Public Sector/Commercial banks, State Financial Corporations, Small

    Industries Development Bank of India and Informal sources. Out of these

    financial resources, banks are a preferred source of financing by virtue of

    their better reach and accessibility. Raising finance from the financial

    institutions has the following draw backs:

    The rate of interest charged is higher

    Insufficient collateral

    Restrictive and conditional working capital limits

    Time consuming and cumbersome procedures

    Indifferent attitude of the branch manager/staff

    Non-availability of assistance at banks for completion

    of forms and formalities

    The terms of credit are hard

    Furthermore, SME sector has remained aloof in raising the finance from

    capital markets. There has been no separate active platform for providing

    trading facility for securities of SME sector players. Moreover, the

    Venture Capitalists (VCs) who showed enormous interest in financing of

    start-up ventures during the high-paced growth era, of lately, have

    become wary of investing in such ventures as an outcome of economic

    downturn across the Globe. The situation is further worsened by limited

    exit options for VCs.

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    All of these factors restrict the SMEs ability to

    increase the capacities and potential benefits that

    could be derived from possible expansion. Therefore

    almost Two-thirds of SMEs have to rely on informal

    sources to meet their financial requirements.

    Day & Date :- Friday & Saturday,

    Time :- 09:30 am to 5:30 pm.

    Venue :- Hall No 06 & 07, A Wing, MCCIA Trade Tower ICC Complex, Senapati

    Bapat Road, Pune 411 016

    Seminar programme

    Day 1: Friday, 19th February 2010

    Why Should You Attend?

    As a result of globalization and liberalization, coupled

    with WTO regime, Indian SMEs have been passing

    through a transitional period. With slowing down of

    economy in India and abroad, particularly USA andEuropean Union and enhanced competition from China

    and a few low cost centers of production from abroad

    many units have been facing a tough time. Those SMEs

    who have strong technological base, international

    business outlook, competitive spirit and willingness

    Duration Topic

    9:30 to 10:00 Inauguration and

    ICICI

    Presentation

    10:00 to 11:30 Getting the

    strategy right

    11:30 to 12:00 - Tea Break

    12:00 to Setting up Lean

    13:30

    Speaker

    Mr. Hemant Joshi (Deloitte)

    Mr. Anant Sardeshmukh (ADG MCCIA)

    Mr. Harshil Mehta (National Head,

    ICICI PSG)K. Kumar (Deloitte)

    Mr. Ranjit Jakkli (Powercon)

    Mr. Vikram Puri (CEO & MD Natasha Consultants)

    Mr. Yogesh Vaghani (CEO & MD, Milton)

    Mr. Arvind Navdikar (MCCIA Faculty)

    to restructure themselves shall withstand the present

    challenges and come out with shining colors to make

    their own contribution to the Indian economy. This

    seminar will address and help you overcome these new

    Operations

    13:30 to 14:30 - Lunch Break

    14:30 to Direct and

    15:30 Indirect

    Taxation

    Mr. Pramod Joshi (Deloitte)

    Mr. Anant Awasare (Deloitte)

    challenges faced by your organisation. Those SMEs who 15:30 to 16:00 - Tea Break

    have strong technological base, international business

    outlook, competitive spirit and willingness to restructure

    themselves shall withstand the present challenges

    and come out with shining colors to make their own

    contribution to the Indian economy. This seminar

    will address and help you overcome the challenges

    faced by your organisation and improve your

    competitiveness.

    16:00 to

    17:30

    Managing Talent Dr. Sayali Gankar (Director MIT School of Mgmt)

    Dr. Shekhar Chitale (Dean Pune University)

    Dr. Sonia Yadwadkar

    Mr. Anant Sardeshmukh (ADG, MCCIA)

    Day 2: Saturday, 20th February 2010

    Duration Topic Speaker

    9:30 to 10:30 Managing Finance Mr. Nishikant Deshpande (MCCIA Faculty)

    10:30 to

    11:30

    Understanding

    Risk

    Mr. Abhay Gupte (Deloitte)

    11:30 to 12:00 - Tea Break

    12:00 to Corporate

    12:30 Governance

    Mr. Hemant Joshi (Deloitte)

    12:30 to

    13:30

    Raising Finance Mr. Viren Malhotra (Deloitte)

    13:30 to 14:30 - Lunch Break

    14:30 to

    16:00

    Panel Discussion Mr. Hemant Joshii (Deloitte)

    Mr. Anant Sardeshmukh (ADG, MCCIA)

    Mr. Vikram Salunke (Accurate Sales & Services)

    Mr. M. M. Mehta (Finance Controller, Demech)

    16:00 to 16:30 - Tea Break

    16:30 to Open Floor for

    17:30 discussions with

    Financial

    Advisors and

    Bankers

    (Bankers To be Confirmed)

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