improve your website in three simple steps
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Improve your website in three simple stepsTRANSCRIPT
Improve your website in three simple steps
Websites
1. Focus on the result
Think about your website as a black box
Visitors (in) Leads (out)
Inputs & Outputs
“Goal Tracking” is part of Google Analy?cs
Track visitors over :me (in)
Track “goals” over :me (out)
2. Write about the problems you solve
What people want & search for
Focus on the right keywords…
What you do for
customers
Mismatch
Google makes it easy
Google makes it easy
What people want & search for
Focus on the right keywords…
What you do for
customers
KISS -‐ Simple metrics are best
Visitors (in) Leads (out)
Inputs & Outputs
Align what you say with what people want…
Visitors x Conversion Rate = Leads
1000 x 1% = 10
1500 x 1% = 15
1500 x 2.5% = 38
Determine where the goal genera?ng visitors came from
Track visitors (blue = search engines)
Track “goals” over :me (orange = all)
3. Don’t waste your visitor’s :me
Avoid classic mistakes
• Heading = “Welcome” – lost opportunity • No phone number
• No call to ac?on • A lone phone number, what will happen?
• Lack of trust – Where, are you based? – When, will you call me back?
Improve your website
1. Focus on the result 2. Write about the problems you solve
3. Don’t waste your visitor’s ?me