Important Takeaways from Android Vs iOS Mobile App UI Design

Mobile applications are taking the market by storm. With a surge in the number ofmobile devices, users are becoming more and more inclined towards mobile webbrowsing. Thus, business owners have become keener to investing time and resourcesand meet this increasing demand for user-friendly mobile app development.

As you know, there are two main types of mobile applications for the two separate OSs,namely, the Android and iOS. But, what you may not know yet is, different companieshave different requirements when it comes to the development of mobile applications fortheir businesses. According to these requirements as well as the individual benefitsoffered by both the platforms, the developer should decide between a native or cross-platform app. Generally, the business owners go for cross platform apps so they do notmiss out on any of their target audience. However, if you develop a native app, youshould be aware of the significant differences in features, demographics and mobile appUI design to ensure maximum usability. Let us discuss all these factors in details.

Demographics

The android devices are more popular in the developing nations, among the middle-income users. On the other hand, iOS devices have found their client base among thehigher income population with higher standards and expectations. However, theirprominence is mainly felt in the UK and the USA while the rest of the world are keenerto buy android devices because of their simplicity and inherent cost-effectiveness.

Features

Android OS is an open-source platform and a developer can get tremendous supportfrom discussion forums and other areas while creating an app for the same. On the otherhand, iOS is a closed-source platform and you cannot make any tweaks to the operatingsystem or develop a new OS from it. Furthermore, the Android apps function throughicons while the iOS ones use text. The Android app UI design is multi-dimensional withcards, buttons and etc while the iOS apps are mostly flat. And, iOS apps have theirmenus at the bottom of the mobile screen while Android ones have them at the top.There are subtle differences in the fonts and shades as well. You should keep all thesefactors in mind while developing a native app for either Android or iOS.

U/I Design

The developer of a native app for either platform should possess all know-hows of theUI design elements for both Android and iOS apps. For example, in Android apps, thereis a back button that helps the user get back to the previous menu but there is none iniOS. Secondly, there is this app architecture which is different for the two OSs. You haveto keep in mind that there is an omnipresent drawer menu for Android apps and a tab barfor iOS devices for users to navigate inside the app. Sometimes, it is a bit daunting toremember each of these unique features, but to develop top-notch mobile apps, it isimperative you bone up everything.

Now, let us turn to the pros and cons of developing both apps.

Android App Development

Pros –

It is easier than iOS app development and takes lesser time

You can get a lot of help while developing an Android App

The Android app market share is larger than that of Apple

Android apps can be used on android TVs and wearable devices

Cons -

You have to make your app flexible enough to run on a range of devices

Most of the free apps on Google Play Store are of cheap quality

iOS App Development

Pros -

The apps are faster with simpler user interface

The App Store offers maximum protection, security, and convenience to the iOS users

The iOS are of premium quality

Cons -

All Apps on the App store need to be approved by Apple

Beta apps are generally rejected

No approval, no revenue

It is hard to stand out from the crowd

The Takeaway

Considering all the aforementioned factors, you have to decide on the most suitableplatform for developing a mobile application. It is strongly recommended that youchoose iOS first for maximum revenue and market speed. However, if your targetaudience is mainly from a developing nation with a middle-income population, it is bestto stick to the Android platform.

So, make the choice, grab the mobile app market and enhance your brand identity.

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