IMPLEMENTATION BOOKLET

AIESEC Romania | 2017

Why Become?Become is designed as a learning space for theparticipants to have a broader understanding ofthe work field with very practical experiences. Themain issue we seek to tackle is the lack of careerdirection in the university students. It is the thirdphase of the non-formal educational cycledeveloped by AIESEC for Romanian youth and ittargets university students of all years. With thisproject, we contribute to the UN SDG #4: QualityEducation.

How should we run Become?Become is ran in the LCs as project based and itshould take place twice a year. It is considered an Offpeak project so every LC can decide when to do it sothat it will have enough participants.

For students: We create a bridge between students andcompanies by facilitating training spaces and practical experiencesby their employees and international trainees, development of softand hard skills

For EPs: We deliver the Leadership Development Model in a SDGaligned project that fights for SDG no. 4 and 8 by delivering softskills trainings for students.

For companies: We give the company the opportunity to shapetheir future employees by giving them access to young talent totrain.

Value proposition

The nameThe name

BECOME: It’s your own business

A sub-message for each domain. This sub-message can be usedin the promo materials, depending on what domains the LCschoose.

• Marketing: Make your own Marketing plan.• IT: Make your own IT path.• Etc.

The message at the end of the project for diplomas• I own it, I BECOME…

Functional OperationsMatching | Logistics & Finance | Marketing | Sales | Delivery

Steps

• February: starting the Matching & Sales process• March: starting the promo campaign• Mid April: the Matching is done• 1st of May: Sales process is done• 5-7 May: IPS & Opening Ceremony• 8 May - 11 June: Project implementation (for EPs)

-4 weeks to deliver the soft skills-In the 5th week they will be split in teams with the participants andthey will have to do the business project-At the closing ceremony: the teams will present their projects to thepeople from companies. Here they will receive the prizes and thediplomas.

• 12 - 18 June: Travelling week for the EPs

MatchingMatching is the process through which an EP is selected for a specificproject. Each LC raises one TN on EXPA. Each LC is responsible toraise its own TNs on the AIESEC Online Platform and specifically forthis project, if you will run for this Off peak, you should open differentTNs, because the interns will have different JDs and most likelydifferent timelines.Before opening your opportunity on EXPA, the main focus ofmatching is to create a matching plan, in which the matching managerputs weekly milestones of goals the project needs to achieve. Thismatching plan needs to be done in synergy with the Logistics &Finance Manager, as the goals of matching go hand in hand with thebudget goals.Also, in this plan you have to calculate the ratio of EPs/participants –from the previous editions of the project we noticed that the bestratio is 1 EP for 5-7 participants. In this way, is much easier for theEPs to keep track on what they are working.*Ex: If by the end of April, we have 30 matches but only 20% of thebudget of the project covered, we will stop matching until we coverthe costs for those 30 trainees.

After having a clear matching plan, your focusneeds to be on international relations, in order toestablish clear supply partnerships. This is thefastest and safest way in which you can achieveyour Off peak goals.Usually, international relations are done reallyeasy: you find the LCs which are similar to yoursand which have the necessary supply. Afterwards,you establish a Skype Meeting with theresponsible person from that LC (it can bewhether VP oGV or the oGV IR responsible, youcan find their contacts either from a search toolprovided by your MCVP, or on EXPA).During the virtual meeting, you can discuss aboutthe purpose of the project and the profile of theEP we are looking for and afterwards set a goal ofEPs they have to send for this project.

Skills:Training/Facilitating skills–PREFERREDPresentation skills - PREFERREDInternet User skills - PREFERREDPC User Skills – PREFERREDMarketing – PREFERREDEntrepreneurship – PREFERREDSolution Orientation – PREFERREDCreativity – PREFERRED

Besides these official skills that you’llset on EXPA, here are other things thatyou need to take into considerationwhen you select an EP:

- Resistance to change- If he has worked withstudents/youths before- Willingness to develop himself- Tolerance and Patience

LogisticsThe agenda of the projects is a standard one and it isdifferent for each domain you choose (ex. Marketing, HR,IT, et.). It includes general topics that need to be deliveredevery week, but the LCs have the freedom to design thecontent of each session together with the EPs(recommended to do this during IPS).The schedule will be the following:

• 2 soft skills sessions/week delivered by the EPs• 1 hard skills session/week delivered by companies• 1 informal event/week

CAUTION: the soft and hard skills sessions must be linkedwith each other! Ex.: if the companies deliver sessionsabout how to talk with the companies and how to sell aproject than the EPs have to prepare sessions about howto make a good presentation and about effectivecommunication

FinanceThe incomes for this project come mostly from: TN fees, cash sales,parents’ donations, grants. The fees will be the same for each LC as itfollows:

ØTN Fee: 50 euro/internØParticipation fee: 50 lei/participant

Become can be made profitable by selling it to companies, so makesure that you start with designing the budget of the project and thesales plan ahead in time! Also, there are a lot of grants for primaryalternative education, so take advantage of that. Make sure that youtake into consideration all the possibilities of financing this project andmake it profitable.The expenses of this project depends on the branch (see right table).*Finance and Logistics Responsible should create the budget together

with the matching manger and sales manager so that they have thesame timeline and targets. All this process needs to be tracked by thelocal Project Manager (ex: by the end of April, 70% of the budgetneeds to be covered by cash sales, so that we can match 70% of theinterns’ goal.

• Accommodation (if you do not run Global Families)

• logistic materials• sales • matching and delivering

costs.

Try not to spend money on things that are not necessary, such as: personalized cups for each intern, paying for extra trips, coffee or juice (all of these you can get for free by doing partnerships with SMEs). *SMEs = small and medium-sized enterprises

MarketingMarketing Become is going to be more PR oriented, as we do have a focus topromote the project in order to get participants (students). If needed and ifthere is a low number of applicants from online then there can be an offlinepromo campaign.The main focus of the Marketing Manager of Become would be to:• a Marketing Plan with clear events and media appearances throughout the

project’s implementation.• create events for the visibility of the project• help promoting the global village• gather all the showcasing materials• create and manage all the media partnerships of the project.These partnerships are very important because they bring visibility to theproject and may guarantee more institutional/cash/barter partnerships forfuture editions. They include: TV, local newspapers, online publications,radio, etc. More than that, you can include the number of media appearancesin the final report of the project which you will present at the end of theproject to all your partners. Also, you can use these materials in the nextmatching booklets.

BrandingThe visuals were created at the national level,are constantly updated and you can findthem hereYou can create your own flyers, posters,booklets etc. to fit your local reality, as longas it complies with the national branding rulesof the project.

Promotion

The optimal thing about this project is thefact that it does not require investing timeand human resources in promotion, as theparticipants come automatically after makingthe partnership with NGOs and other studentorganizations.

SALESThe main objective of Sales for Become is to cover allthe necessary costs estimated in the beginning in thedraft of the budget and doing the necessary sales sothat the project has enough money in the end that youcan run another edition and to make it profitable. Doingsales for Become is fundamental in order to make surethat this project can be ran in the following years andalso have growth.

*Cash partnerships (companies): these companies support theproject through finances. They are key for the good progressand development of Become. If you do not succeed in findingcash partners, there are good chances that the project won’tbe sustainable. Possible companies that might give youmoney for this project are: companies which have as targetstudents, companies which had strong CSR projects in thepast, companies which share common values with AIESEC,past or current partners from your LGP (Local Group ofPartners).You can find the Sales Packages and the benefits we give to ourpartners for Become here

STEPS:1. Make a sales plan with KPIs and

milestones (no. of cold calls, hotcalls, meetings, contracts signed,value of the contract). Ex: by theend of April, I want to have 3partnering companies, each of itcontributing to this project with1000 euro.

2. Do a market research3. Cold-calling4. 1st meeting5. Follow-up 1st meeting6. 2nd meeting: possibility of signing

the contract7. Account management8. Evaluation and report of the

project for the company9. Re-sell for the next edition.

Institutional partnershipsSigning contracts with institutions which willgive you the framework where you candevelop the project.They are: universities, NGOs, companies, etc.The easiest way to approach these institutionsis through direct sales.From now on, we see BECOME as the linkbetween the student organizations and thecompanies. Not all organizations are able toconnect students with companies, so throughour project we make this link - the students arelooking for future jobs and the companies arelooking for young workers.

Barter partnerships These are optional, but bring added valueto the project. You can find differentSMEs which can help the project be morequalitative such as: restaurants,bookstores, coffee shops, etc.Maybe some of these places can offer youplaces for preparation meetings or coffeebreaks for the sessions.Final responsible: Sales Manager (keep thecash partnerships as a priority, and if youhave succeeded fund raising enough cashto have a sustainable project, you canbegin finding barter partners as well).

STUDENT ORGANIZATIONS• Participants• A big pool of people• Skilled students• Looking for a job

BECOME• Training spaces• Cultural diversity• Soft skills delivering

COMPANIES• Available working places• Unable to reach students• “Where can we find a

talent pool?”

DeliveryGlobal Family for Become

Global families can really cut accommodation costs, which usually is thebiggest bottleneck for our projects not being sustainable. You can presentthe concept of global families to students, maybe some of them can takeEPs at home during the project period. Give a brief intro of the project, thenyou can present previous editions in which families fostered an intern(testimonials), Q&A. If there are students who are interested, you can givethem brochures, sign them in and sign the contract.Make sure that during Delivery, all the interns have IPS (incomingpreparation seminar) 3 times during the project: beginning, mid and end. Theagenda of IPS will be created from the national level, but you can adapt it toyour LC’s needs together with tm department. To make their experienceeven more valuable, creating a Buddy System is fundamental. A TraineeBuddy is a person who is always by the intern’s side, facilitating the intern’sinner and outer journey, as well as integrating him in the LC.You can find all the materials you need here.Final responsible: Delivery Manager

IMPLEMENTATION BOOKLETAIESEC Romania | 2017