impactana introduction presentation
TRANSCRIPT
Christoph C. Cemper
Introduction
@Impactana
AboutChristoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
LinkResearchTools
Link Detox
Impactana
@Impactana
ABOUT
20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review for risk of potential links
@Impactana
ABOUT
4 SEO Tools ONLY for Google Penalties
• Link Detox• Link Detox Screener• Competitive Link Detox• Link Detox Boost
@Impactana
ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing• Video Marketing • Influencer Analysis
Next Webinarhttp://impct.at/ImpactanaWebinar
@Impactana
WHAT ISContent Marketing Success?
Facebook shares + likes
Twitter shares
Google+ shares
Pinterest shares
LinkedIn shares
Xing shares
I can „like“ 50 articles in 5 minutes.
@Impactana
We call this BUZZ
• Social Network signals
• Volatile, Measures Distribution
• Important, only one side of the coin
• Easy to fake
• Easy to buy (even FB/Twitter sell)
@Impactana
Content Marketing Success
Clicks
Views
Comments
Downloads
Backlinks
Referring domains
User Resonance & User Engagement = comments
Not just CTR, Bounceback and Time on Site
@Impactana
We call this IMPACT
• Long term effects
• Real impact on users = share of mind
• Harder to fake, more expensive
• Fake = Dangerous (bad links = Penguin?)
• The REAL result (for every industry)
@Impactana
Facebook does look beyond
• June 12, 2015
The actions people take on Facebook (…) are some of the mainfactors we’ve considered to determine what to show at the topof your News Feed.
… these factors don’t always tell us the whole story of what ismost meaningful to you…
http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
@Impactana
2-Axis to Measure Content
@Impactana
Impactana measures Impact(and Buzz of course, too)
@Impactana
Impactana measures Impact
• Find content that makes an impact
not just Buzz
learn from best practices
@Impactana
Impactana measures Impact
• Find videos that make an impact
Learn what works in your industry
Connect or Develop YouTube stars
@Impactana
Impactana measures Impact
• Find people that make an impact
learn what they did and said
find influencers that are relevant
reach out to people that matter
@Impactana
Impactana Alpha Demo
@Impactana
@Impactana
@Impactana
Challenge for last ticket to SEOktoberfest 2015
Get the free content marketing toolbar
Invite friends to get early access
Next new users get in on Jun 29
Sign up for Early Access
@Impactana
THANKS A LOTQuestions?
Next Webinar
http://impct.at/ImpactanaWebinar