MADHURA FASHION AND LIFESTYLE

Impact of retail Store design & layout on customer mindPRESENTATION BY: - VIKAS THAKUR MBA - 1

RETAIL INDUSTRY

The sale of goods to the public in relatively small quantities for use or consumption rather than for resaleMajor stores like Big bazaar, Central, Shoppers Stop, Lifestyle are examples of retailers.

EVOLUTION OF RETAIL IN INDIABarter is considered to be the oldest form of retail trade, retail in India has evolved to support the unique needs of our country given its size and complexity.The PDS or the Public Distribution System would easily emerge as the single largest retail chain existing in the country.The system was started in 1939 in Bombay and subsequently extended to other cities and towns. By the year 1946, as many as 771 cities/towns were covered.The evolution of the public distribution of grains in India has its origin in the rationing system introduced by thee British during the World War II. The system was started in 1939In the past decade, the Indian marketplace has transformed dramatically.

Traditional formats:1) Haats2) MandisEstablished formats:1) Kirana2) Department stores3) Company / Multi brand showrooms4) PDS / Fair Price shops5) Co-operative stores6) Pan shopsEmerging formats1) Exclusive retail outlets2) Hypermarkets3) Internal retail4) Malls / Specialty malls5) Multiplexes6) Rural oriented formats7) Fast food outlets8) Service galleries

OVERVIEW FOOD FASHIONCONSUMER DURABLES FASHION ACCESORIESLEISURE AND ENTERTAINMENT FURNITUREHEALTH, BEAUTY AND PHARMA TELECOMBOOKS AND MUSIC MAJOR SEGMENTS

INDUSTRY DESCRIPTIONIndian retail Industry is 5th largest in the world

The current penetration pegged at 5-7%

Accounts for 24% of countrys GDP and 8% of the total employment.

Food is the Largest segment in terms of its.

COMPANY PROFILECOMPANY NAME: - Madhura fashion and lifestyleTYPE:- Private Ltd.Industry:- GarmentsBrands: - LP,VH,AS,PF,PE,P,TCFranchise Stores: - 700Multi brand outlet:- 2000Founded:- 1988Head Quarter:- BangaloreCEO: - Mr. Ashish DikshitWebsite: - http://www.madurafnl.com

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VISION AND VALUESTo passionately satisfy Indian consumer needs in fashion, style and value, across wearing occasions in Apparel and Accessories, through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to all our stakeholders.

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MADHURA FASHIONIn 1988 Madhura garments was established as Apparel Division of Madhura coats limited in Bangalore .

LAUNCHED PRODUTS

INNOVATIONSOXYGEANSFRAGRANCE SHIRTRAZOR STRIPESGO GREEN SHIRTADJUSTABLE TROUSERS

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RETAIL PRODUCTS PORTFOLIO

PRODUCTS

EducationFormal and non-formal education, adult education. Scholarships for girls, merit scholarships and technical education for boys. Distance educationHealth care and family welfarePulse polio programme. Health care centers and hospitals. General and multispecialty medical camps, cleft lips. Reproductive and child health care, supplementary nutrition / mid-day meal projects.Social causesWidow re-marriage / dowry-less mass marriages. Social security (insurance)Infrastructure developmentCommunity centers. Schools in villages. Roads. Homes for the homeless. Rural electrificationSustainable livelihood

SERVICES AND CSR

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MY RESEARCH PLANUnderstanding the designs and layout of Departmental StoresUnderstanding different floor plans Straight Floor PlanDiagonal Floor PlanAngular Floor PlanGeometric Floor PlanMixed Floor PlanCustomers Feedback (Questionnaire form)Impact of retail Store design & layout on customer mind.docx

Number Of Customers Surveyed 68& Problem Faced By Customers

https://docs.google.com/spreadsheets/d/1KYLxDco_qS21_aVyssVIkglqP-jODyCuKGul1vDRR8Y/edit#gid=1763093915

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https://docs.google.com/spreadsheets/d/1KYLxDco_qS21_aVyssVIkglqP-jODyCuKGul1vDRR8Y/edit#gid=1763093915

LEARNINGSHow to design a basic QuestionnaireCustomer experience and careEmployee trainingsProduct promotionStore managementField managementMarketing & merchandisingStore and field operationsCommunication

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SUGGESTIONSProving staff at convenience stores is one of the crucial factors which has to be improved.

Assisting consumers and staff knowledge about merchandise display are the most important factors that store need to improve by hiring employee that are more skilled or by training their existing employees.

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