PRESENTATIONON

STORE LAYOUT-MAX LIFESTYLE

Presented by: Priti Das

DM14C23

Marketing-HR

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RETAIL INDUSTRY IN INDIA The Indian retail industry has presently emerged as one of the most dynamic

and fast paced industries as several players have started to enter the market

India’s retail market size is Rs. 3600 Cr in 2015 driven by Income growth Urbanisation Attitudinal shifts

Overall retail market will grow at 12 per cent per annum, modern trade will grow twice as fast at 20 per cent per annum, and traditional trade at 10 per cent

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ABOUT MAX LIFESTYLE Founded in 1973 with a single store in Bahrain

The Landmark Group has successfully grown into one of the largest and most successful retail organisations in the Middle East.

The Group operates over 1,200 outlets

Retail presence of over various countries like Jordan India Egypt Turkey Lebanon Kenya Sudan Yemen Pakistan

The Group employs over 45,000 employees

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MAX LIFESYLE IN INDIA

In India, MAX was established in the year 2006

First store in Indore

Now, Max has around 105 stores Across 45 cities With over 3500 employees 

The stores are designed for easy navigation with distinct category display to facilitate customers in easily locating product they are looking for

The target audience for Max India is primarily is contemporary middle class family and young working couples within the age group of 25 to 35 years

Max has positioned itself as a youth brand, it also targets teenagers and college students within the age group of 18 to 24 years

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MARKET SHARE AND COMPETITORS

Future Retail51%

Trent6%

Shoppers Stop13%

Pantaloons2%

Future Life12%

Max Lifestyle7%

V-Mart Retail3%

Prozone 0%

Wsetside0%

Provogue3%

REI Six Ten0% Brandhouse

2%

Future Retail

Trent

Shoppers Stop

Pantaloons

Future Life

V-Mart Retail

Prozone

Westside

Provogue

REI Six Ten

Brandhouse

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STORE LAYOUTA store layout is the design in which a store's interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for consumers.

Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store.

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TYPES OF LAYOUT

Grid or Straight Layout

Diagonal Layout

Angular Layout

Geometric Layout (Free Flow)

Mixed Layout ( Free Flow)

Loop Layout ( Rack Track)

Spine Layout

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GRID LAYOUTMost economic store design, makes use of walls and fixtures

This layout is used in grocery, discount store and drugs stores, like- Reliance fresh

Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers

Disadvantages-: limited browsing and limited creativity in decor

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ANGULAR LAYOUT- FREE FLOWFixtures and Merchandise are grouped in Free-flowing patterns on the sales floor

This layout is used in specialty stores like-: Reebok, Nike

Works best in small stores (under 5,000 square feet) in which customers wish to browse

Advantage-: increased impulse buying

Disadvantage-: possible confusion and waste of floor space

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LOOP LAYOUTThe major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store

Used in departmental stores such as-: Shopper’s Stop, Ritu Wear.

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SPINE LAYOUTThe major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the back side walls

Heavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet

Example-: United colors of Benetton, Footwear etc

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LAYOUT OF MAX LIFE STYLE

Free Flow- Angular layout

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THANK YOU