Carenet Why digital Health matters in Brazil

Quick introduction

Carenet was founded in 2013 in Brazil by two Swiss entrepreneurs. Pioneering the consumer market for wellness self-tracking. Sophisticated value proposition building a core monitoring technology, wrapped in a device - a lovely little piece of design - wrapped in a service. Product launch: May 2014.

what we believe

People want to be in total sync with their body & mind

The goal is simple. We all want to have something that says, ‘Everything is okay’ getting the best health + wellness data from "within you" will provide individuals with exponentially more information about their bodies.

Enable people to play a central role in their health management

Provide people with the right data about their actions and behavior in real time, they start making positive adjustments to their lifestyles, setting more realistic health goals, and eventually improving overall quality of life.

Sensors are the dominant source of worldwide-generated data

> 200 external health-related sensors currently in the market that can connect to smart-phones, and most are priced between $20 and $200.

Source: Research2Guidance, April 2013

Consumers are leading the bottom-up health care revolution

New generation of consumers gets into the driver seat controlling their wellness, health + longevity using available technologies to provide real-time body data through wireless biosensors, mobile phones + body area networks.

why digital Health matters in Brazil

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Phase 2: Alert and call to action to reverse the situation and guide the customer back into the prevention zone.

Phase 3: Triage and referral to the right healthcare specialists, including data sharing.

Phase 1: Reinforcement and positive feedback.

Prevention

Maintenance

For the first time in medical history real prevention is possible

Overweight and sedentary lifestyle

48% of the Brazilian population is overweight, a proportion that has more than doubled since 1990, and 15% of people are obese. Already 33% of children from 5 to 9 are overweight.

Focus on behavior modification

This is mostly a behavioral related condition, where digital health is proven to be one of the most cost-effective solutions, helping people to exercise more and have a healthier diet.

A woman walks next to a relative as she pulls her cart filled with groceries from a feira livre market in the Mooca neighborhood of Sao Paulo, 2013.

Too few doctors, and they are poorly distributed

Brazil has over 350’000 doctors, but >50% of them work in the Southeast Region ⅖ of Brazilians are not covered by local primary care, relying instead on chaotic hospital emergency rooms. ¼ go private.

Realization of anytime, anyplace health

From Wireless to Wearables + IoT, Digital technologies will deliver healthcare in fundamentally new ways, accessible, efficient and sustainable for everybody.

what we do

Big data is initially just a lot of small data

We consolidate and translate the rapidly increasing volume of wellness data. We make it mobile, fun and relevant to the consumer by using machine learning to give people comprehensive lifestyle decision support.

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Real Mobility means data has to flow freely to be effective

+  Mobile app for iPhone, iPad and Android

Wireless & mobile body and activity sensors

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Models  +  Algorithms  formal  reasoning  and  machine  learning  

Wellness data is phase 1 Health data is phase 3

Lifestyle data is phase 2

Ecosystem with different sources of relevant data

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Personalization Storage Analysis

Several groups are populating the self-help wellness market

Sensors, Wearables + Body Area Networks

Tracking Guidance

Data Mining and Analysis

Cloud Computing, Data Repository,

EHR / HIE

Algorithms, Models, Formal, Machine

Learning

Behavior Modification,

Decision Support

Apple, Google, Microsoft

Fitbit, Jawbone, Misfit Wearables, Withings, Basis …

Nike

Samsung, LG, Sony

RunKeeper, Runtastic, MyFitnessPal, Moves (Facebook)

Amazon, etc.

“Fitness Players”

“New Hardware Players”

“Old Hardware Players”

“Big 3 Platform Players”

“Cloud Players”

Three things to remember today 1.  mHealth + self-help wellness will soon be an integral part of life 2.  Carenet Longevity wants to be your guide with HW and SW 3.  Get in touch if you think you can add value à www.carenet.com.br

Take this home with you

how to be a startup in Brazil

Sao Paulo is becoming a startup hotspot

Report 2012 ranked Sao Paulo as number 13 among the most active startup scenes based on criteria including entrepreneurial mindset, trendsetting, support, talent, funding and more.

Opportunities for Swiss entrepreneurs in Brazil

Access to a market that is receptive to new and innovative products + services Brazil has a rapidly growing consumption-oriented middle class that now represents over half of the population.

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Brazil put in a nutshell

tradeoffs

§  Seemingly endless blue ocean opportunities

§  Competition is lower and sometimes unsophisticated

§  Unskilled labor is cheap. Skilled labor is very expensive and often not available for startups

§  In the last two years there is an increasing number of US and European VC’s making bets on Brazil

§  Brazilian consumers quickly embrace certain technological breakthroughs

§  Slightly higher margins in Brazil because of reduced competition and an often unpredictable tax law that forces businesses to hedge against potential tax liabilities

§  Bureaucracy is stifling §  Most complex tax system in the world

(and some of the highest taxes, 70% payroll tax, for instance)

§  Talent can be hard to find and very expensive, particularly in the burgeoning internet market

§  Cost of living is extremely high (São Paulo is 1.8x the cost of living in Manhattan)

§  Employment law is burdensome and the distribution infrastructure is still underdeveloped

§  Overall, the country’s tech industry is still in the early stages of developing an entrepreneurial culture and needs more success stories to encourage the sort of risk-taking familiar in Silicon Valley

Downside Upside

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Meet the Carenet core team

Immo Oliver Paul Tech enthusiast and longevity researcher, Immo is deeply passionate about the value and utility of new forms of mobile health technology, and its ensuing consumer applications and benefits. E-mail: immo@carenet.com.br , mobile phone: +55 11 98818 0686 Healthy insightà “If you can't track it,

did you really do it?” Michael Kronenberg, PhD On-the-move, Michael brings along broad international experience in the funding, foundation, operative execution and growth management of promising new start-ups. E-mail: michael@carenet.com.br , mobile phone: +55 11 97472 0667 Healthy insightà “If you can't track it,

did you really do it?”

Vitor Mori Serra Early adopter, Vitor is implementing digital strategies on corporate level and in start-ups, because he believes in the positive opportunities new and innovative technologies can offer to the world. E-mail: vitor@carenet.com.br , mobile phone: +55 11 96305 2552