immap 2012, the evolution of social media
DESCRIPTION
Matt Sutton presenting at the IMMAP Summit 2012TRANSCRIPT
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Evolving Digital Landscape and it’s impact on social communications of Brands
Matt Sutton
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Mind-blowing advertising performance data
Facebook net income of USD
3b of advertising revenue in
2011 annum
There are 2.7b likes every
single day with many of them for brands and
driven by advertising
Market valuation of
over USD 100b through recent
IPO based largely on advertising opportunity
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Social media universe is expanding
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Social media usage evolution
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Brands at the core of the dialogue
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Moving beyond display
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Eco-system: The key engagement tool
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– Awareness – Education – Desire– Seek More– Trial– Transaction– Commitment– Involvement– Recommendation
Key engagement opportunities
UM Wave 6: Social Media Tracker 2012
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Key Engagement Opportunities
Awareness : Product launch tweets
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Key Engagement Opportunities
Education : How to videos
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Key Engagement Opportunities
Desire : Pinterest clipboards
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Key Engagement Opportunities
Seek More : Interactive apps
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Key Engagement Opportunities
Trial : Coupons
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Key Engagement Opportunities
Transaction : eCommerce on Social
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Key Engagement Opportunities
Commitment : Fans
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Key Engagement Opportunities
Involvement: co-design products
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Key Engagement Opportunities
Recommendation: Friends referrals
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Social as the new Search
Source: FTSE100 Online Audience Report:
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How do we value engagements?
V
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Is E-Commerce the next frontier?
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Thank you !Email: [email protected]: suttonmattLinkedin: Matt Sutton